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ION<br />
hat they w<strong>an</strong>t<br />
<strong>an</strong>d it’s likely<br />
l appear someeek<br />
they were<br />
workshop run<br />
by Learning <strong>an</strong>d CBBC marketing pitched<br />
up at London’s Thames Festival <strong>an</strong>d invited<br />
6-12 year-olds <strong>to</strong> act out <strong>an</strong>d produce<br />
scenes from The Sarah J<strong>an</strong>e Adventures,<br />
Blast Lab <strong>an</strong>d Tracy Beaker in front <strong>of</strong> a live<br />
TRADE SECRETS<br />
With the Lib<br />
Dem conference<br />
in full swing<br />
<strong>an</strong>d a general<br />
election only<br />
eight months<br />
away, chief<br />
political advisor<br />
Ric Bailey shares<br />
his tips for<br />
broadcasting<br />
impartial<br />
coverage<br />
1. ADJUSTING THE RADAR:<br />
Most people know that during<br />
the formal election period – the<br />
month or so before polling day<br />
– special election guidelines<br />
operate which are aimed at<br />
helping programme-makers<br />
achieve appropriate bal<strong>an</strong>ce <strong>an</strong>d<br />
impartiality during the campaign<br />
itself. But due impartiality me<strong>an</strong>s<br />
we always have <strong>to</strong> take account<br />
<strong>of</strong> the current political context<br />
– <strong>an</strong>d that me<strong>an</strong>s that in some<br />
inst<strong>an</strong>ces, we should now be<br />
beginning <strong>to</strong> ‘adjust the radar’.<br />
2. FAIRNESS TO CANDIDATES:<br />
Making sure we’re not being<br />
unfair <strong>to</strong> individual c<strong>an</strong>didates<br />
is central as <strong>an</strong> election looms.<br />
Some get more attention th<strong>an</strong><br />
others – <strong>an</strong>d proper edi<strong>to</strong>rial<br />
coverage <strong>of</strong> high pr<strong>of</strong>i le<br />
characters – celebrity c<strong>an</strong>didates,<br />
<strong>an</strong>ti-sleaze c<strong>an</strong>didates – is fi ne,<br />
so long as in doing so, we’re not<br />
being unfair <strong>to</strong> other c<strong>an</strong>didates<br />
in those constituencies.<br />
3. DESERT ISLAND POLITICIANS:<br />
Prominent slots for politici<strong>an</strong>s<br />
on programmes not ostensibly<br />
about politics <strong>an</strong>d not even<br />
discussing much politics? That’s<br />
fi ne normally – a revealing way<br />
<strong>of</strong> relating them – but especially<br />
audience. ‘We chose these programmes<br />
because they refl ect the diversity <strong>of</strong> programming<br />
on <strong>of</strong>fer,’ explains See Me on<br />
CBBC project m<strong>an</strong>ager Grace Comely. ‘The<br />
number <strong>of</strong> people w<strong>an</strong>ting <strong>to</strong> get involved<br />
in the run-up <strong>to</strong> the election you<br />
need <strong>to</strong> be aware <strong>of</strong> not favouring<br />
one side or the other. If you rarely<br />
feature politics or politici<strong>an</strong>s <strong>an</strong>d<br />
w<strong>an</strong>t <strong>to</strong> – call me (the guidelines<br />
say it’s a must).<br />
4. POTENTIAL GOVERNMENTS:<br />
Parties <strong>of</strong> government <strong>an</strong>d<br />
parties <strong>of</strong> opposition are normally<br />
playing different roles. The<br />
former tend <strong>to</strong> set the agenda<br />
<strong>an</strong>d aim <strong>to</strong> do things; the latter<br />
c<strong>an</strong> usually only aspire <strong>an</strong>d say<br />
things. Now, though, we should<br />
begin <strong>to</strong> think <strong>of</strong> both as future<br />
potential governments. Subtly<br />
<strong>an</strong>d appropriately, in terms <strong>of</strong><br />
<strong>to</strong>ne, prominence <strong>an</strong>d scrutiny,<br />
the perspective shifts.<br />
5. NATIONS: It’s always<br />
import<strong>an</strong>t for UK-wide output<br />
<strong>to</strong> remember that politics is<br />
was incredible,’ adds Comely. ‘We estimate<br />
we had 30,000 people come <strong>to</strong> <strong>see</strong><br />
the London <strong>to</strong>ur.’<br />
See Me on CBBC will be in Birmingham on<br />
Oc<strong>to</strong>ber 31/November 1.<br />
HOW TO BE IMPARTIAL<br />
Liberal<br />
Democrat Party<br />
leader Nick<br />
Clegg during<br />
a question<br />
<strong>an</strong>d <strong>an</strong>swer<br />
session at the<br />
party’s <strong>an</strong>nual<br />
conference in<br />
Bournemouth<br />
different in Scotl<strong>an</strong>d, Wales <strong>an</strong>d<br />
Northern Irel<strong>an</strong>d. But in the runup<br />
<strong>to</strong> the election, taking account<br />
<strong>of</strong> the different structures<br />
<strong>an</strong>d inter-party relationships<br />
becomes even more import<strong>an</strong>t<br />
for impartiality.<br />
6. NEW YEAR: For now, we should<br />
be upping our awareness <strong>of</strong><br />
these impartiality issues. After<br />
