Seller's Guide

Helping You
Is What We Do
Doug Schild
Broker
Chris Schild
Sales Representative
519-941-5151
www.therealestatemarket.com

The Team Concept
There are many real estate professionals that believe they can work alone and still provide you
with the service that you deserve.
To better serve our clients, we have assembled a TEAM OF SPECIALISTS with a PROVEN
TRACK RECORD to take care of every detail, right from your first meeting until long after
your purchase or sale is done.
Our team has a STRONG COMMITMENT to provide our clients with SUPERIOR
SERVICE and always aim to go that “EXTRA MILE”!
Our strong negotiating skills, knowledge and care for our clients is what helps us generate
over 75% repeat and referral business from our EXTREMELY LOYAL and SATISFIED
CLIENTS.
Doug Schild
Broker
Laura Leach
Sales Representative
Licensed Assistant to Doug Schild
Established
1992
Chris Schild
Sales Representative
Licensed Assistant to Doug Schild
Louise Montgomery
Team Assistant

Experience Matters
When buying or selling, you want to make sure you are hiring the best agent for the job… The market is changing
and it will become increasingly more difficult to sell. You need a professional Realtor with a proven track record,
the knowledge, education and skill to get your house sold!
SELECT A REALTOR WITH A GREAT TRACK RECORD!
An agent with the experience and knowledge to protect your best interests should have facts, statistics and
certificates for your review. Doug’s team has over 35 YEARS OF COMBINED EXPERIENCE, which means
better market knowledge and better service and less frustration for our Sellers and/or Buyers. They have built a
database in excess of 400 satisfied customers with a high degree of loyalty and referrals.
THERE IS MORE TO SELLING A HOME
THAN PUTTING A SIGN ON THE LAWN!
Only 8% of qualified out of town buyers come from yard signs and only
9% from newspaper ads. Most qualified buyers are generated by real
estate professionals through referrals, past clients and various proactive
marketing activities. In other words, most buyers are generated from a
pool of buyers who have been professionally nurtured and developed over
time. You need a Realtor with the knowledge, experience, resources and a
great reputation for getting RESULTS in your community!
You need ... Doug Schild and His Team!
AS WITH EVERYTHING IN LlFE ... YOU GET WHAT YOU PAY FOR!
Any agent can put a sign on your lawn and put your home on MLS.ca but in today’s market, that type of service
just doesn’t cut it anymore. Does the discount broker have the expertise to guide you through problems that
may arise or are they just using the “Discounted commission” to win your business?
Professional advice, constant communication, home staging advice, professional
photographs and feature sheets, internet marketing, newsprint advertising, various
websites, licensed assistant, administrative staff and a comprehensive plan of action
are vital to getting the results you want.
To get this kind of results, we have implemented an elaborate set of systems and
services to ensure you get MAXIMUM EXPOSURE, TOP DOLLAR and
SUPERIOR SERVICE.
When it’s time to sell ...
Don’t settle for anything less than the Best!

What Do Others Say?
Realtors like to show this team’s listings. They
are confident knowing that with our combined
experience of over 35 YEARS, we have the
knowledge and experience to help them put the
pieces together!
Realtors know THE REAL ESTATE MARKET
TEAM has reliable comparable sales to substantiate
price. We DO OUR HOMEWORK and make sure
that your home is priced correctly. Other realtors
know our listings get almost 98% of their asking price
before they even do up an offer!
Realtors know that THE REAL ESTATE
MARKET TEAM will help you make your home
easy to show and show well. First Impressions are the
key to a QUICK SALE and MORE MONEY!
Realtors know that Doug Schild and Chris Schild
have earned the trust of their fellow Realtors and the
PROOF IS IN THE RESULTS!
Thank you so much for all your help, you went above
and beyond the call of duty and your efforts are greatly
appreciated. We were so pleased with the way you
handled the selling of our home, we will definitely
refer our friends your way!
~ Jenny and John
This was the best experience with real estate agents we
have ever had, the whole process was smooth. Both
buying and selling was done with you and we found you
to be the most professional and personable real estate
agents that one can find. We appreciated all the advice
you gave and knowledge that you shared with us. You
really know this area and the business people around
here, and this will help us a lot with our upcoming
renovations. We think of you as our friends, because
you are very open and friendly people who treat the
customer like a valuable person.
~ Natasha, Vladimir and George
Doug and Chris were absolutely fantastic to deal with.
Their years of experience, advice, and negotiating skills
facilitated a smooth, easy, and efficient transaction
leaving little for us to stress about. Their personal
involvement was deeply appreciated and we were
grateful for their tremendous patience with our
moving situation.
~ Kim and Tim

