MAXIM detoX reAder Is
MAXIM detoX reAder Is
MAXIM detoX reAder Is
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<strong>MAXIM</strong>: the h<strong>Is</strong>tory of the brAnd In russIA<br />
<strong>MAXIM</strong> <strong>Is</strong> the Most<br />
successful brAnd<br />
on russIAn MAle glossy<br />
tItles MArket<br />
<strong>MAXIM</strong> magazine appeared on Russian market in 2002. Very quickly<br />
<strong>MAXIM</strong> reached the big success among a very wide audience -<br />
so its name almost became a synonym of “men’s magazine”. In<br />
2006 <strong>MAXIM</strong> left all its competitors behind and became the most<br />
popular male title in Russia.<br />
At the moment <strong>MAXIM</strong> is a leader in male glossy segment – and<br />
this is confirmed clearly by the following data*.<br />
<strong>MAXIM</strong> is the most popular male title in Russia<br />
1 812 000 people is <strong>MAXIM</strong> average issue readership (AIR)<br />
<strong>MAXIM</strong> has the largest loyal readership<br />
720 000 people read every issue of <strong>MAXIM</strong><br />
<strong>MAXIM</strong> has the largest exclusive readership<br />
979 000 people read only <strong>MAXIM</strong> of all male titles<br />
<strong>MAXIM</strong> is the leader in the segment of young and active audience<br />
1 390 000 <strong>MAXIM</strong> readers are aged 20-44<br />
<strong>MAXIM</strong> is the leader in the segment of wealthy audience<br />
996 600 <strong>MAXIM</strong> readers have a high income<br />
<strong>MAXIM</strong> is an unexampled case of an unconditional success.<br />
But <strong>MAXIM</strong> team does not get into the way of resting on their<br />
laurels. Keeping going on in its impetuous moving forward <strong>MAXIM</strong><br />
presents the new project – magazine on men’s health <strong>MAXIM</strong> Detox.<br />
* Source: TNS Gallup Media, NRS-Russia, March – July 2008<br />
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