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The Role of the Psychological Capital on Quality of Work Life And ...

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ijcrb.webs.com<br />

INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS<br />

COPY RIGHT © 2012 Institute <str<strong>on</strong>g>of</str<strong>on</strong>g> Interdisciplinary Business Research<br />

JUNE 2012<br />

VOL 4, NO 2<br />

organizati<strong>on</strong>al behavior such as psychological ownership (Avey & et al, 2009), PsyCap<br />

(Luthans & et al, 2008). This study focuses <strong>on</strong> PsyCap <str<strong>on</strong>g>of</str<strong>on</strong>g> marketers.<br />

Luthans (2004) defines PsyCap as “a core psychological factor <str<strong>on</strong>g>of</str<strong>on</strong>g> positivity in general, and<br />

POB criteria meeting states in particular, that go bey<strong>on</strong>d human and social capital to gain a<br />

competitive advantage through investment development <str<strong>on</strong>g>of</str<strong>on</strong>g> “who you are”. He points out <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

PsyCap are: (a)based <strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g> positive psychological paradigm; (b)include psychological states<br />

based <strong>on</strong> positive organizati<strong>on</strong>al behavior or POB criteria; (c) goes bey<strong>on</strong>d human capital and<br />

social capital; (d)involves investment and development for a return yielding performance<br />

improvement and resulting competitive advantage (Luthans,2005). <str<strong>on</strong>g>The</str<strong>on</strong>g>re are four states<br />

c<strong>on</strong>tribute to PsyCap, with a return <str<strong>on</strong>g>of</str<strong>on</strong>g> improved performance such as higher productivity,<br />

better customer service, and more employee retenti<strong>on</strong>.<br />

(1)Self-efficacy, Stajkovic and Luthans (1998) define self-efficacy as <str<strong>on</strong>g>the</str<strong>on</strong>g> “individual’s<br />

c<strong>on</strong>victi<strong>on</strong>…about his or her abilities to mobilize <str<strong>on</strong>g>the</str<strong>on</strong>g> motivati<strong>on</strong>, cognitive resources, and<br />

courses <str<strong>on</strong>g>of</str<strong>on</strong>g> acti<strong>on</strong> needed to successfully execute a specific task within a given c<strong>on</strong>text”.<br />

(2)Hope, Snyder et al. (2002) defines it precisely as “a positive motivati<strong>on</strong>al state that is<br />

based <strong>on</strong> an interactively derived sense <str<strong>on</strong>g>of</str<strong>on</strong>g> successful (a) agency (goal-oriented energy) and<br />

(b) pathways (planning to meet goals).”<br />

(3)Optimism, like hope, optimism is a comm<strong>on</strong>ly used term, but Seligman’s (2002) definiti<strong>on</strong><br />

draws from attributi<strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g>ory in terms <str<strong>on</strong>g>of</str<strong>on</strong>g> two crucial dimensi<strong>on</strong>s <str<strong>on</strong>g>of</str<strong>on</strong>g> <strong>on</strong>e’s explanatory style <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

good and bad events: permanence and pervasiveness.<br />

(4)Resilience, According to Coutu (2002), <str<strong>on</strong>g>the</str<strong>on</strong>g> comm<strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g>mes/pr<str<strong>on</strong>g>of</str<strong>on</strong>g>iles <str<strong>on</strong>g>of</str<strong>on</strong>g> resilient people are<br />

now recognized to be (a) a staunch acceptance <str<strong>on</strong>g>of</str<strong>on</strong>g> reality, (b) a deep belief, <str<strong>on</strong>g>of</str<strong>on</strong>g>ten buttressed by<br />

str<strong>on</strong>gly held values, that life is meaningful, and )c) an uncanny ability to improvise and<br />

adapt to significant change.(Meng & et al. 2011)<br />

PsyCap can vary within individuals <strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g> basis <str<strong>on</strong>g>of</str<strong>on</strong>g> c<strong>on</strong>textual c<strong>on</strong>diti<strong>on</strong>s (e.g., an<br />

inspirati<strong>on</strong>al leader ( and individual characteristics (e.g., traits, physical health; for a detailed<br />

review <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> state like nature <str<strong>on</strong>g>of</str<strong>on</strong>g> PsyCap, see Luthans et al., 2007). To date, PsyCap has been<br />

c<strong>on</strong>ceptually linked to work outcomes such as performance and extra role behaviors (e.g,.<br />

Luthans, 2002a, 2002b; Wright, 2003). In additi<strong>on</strong>, Luthans et al. (2007) presented<br />

psychometric support for a newly developed measure <str<strong>on</strong>g>of</str<strong>on</strong>g> PsyCap, as well as initial predictive<br />

validity evidence, by relating PsyCap to job performance and satisfacti<strong>on</strong> in two samples (for<br />

similar findings, see Youssef & Luthans, 2007), More recently, Avey, Wernsing & Luthans<br />

(2008) found that employees with higher levels <str<strong>on</strong>g>of</str<strong>on</strong>g> PsyCap experienced more positive<br />

emoti<strong>on</strong>s, which were in turn related to <str<strong>on</strong>g>the</str<strong>on</strong>g>ir engagement and cynicism during organizati<strong>on</strong>al<br />

change. <str<strong>on</strong>g>The</str<strong>on</strong>g>se authors also found that positive emoti<strong>on</strong>s mediated <str<strong>on</strong>g>the</str<strong>on</strong>g> relati<strong>on</strong>ship between<br />

employees’ PsyCap and <str<strong>on</strong>g>the</str<strong>on</strong>g>ir behavior, such as organizati<strong>on</strong>al citizenship behaviors and<br />

deviance. Fur<str<strong>on</strong>g>the</str<strong>on</strong>g>rmore, Luthans, Avey, Clapp-Smith & Li (2008) dem<strong>on</strong>strated <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

usefulness <str<strong>on</strong>g>of</str<strong>on</strong>g> PsyCap in a Chinese c<strong>on</strong>text for predicting employees’ performance, whereas<br />

o<str<strong>on</strong>g>the</str<strong>on</strong>g>rs (Avey, Patera & West, 2006) have dem<strong>on</strong>strated that PsyCap helped reduce<br />

absenteeism in a sample <str<strong>on</strong>g>of</str<strong>on</strong>g> high technology employees. Despite this emerging empirical<br />

work, Luthans et al. noted that much remains to be d<strong>on</strong>e, especially in examining not <strong>on</strong>ly <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

effects <str<strong>on</strong>g>of</str<strong>on</strong>g> PsyCap, <strong>on</strong> a range <str<strong>on</strong>g>of</str<strong>on</strong>g> important work outcomes, but also its antecedents.<br />

Research shows that <str<strong>on</strong>g>the</str<strong>on</strong>g>se four comp<strong>on</strong>ents (self-efficacy, optimism, hope, and resiliency) <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

PsyCap have positive relati<strong>on</strong>ships with performance, happiness, well-being, and satisfacti<strong>on</strong><br />

<str<strong>on</strong>g>of</str<strong>on</strong>g> workers. For example, self-efficacy has been found to have a positive impact <strong>on</strong><br />

performance (Stajkovic & Luthans, 1998; Legal & Meyer, 2009). Employees’ optimism is<br />

related to <str<strong>on</strong>g>the</str<strong>on</strong>g>ir performance, satisfacti<strong>on</strong>, and happiness (Youssef & Luthans, 2007). Hope is<br />

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