What Sets Us Apart
Here are just a few of the reasons why you should hire “The Real Estate Market” team:
• We genuinely care about our clients, treat them with the respect they deserve and always put their needs
above everything else.
• We have over 35 years of combined Real Estate experience.
• We always aim to under-promise and over-deliver.
• We sell more homes than the average agent.
• We sell homes faster than the average agent.
• We have embraced social medial through Facebook and YouTube to
enlarge our networking system.
• We help our clients achieve all their goals.
• Our service always has that “personal and professional touch.”
• We get more money for our listings than the average agent.
• We are full time real estate professionals, not part-time sales people.
• We aim to truly understand and fulfill our client’s needs.
• We have an outstanding team that shares the same common values.
• We believe that communication is a top priority. We keep the lines
of communication open with ongoing feedback, market updates as well as regular service reports for every
listing.
• We have extensive knowledge about the market, neighbourhoods, schools, etc.
• We belong to Canada’s foremost real estate sales and coaching organization to keep us on the cutting edge
of technology and techniques.
• We have a licensed Broker in the office full time to help our clients with any questions or concerns they may
have.
• Doug Schild is also a licensed Broker and has owned and operated a successful real estate brokerage.
• We have a database with over 400 very satisfied and very loyal customers.
• We have a unique approach to how we treat our clients.
• Proactive “prospecting” by mailing, neighbourhoods, email blasts to hundreds of agents and searching our
own database!
• Daily Networking with other professionals in the office - ROYAL LePAGE RCR has the highest market
share in the area - over 37%!
• We are consistent with our service and aim to exceed expectations.
• We love to give back and help the community through generous donations made on behalf of every buying
and selling transaction we do.
HAVE WE PEAKED YOUR INTEREST?
Call Doug or Chris Schild today to find out more.

The Proof is in the Numbers!
MARKET WATCH
HEADLINES
• Average 2011 selling price in
Orangeville – $305,737.00
• Average 2011 selling price in
Dufferin County – $395,299.42
• Shelburne – $248652.00
• East Luther/Grand Valley
– $271,782.00
• Melancthon – $300,832.00
• Amaranth – $405,777.00
• East Garafraxa – $464,182.00
• Mulmur – $465,218.00
• Mono – $610,653.00
• Number of 2011 sales in
Orangeville – 567
• Number of 2011 sales in
Dufferin County – 429
Here are some interesting statistics taken straight from the
Toronto Real Estate Board’s Market Watch Report as of December 2011.
• Shelburne – 129
• East Luther/Grand Valley – 34
• Melancthon – 46
• Amaranth – 52
• East Garafraxa – 22
• Mulmur – 49
• Mono – 97
Will YOur House Sell?
The Board Average...
40% of Homes Sold
The Board Average...
97% of Asking Price
For How Much?
Doug and Team
90% of Homes Sold
How Long Will It Take?
The Board Average...
50 Days - Orangeville
90 Days+ - Dufferin
Doug and Team
98% of Asking Price
Doug and Team
39 Days
How Many Homes Does The
Average Realtor Sell?
The Board Average...
6 Homes Every Year
Doug and Team
Over 70 Homes in 2011

