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sharpen their ability to purchase healthy
products. There were also workshops on
“Customer Friendliness” for more than 1 500
Belgian associates and ergonomic training
for the 1 250 employees who regularly use
computers;
› Hannaford’s store managers trained retail
associates in customer service expectations
as part of the “Be the Difference-Customer
Service” initiative, a cultural transformation
program that includes rewards for
associates who deliver outstanding levels
of service. Food Lion runs a similar “Great
Customer Experience” program;
› We train through a variety of face-to-face
and online channels. In 2008, 72% of Food
Lion’s associates took part in e-learning
courses;
› Super Indo launched a mentoring program
to transfer knowledge and skills to its associates
as well as to cultivate a new generation
of leaders, while Mega Image trained
cashiers and auditors in quality management,
logistics, financial management and
other skills;
› We also actively recruit and train young student
interns. Super Indo contributes in education
by giving training and internships
to vocational school students in order to
prepare them entering the working world.
With this program, students also receive
skills coaching and a final competency test
in Super Indo stores. Food Lion’s 10-week
internship program was recently nominated
a semi-finalist in the Food Marketing
Institute’s “Maximizing People Award”;
› External recognition is also important. At
Hannaford, Cheryl Rondenelli, the New York
store manager was one of the three Grand
Prize winners for the Food and Marketing
Institute (FMI) “2008 Store Manager Awards”.
More issue specific training programs are
covered in other chapters of this Report, such
as food safety training under Products and
eco-driving training under Planet.
Boost for Local Education
Offering students flexible working hours
and raising money for local schools are
just some of the ways in which we support
the education of local communities.
In Romania, Mega Image provides up
to 200 part-time cashier jobs with flexible
hours on the weekends so that students
can combine jobs with college
work. Many of our companies share their
commercial know ledge and skills with
educational institutions. Associates and
top management from Super Indo build
relationships with universities as guest
lecturers and as business practioners,
by giving talks and sharing knowledge.
healthier people
46%
of our associates
received an instructor-led training
in 2008.
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