THESES OF PH.D. DISSERTATION Barbara JENES

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Department of Marketing Research and Consumer Behaviour THESES OF PH.D. DISSERTATION Barbara JENES Theoretical and Practical Issues in Measuring Country Image Dimensions and Measurement Model of Country Image and Country Brand Supervisor: Dr. Judit SIMON professor Barbara JENES 2
CONTENTS 1. Focus of the dissertation and research questions 4 2. Theoretical background 6 3. Methods of research 9 4. Results of the dissertation 11 4.1. Theses and results of the empirical research 12 4.2. Main conclusions of the dissertation 16 5. References 18 6. Publications related to the topic of the dissertation 21 3
Page 1: THESES OF PH.D. DISSERTATION Barbar
Page 5 and 6: The research question: What factors
Page 7 and 8: associations which will be stored i
Page 9 and 10: 3. Methods of research As presented
Page 11 and 12: The final test of the research mode
Page 13 and 14: Figure 2: Structural research model
Page 15 and 16: view, Pappu and Quester (2010, p. 2
Page 17 and 18: According to the results of the doc
Page 19 and 20: Desborde, R. D. (1990): Development
Page 21 and 22: Book chapter Article 6. Publication

THESES OF PH.D. DISSERTATION Barbara JENES

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