Value Added Services
Here is a list of just a few of the many Value Added Services that we provided our home buyers
and home sellers…
• Integrity!
• Knowledge!
• Professional Opinion of Value!
• Professional Home Staging Consultation!
• Professional Virtual Tour showcases your property 24 hours a day, 7 days a week!
• Professional Photographers!
• Professionally designed feature sheets!
• Professional write up designed for internet advertising!
• Mobile Website to allow “smart phone” users easy access to
your property!
• For Sale sign on lawn!
• Just Listed/Just Sold flyers!
• YouTube Videos for every listing!
• Zoocasa advertising!
• Team Facebook page!
• Posting of all listings on Craigslist and Kijiji!
• Team Blog!
• Weekly feedback calls from our team!
• VIP Home Buyer Search programs!
• Mass email marketing to our database of home buyers and sellers!
• Inside Sales Department actively prospecting
for your dream home!
• Monthly Service Reports updating you on the progress of your home
sale!
• Ongoing Marketing in local publications!
• Open house for Realtors to showcase your home’s features!
• Superior negotiation skills to get your home
sold fast and for the most money or to help
you buy the perfect home for the best price and terms possible!
• Moving trailer available for use by all of our clients – you pack
it, we move it to your new location!

DID YOU KNOW?
Current Market Statistics
Did you know that only 40% of homes that get listed through the MLS system actually sell?
60% of homes listed...
NEVER SOLD!
WILL IT SELL?
Based on stats from Market Watch, the following
is the percentage of homes that Actually Sold...
We don’t just
LIST homes...
WE SELL HOMES!
Doug and Team

Supporting Our Community
We Care About the Community We Live and
Work In:
Doug and Chris Schild, and Royal LePage RCR Realty have always
been strong community supporters. We provide support to the following
community programs and charitable organizations:
• Theatre Orangeville
• Family Transition Place
• Campfire! Summer Bible Camp
• Alder Street Community Centre Lobby
• Habitat for Humanity Dufferin-Caledon
• Orangeville Minor Hockey
• Highlands Youth for Christ
• Credit Valley Conservation Area Annual Ice Fishing Derby
• Orangeville Fall Fair
• Grand Valley Fall Fair
• Scouts Canada
• Hospice Dufferin
• Orangeville Concert Association
• Rotary Club of Orangeville
• The Kinsmen Club
• KidFest
• Orangeville Police Service Drug Awareness Program
• Heart & Stroke Foundation
• Drinking and Driving Prevention Program
• Westside Secondary School Bursary
• ODSS School Bursary
• Orangeville Lions Club - Doug Schild - Past President
• Headwaters Health Care Centre - Each time
we help a client to buy or sell a home,
we make a donation on their behalf to
our local hospital!

Why Choose Royal LePage
Canadians know and trust Royal LePage; we’re a household name with top-of-mind brand
recognition and significant market share.
Partner with a Leader:
Working with us means a strong competitive
advantage, better marketability - and higher
productivity.
One of the Largest Networks
in the World:
With over 14,000 Realtors in more than 600
locations from coast to coast, Royal LePage is
Canada’s fastest growing real estate network.
Industry-Leading Realtor
Development:
Comprehensive, online computer and
sales training programs. The Royal LePage
University offers free access to hundreds
of RECO approved continuing education
courses.
Exposure, Exposure, Exposure:
Royal LePage’s innovative, proprietary
technology lets you offer greater market
exposure and top-notch customer service.
MLS Sales Statistics
April 1 - June 30, 2012
Compiled from Sales Statistics for Listing and Selling Ends Provided by the Toronto Real Estate Board
for Orangeville and Surrounding Areas (District: All of Dufferin County)
We’re the Country’s Top Producers:
Royal LePage salespeople generate 68% more
transactions per salesperson by dollar volume,
compared to the average of the rest of the
industry.
100% Canadian:
Royal LePage has flourished as a trusted and
valued Canadian brand for over 90 years.
The Best Value in the Industry:
Royal LePage offers a rich service model, a
strong brand - and a team that supports you
every step of the way.
We Care:
Royal LePage has raised millions to support
shelters for women and children fleeing from
abuse. Learn more at: www.royallepage.ca/
shelter.

