MAXIM detoX reAder Is

maximrussia.net.genie.co.uk

MAXIM detoX reAder Is

MAXIM: the hIstory of the brAnd In russIA

MAXIM Is the Most

successful brAnd

on russIAn MAle glossy

tItles MArket

MAXIM magazine appeared on Russian market in 2002. Very quickly

MAXIM reached the big success among a very wide audience -

so its name almost became a synonym of “men’s magazine”. In

2006 MAXIM left all its competitors behind and became the most

popular male title in Russia.

At the moment MAXIM is a leader in male glossy segment – and

this is confirmed clearly by the following data*.

MAXIM is the most popular male title in Russia

1 812 000 people is MAXIM average issue readership (AIR)

MAXIM has the largest loyal readership

720 000 people read every issue of MAXIM

MAXIM has the largest exclusive readership

979 000 people read only MAXIM of all male titles

MAXIM is the leader in the segment of young and active audience

1 390 000 MAXIM readers are aged 20-44

MAXIM is the leader in the segment of wealthy audience

996 600 MAXIM readers have a high income

MAXIM is an unexampled case of an unconditional success.

But MAXIM team does not get into the way of resting on their

laurels. Keeping going on in its impetuous moving forward MAXIM

presents the new project – magazine on men’s health MAXIM Detox.

* Source: TNS Gallup Media, NRS-Russia, March – July 2008

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