THE RACE - Ericsson
THE RACE - Ericsson
THE RACE - Ericsson
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as many dongles as in the whole of<br />
2008 and Turkcell now boasts 3.5<br />
million 3G subscribers.<br />
Users can now enjoy advanced<br />
connectivity for the first time and<br />
take advantage of the faster speeds<br />
and capabilities that this brings. The<br />
introduction of 3G in Turkey offers a<br />
whole new selection of services and<br />
take-up has been high. Arda Cetiner,<br />
Account Manager, Radio Networks,<br />
<strong>Ericsson</strong> adds: “In the first four<br />
months Turkcell managed to grab all<br />
the addressable population in terms<br />
of subscribers with 3G handsets.<br />
Now they are running marketing<br />
campaigns to boost sales of 3G<br />
handsets and increase the potential<br />
subscriber base further.”<br />
Proven leadership<br />
An independent benchmark study<br />
has been conducted to certify that<br />
Turkcell is the leading 3G operator<br />
<strong>Ericsson</strong> AB<br />
SE-164 80 Stockholm<br />
Telephone: +46 10 719 0000<br />
Email: asq.us@ericsson.com<br />
www.ericsson.com<br />
Turkcell managed to grab<br />
all the addressable<br />
population in terms<br />
of subscribers with<br />
3G handsets.”<br />
Arda Cetiner,<br />
Account Manager, Radio Networks, <strong>Ericsson</strong><br />
in Turkey. Cihan Nazmi Biyikli, Radio<br />
Network Division Head, Turkcell,<br />
Turkey explains the significance of<br />
this: “By partnering with <strong>Ericsson</strong> we<br />
have been able to gain proven market<br />
leadership in the 3G domain. This has<br />
been especially important to us from<br />
a marketing point of view because<br />
now we can really position ourselves<br />
as the operator with the highest<br />
quality network in the country.”<br />
REAl ImPACTS<br />
Turkcell has been able to take advantage<br />
of the demand for 3G with the best HSPA<br />
and browsing performance, the highest<br />
network quality and the lowest dropped<br />
call rates in the country. Turkcell is now<br />
leading the way with infrastructure that<br />
guarantees uninterrupted service even at<br />
peak times.<br />
OvERvIEw<br />
CusTomer:<br />
Turkcell, Turkey<br />
CusTomer oBJeCTive<br />
> Modernize the network<br />
> Increase market share<br />
> Improve profitability<br />
eriCssoN soluTioN<br />
> Network Rollout<br />
> Systems Integration<br />
> Training, tuning and overseeing of<br />
the network<br />
CusTomer BeNeFiTs<br />
> Leadership in the new 3G market<br />
> Increase in subscriber numbers<br />
> Transformed perception in the<br />
marketplace<br />
To find out more about this article contact<br />
Arda Cetiner<br />
Email: arda.cetiner@ericsson.com<br />
36/213 31-FGB 101 116 Uen A<br />
© <strong>Ericsson</strong> AB 2010