Christmas, though, it’ll all notch<br />
up. The election period will be<br />
weeks away. If you’re pl<strong>an</strong>ning<br />
now for then, be aware – virtually<br />
all politics will by then be defi ned<br />
by the general election.<br />
7. GET IN TOUCH: Most things will<br />
be fi ne – don’t be frightened in<strong>to</strong><br />
not mentioning politics….just ask<br />
yourself more questions about<br />
how <strong>to</strong> make sure what you’re<br />
doing is fair.<br />
blogbites<br />
The political detail<br />
Has George Osborne been reading<br />
Steph<strong>an</strong>omics? I suspect the <strong>an</strong>swer is<br />
no. But if you read yesterday’s post there<br />
will have been little <strong>to</strong> surprise you in the<br />
shadow ch<strong>an</strong>cellor’s speech <strong>this</strong> morning<br />
on the Conservative Strategy for Recovery.<br />
As predicted, Osborne made a full-frontal<br />
assault on the idea that tightening the<br />
budget as early as next year would t<strong>an</strong>k<br />
the economy. In fact, he said, cle<strong>an</strong>ing up<br />
the public fin<strong>an</strong>ces could actually support<br />
growth – for all the reasons I went through<br />
yesterday. He even quoted Goldm<strong>an</strong> Sachs<br />
in his support.<br />
Steph<strong>an</strong>ie Fl<strong>an</strong>ders, economics edi<strong>to</strong>r<br />
http://www.<strong>bbc</strong>.co.uk/blogs/thereporters/<br />
steph<strong>an</strong>iefl <strong>an</strong>ders/<br />
Monday’s quote <strong>of</strong> the day<br />
‘We are dependent on the museum <strong>to</strong> tell<br />
us whether <strong>an</strong>y carcass that may emerge<br />
from the loch is a haddock, or a previously<br />
unknown creature from the deep’ –<br />
bookmaker William Hill on its Nessie deal<br />
with Natural His<strong>to</strong>ry Museum. Presumably, it<br />
shouldn’t be <strong>to</strong>o hard <strong>to</strong> tell the difference.<br />
For more th<strong>an</strong> 20 years, William Hill has been<br />
paying the museum a retainer <strong>to</strong> showcase<br />
Nessie’s remains in return for verifying her<br />
existence. Documents recording the 1987<br />
deal – worth £1000 a year – have been<br />
released.<br />
Magazine Moni<strong>to</strong>r<br />
<strong>bbc</strong>.co.uk/blogs/magazinemoni<strong>to</strong>r/2009/<br />
Celebrity guests...<br />
Things we learned on last night’s show:<br />
Lawrence Dallaglio the rugby player s<strong>an</strong>g<br />
on Tina Turner’s We Don’t Need Another Hero,<br />
Bruce Hornsby played on I C<strong>an</strong>’t Make You<br />
Love Me, El<strong>to</strong>n John played pi<strong>an</strong>o on Get<br />
It On, Luther V<strong>an</strong>dross was David Bowie’s<br />
backing singer, Paul McCartney played<br />
carrot <strong>an</strong>d celery sticks for the Superfurry<br />
Animals, Kate Bush s<strong>an</strong>g with Big Country,<br />
Glen Campbell was Fr<strong>an</strong>k Sinatra’s session<br />
m<strong>an</strong>, Shawn Colvin did the backing vocals<br />
on Luka, <strong>an</strong>d Bob Holness definitely did not<br />
do the sax solo on Baker Street. Talk about<br />
public service broadcasting. Phew...<br />
Bry<strong>an</strong> Bur<strong>net</strong>t, Radio Scotl<strong>an</strong>d presenter<br />
<strong>bbc</strong>.co.uk/blogs/bry<strong>an</strong>bur<strong>net</strong>t/<br />
Lloyds: Mind the GAPS<br />
Lloyds has put out a statement <strong>to</strong>day that<br />
it is still exploring alternatives <strong>to</strong> making<br />
<strong>an</strong>y use at all <strong>of</strong> the ‘Government Asset<br />
Protection Scheme’ (which apparently is<br />
now known as ‘GAPS’ - presumably because<br />
it is supposed <strong>to</strong> fill the ‘gaps’ or gaping<br />
holes in its bal<strong>an</strong>ce sheet).<br />
Robert Pes<strong>to</strong>n, business edi<strong>to</strong>r<br />
<strong>bbc</strong>.co.uk/blogs/thereporters/<br />
robertpes<strong>to</strong>n/<br />
Good Reception<br />
I’ve decided <strong>to</strong> spend less time breaking<br />
bread with my colleagues in Glasgow <strong>an</strong>d<br />
more time supping soup with the audience.<br />
This has become a lot easier th<strong>an</strong>ks <strong>to</strong> the<br />
improvements that have been made <strong>to</strong> the<br />
reception foyer at Pacific Quay. I tell you, it’s<br />
a far cry from Queen Margaret Drive where<br />
uniformed security guards used <strong>to</strong> patrol<br />
the pavement outside <strong>an</strong>d confront curious<br />
onlookers. ‘Move along,’ they would say,<br />
‘there’s nothing <strong>to</strong> <strong>see</strong> here’. Not exactly the<br />
best slog<strong>an</strong> the BBC ever gave out.<br />
Jeff Zycinski, head <strong>of</strong> Radio Scotl<strong>an</strong>d<br />
<strong>bbc</strong>.co.uk/blogs/jeffzycinski/<br />
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