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6 Features<br />
A new series on the inter<strong>net</strong><br />
gets its lead from web users,<br />
Adam Bambury reports<br />
Though ‘The VirTual reVoluTion’ begins<br />
on Saturday, a sizeable proportion <strong>of</strong> inter<strong>net</strong><br />
savvy users are already familiar with its<br />
content. Don’t be alarmed – it hasn’t fallen<br />
victim <strong>to</strong> that media villain du jour, the<br />
illegal file sharers. This sharing has been<br />
entirely voluntary.<br />
From its launch in July, when World Wide<br />
Web inven<strong>to</strong>r Tim Berners-Lee came <strong>to</strong> White<br />
City <strong>an</strong>d <strong>an</strong>nounced that ‘the concept <strong>of</strong> a<br />
[tv] ch<strong>an</strong>nel will soon be his<strong>to</strong>ry… the future<br />
<strong>of</strong> video on the web will allow r<strong>an</strong>dom access<br />
<strong>to</strong> everything that has ever been broadcast’, it<br />
was clear <strong>this</strong> project was going <strong>to</strong> be different<br />
from the norm.<br />
On one h<strong>an</strong>d it remains a traditional high<br />
budget four-part documentary, exploring how<br />
20 years <strong>of</strong> the inter<strong>net</strong> has affected our lives<br />
<strong>an</strong>d discussing the web’s role in everything<br />
from self-expression <strong>to</strong> governmental repression.<br />
Talking heads include heavy hitters like<br />
Wikipedia founder Jimmy Wales, celebrity<br />
Tweet-machine Stephen Fry, <strong>an</strong>d the usually<br />
camera-shy Berners-Lee.<br />
On the other, it’s <strong>an</strong> innovative online experiment<br />
revolving around the exhaustive<br />
Digital Revolution (the project’s working<br />
title) website, which gave <strong>an</strong>yone with <strong>an</strong><br />
inter<strong>net</strong> connection the opportunity <strong>to</strong> have<br />
<strong>an</strong> input in the direction the finished documentary<br />
would take.<br />
Months <strong>of</strong> pre-production saw the team –<br />
including series presenter <strong>an</strong>d academic Ale-<br />
Open <strong>to</strong><br />
suggestion<br />
ks Kro<strong>to</strong>ski – blogging their thoughts on the<br />
format <strong>of</strong> each programme, <strong>an</strong>d responding<br />
<strong>to</strong> the ideas, questions <strong>an</strong>d frequent criticisms<br />
(<strong>this</strong> is the inter<strong>net</strong> after all) <strong>of</strong> users.<br />
This ‘open source’ ethos culminated in the uploading<br />
<strong>of</strong> the interview rushes online for noncommercial<br />
users <strong>to</strong> do with as they w<strong>an</strong>ted.<br />
This wasn’t <strong>an</strong> easy task – it <strong>to</strong>ok six months<br />
<strong>to</strong> obtain the unique permissive licence which<br />
allows users <strong>to</strong> watch, download <strong>an</strong>d edit material<br />
before (<strong>an</strong>d after) the series airs. Input<br />
had <strong>to</strong> come from Edi<strong>to</strong>rial Policy, Legal <strong>an</strong>d<br />
Business Affairs, Rights, Commercial Agency,<br />
FM&T, Vision Social Media, among others,<br />
before the scheme was approved.<br />
Call for Revolution:<br />
Tim Berners-Lee<br />
in cyber space<br />
So was it worth all the effort? ‘I hope users<br />
gained a lot, <strong>an</strong>d it showed the BBC is absolutely<br />
up for sharing its public service content,’<br />
says exec Dominic Crossley-Holl<strong>an</strong>d. ‘Clearly<br />
you c<strong>an</strong>’t completely subvert the tv process – I<br />
don’t w<strong>an</strong>t <strong>to</strong> suggest that everything was up<br />
for grabs. But lots <strong>of</strong> good ideas came from the<br />
web – interviewees, names, thoughts for filming,<br />
case his<strong>to</strong>ries, experiments. All <strong>of</strong> those<br />
things we fed in<strong>to</strong> the series.’<br />
Was it hard <strong>to</strong> sort the wheat from the<br />
chaff? ‘The chaff tends <strong>to</strong> be very chaffy,’ quips<br />
multiplatform content producer D<strong>an</strong> Gluckm<strong>an</strong>.<br />
‘The problem is more when the direc<strong>to</strong>r<br />
has a particular vision <strong>of</strong> what they w<strong>an</strong>t <strong>to</strong><br />
a 26.01.10<br />
do. To get these extra ideas coming in makes<br />
it quite difficult for them.’<br />
Both men <strong>see</strong> a future for <strong>this</strong> method <strong>of</strong><br />
production. Dominic argues that it could be<br />
the start <strong>of</strong> a different way <strong>of</strong> making programmes.<br />
‘We have scores <strong>of</strong> interviews that<br />
in a tv show will only run 10-30 seconds which<br />
we’ve posted up in their entirety. It <strong>see</strong>ms <strong>to</strong> me<br />
our audience is the owner <strong>of</strong> the content, not<br />
us,’ he says. ‘In order <strong>to</strong> be healthy programme<br />
makers in the future, I think <strong>this</strong> is something<br />
we’ve got <strong>to</strong> embrace.’<br />
The Virtual Revolution, BBC Two, J<strong>an</strong>uary 30<br />
See clips made from Virtual Revolution content at<br />
<strong>Ariel</strong> Online