Selling Your Home and the Internet
Stats At A Glance
In 2011, 40% of Buyers first found the home they ultimately purchase on the Internet.
Internet advertising is becoming more important as 88% of Buyers will use the Internet when searching for a home!
Buyers have made it quite clear that when searching for real estate info, 85% of Buyers want to see property photos,
81% of Buyers want to see detailed property information and 58% of Buyers want to see virtual tours.
Proportion of Buyers Who Found Their
Home on the Internet, 1995-2011
Features Buyers Find
Very Useful
Buyers Also Found
the Following
Information Very Useful:
Neighbourhood
Information
(38%)
Pending Sales /
Contract Status
(34%)
Real Estate
Salesperson
Contact
Information (42%)

Where Do Buyers Come From?
As a Realtor, it’s very important for us to understand WHERE BUYERS COME FROM so that we
know where the best places are to advertise your home and attract potential customers.
* Less than 1 percent, Source: National Association of Realtors, 2011
Since the majority of consumers are shopping online, we maintain a strong real estate presence and we
bring buyers right to your doorstep!
Here are just a few of the websites and domains that we utilize to syndicate our listing information.
www.therealestatemarket.com
www.royallepage.ca
www.realtor.ca
www.craigslist.com
www.zoocasa.com
www.citizen.on.ca
www.obeo.com
www.googlebase.com
www.farmsincanada.ca

Choosing a Realtor
Before you list your home, it is VITAL that you hire the right agent as your home is one of
your largest investments.
Here are 16 questions to ask any potential Real Estate Agent before you make your decision.
1. How long have you been selling Real Estate?
2. Do you work full time or part time?
3. Do you have a PLAN OF ACTION to market my home?
4. What is your TRACK RECORD of success?
5. How many homes do you sell every year?
6. What is your average sale price?
7. How many listings do you have at this time and what is your success rate of getting your
listings sold?
8. What is your average length of time to get a home sold?
9. Do you have a team behind you to help service your customers?
10. Do you offer your clients feedback on a weekly basis?
11. Do you use a professional photographer? Do you have any examples of their work?
12. How will you promote my property?
13. What websites do you market on?
14. How do you handle internet inquiries or ad calls? How long does it take you to return these
inquiries?
15. What market share does your company or organization have in this area?
One last question to ask is…
16. What fee do you charge?
HOWEVER… keep this last
question in mind…
Which is more important to you?
Getting the most money possible in your
pocket on closing day.
OR
Paying the lowest commission.

Pricing Your Home For Sale
The Role of a Salesperson in Pricing
• There is no “exact price” for real estate. Each home has
its pros and cons depending on what you, the current
owner, has done with it.
• What “Doug” thinks your home is “worth” doesn’t
matter - the MARKET will determine the value.
• Doug will take the time to show you a range of prices
being paid for homes in your area.
• Then together we can arrive at a “Listing Price” that
will help you maximize your investment.
“Another salesperson will list it higher.”
Avoid this common mistake:
Highest
Listing
Price
Least
Competent
Salesperson

Pricing Your Home For Sale
The THREE main factors to consider in selling your home are
LOCATION, CONDITION and PRICE... and they are all related.
1. LOCATION
Your home’s location and setting influence its value. A home inside a quiet subdivision sells for more than
the identical home on a busy street. Proximity to larger centers typically sell for less than those properties
more distanced. Views, streams and trees usually enhance value. You obviously have no control over the
location but you must keep location in mind when setting the price.
2. CONDITION
New homes enjoy a marketing edge over resale homes because they are shiny and clean. Builders enhance
the new home appeal by offering model homes (Clean, Bright, decorated in current colors and amenities)
for buyers to examine.
Most purchasers today, request permission to have a building inspection done by a qualified building
inspector as part of the offer. Should your property show poorly or have major defects which cannot be or
are not corrected, a sale may not take place until the defects are corrected or until the price is adjusted to
compensate.
Our goal is to make your home as close to a model home as possible....being sensitive to the costs. You have
nearly complete control over the condition and you can increase or decrease the value by being in the best
possible condition. We will go over each aspect of your property with you using the ‘Preparing Your Home
For Sale’ guide to make sure we have your property ‘spiffed up’ before showings.
3. PRICING
If you can buy a new coat at one store for $110.00 you will not buy the identical coat for $125.00.
Likewise, your home must be priced within the appropriate range. You must actually “sell”your property
three times: to the salespeople, to a buyer and to an appraiser.
The salesperson has to be sold on the property before he or she will show it to their prospective purchasers.
The buyer is more subjective and compares amenities you offer to what other sellers in the same price range
offer. Most purchasers require mortgages. Consequently, they must have a qualified appraisal done on the
property in order to get their financing. The appraiser is more objective and compares age, size and costidentifiable
features in your home against other properties that have sold. If your property will not appraise
for the amount of money the buyer needs for his mortgage, the sale will be prevented.
If a property has not sold after a reasonable length of time, but other similar properties have sold, then
the price may need to be adjusted. If this is true and the price is not adjusted, a sale may be delayed or
prevented.

