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Marketing and advertising:<br />
How to define influence?<br />
How to find influencers?<br />
Who to give free products to<br />
so that we create a network effect?<br />
Diffusion of information and epidemics:<br />
How to trace information as<br />
iit spreads? d?<br />
How to efficiently detect<br />
epidemics and information<br />
outbreaks?<br />
9/20/2010 Jure Leskovec, <strong>Stanford</strong> CS224W: Social and Information Network Analysis 17