Pricing Your Home For Sale
“We’ve had it appraised higher.” “I need to get my costs out of it.”
$
$
The purpose of an appraisal
affects the validity of it.
Divorce (sell out)
Insurance
Refinance
Market Value
Mortgage
Tax Assessment
Divorce (buy out)
REGRESSION
Value of a larger home is reduced by the
influence of the smaller surrounding homes.
“Our house is better...”
Principle of Substitution
VALUE $400,000 VALUE $???,???
$20,000 Well
Value is determined not by what an owner
has IN a property...
but what a purchaser gets out of it.
PROGRESSION
$40,000 Well
Value of a smaller home is increased by the
influence of the larger surrounding homes.

Pricing Your Home For Sale
Principles of Evaluation
• Cost: The amount paid
• Price: The amount asked
• Value: Worth to someone
• Market Value: Appeals to many buyers and
causes a sale within a reasonable time
Criteria that Determine Value
Location and Size account for the majority of value.
Amenities contribute less.
How Buyers Determine Value
• When you bought this home, how did you
establish value?
• By comparing it to others for sale at the time?
• Buyers still determine the value of a home by
comparison shopping.
• When you choose your price, you choose your
competition.
Criteria that Determine Value
Market
Value
Seller
Sales Rep
Appraiser
Buyer
The opinion of the market
may not be kind, but it is
never wrong.

The Results of Over-Pricing
Many sellers believe that if they start
with a high list price, they can always
lower it later. However, when a property
is priced too high, most often, it will
experience little activity. As the price
is lowered to meet market value, the
property has already been on the market
too long, and buyers are cautious.
A property which has overstayed its
welcome on the market will detract
potential purchasers from even viewing
your property. On occasion, the price
will eventually drop below market value
and the property will sell at a price below
its true worth.
The Effects of Pricing
The Importance of Early Activity
Market Value
1 2 3 4 5
Week
Activity
1 2 3 4 5
Week
New properties to the market will
experience higher levels of activity than
older properties on the market. This a
crucial time when, Sales Representatives
and potential buyers sit up and take
notice. If a property is overpriced,
interested parties will lose interest very
quickly. By the time the price drops,
interest is often completely lost.

Thanks!
We would like to take this opportunity to say “Thank You” for allowing us to introduce ourselves and our
services to you.
Selling a home is a very important decision, and even more important, is finding the right real estate
professional to represent you!
When deciding to hire a Real Estate Professional, the only question you need to ask yourself is…
Should I hire one of the Top Teams in Orangeville and Dufferin County along with
their proven track record? The answer is quite clear!
We hope the information that we have provided helps to take a little bit of stress out of selling your home
or property and in making educated decisions. If there is anything else that we can do your or, or if you
have any further questions, please feel free to contact us anytime.
Doug Schild
Broker
Chris Schild
Sales Representative
(Licensed Assistant to Doug Schild)
ROYAL Lepage RCR Realty, Brokerage
75 First Street, #14
Orangeville, ON • L9W 2E7
519-941-5151
www.therealestatemarket.com
email: info@therealestatemarket.com

What We Will Need From You...
... to be properly prepared to sell your home.
• Copy of Survey
• Current Tax Bill
• 1 Key
• Annual Heating and Hydro Cost
• Other...
NOTES:
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