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ION<br />

hat they w<strong>an</strong>t<br />

<strong>an</strong>d it’s likely<br />

l appear someeek<br />

they were<br />

workshop run<br />

by Learning <strong>an</strong>d CBBC marketing pitched<br />

up at London’s Thames Festival <strong>an</strong>d invited<br />

6-12 year-olds <strong>to</strong> act out <strong>an</strong>d produce<br />

scenes from The Sarah J<strong>an</strong>e Adventures,<br />

Blast Lab <strong>an</strong>d Tracy Beaker in front <strong>of</strong> a live<br />

TRADE SECRETS<br />

With the Lib<br />

Dem conference<br />

in full swing<br />

<strong>an</strong>d a general<br />

election only<br />

eight months<br />

away, chief<br />

political advisor<br />

Ric Bailey shares<br />

his tips for<br />

broadcasting<br />

impartial<br />

coverage<br />

1. ADJUSTING THE RADAR:<br />

Most people know that during<br />

the formal election period – the<br />

month or so before polling day<br />

– special election guidelines<br />

operate which are aimed at<br />

helping programme-makers<br />

achieve appropriate bal<strong>an</strong>ce <strong>an</strong>d<br />

impartiality during the campaign<br />

itself. But due impartiality me<strong>an</strong>s<br />

we always have <strong>to</strong> take account<br />

<strong>of</strong> the current political context<br />

– <strong>an</strong>d that me<strong>an</strong>s that in some<br />

inst<strong>an</strong>ces, we should now be<br />

beginning <strong>to</strong> ‘adjust the radar’.<br />

2. FAIRNESS TO CANDIDATES:<br />

Making sure we’re not being<br />

unfair <strong>to</strong> individual c<strong>an</strong>didates<br />

is central as <strong>an</strong> election looms.<br />

Some get more attention th<strong>an</strong><br />

others – <strong>an</strong>d proper edi<strong>to</strong>rial<br />

coverage <strong>of</strong> high pr<strong>of</strong>i le<br />

characters – celebrity c<strong>an</strong>didates,<br />

<strong>an</strong>ti-sleaze c<strong>an</strong>didates – is fi ne,<br />

so long as in doing so, we’re not<br />

being unfair <strong>to</strong> other c<strong>an</strong>didates<br />

in those constituencies.<br />

3. DESERT ISLAND POLITICIANS:<br />

Prominent slots for politici<strong>an</strong>s<br />

on programmes not ostensibly<br />

about politics <strong>an</strong>d not even<br />

discussing much politics? That’s<br />

fi ne normally – a revealing way<br />

<strong>of</strong> relating them – but especially<br />

audience. ‘We chose these programmes<br />

because they refl ect the diversity <strong>of</strong> programming<br />

on <strong>of</strong>fer,’ explains See Me on<br />

CBBC project m<strong>an</strong>ager Grace Comely. ‘The<br />

number <strong>of</strong> people w<strong>an</strong>ting <strong>to</strong> get involved<br />

in the run-up <strong>to</strong> the election you<br />

need <strong>to</strong> be aware <strong>of</strong> not favouring<br />

one side or the other. If you rarely<br />

feature politics or politici<strong>an</strong>s <strong>an</strong>d<br />

w<strong>an</strong>t <strong>to</strong> – call me (the guidelines<br />

say it’s a must).<br />

4. POTENTIAL GOVERNMENTS:<br />

Parties <strong>of</strong> government <strong>an</strong>d<br />

parties <strong>of</strong> opposition are normally<br />

playing different roles. The<br />

former tend <strong>to</strong> set the agenda<br />

<strong>an</strong>d aim <strong>to</strong> do things; the latter<br />

c<strong>an</strong> usually only aspire <strong>an</strong>d say<br />

things. Now, though, we should<br />

begin <strong>to</strong> think <strong>of</strong> both as future<br />

potential governments. Subtly<br />

<strong>an</strong>d appropriately, in terms <strong>of</strong><br />

<strong>to</strong>ne, prominence <strong>an</strong>d scrutiny,<br />

the perspective shifts.<br />

5. NATIONS: It’s always<br />

import<strong>an</strong>t for UK-wide output<br />

<strong>to</strong> remember that politics is<br />

was incredible,’ adds Comely. ‘We estimate<br />

we had 30,000 people come <strong>to</strong> <strong>see</strong><br />

the London <strong>to</strong>ur.’<br />

See Me on CBBC will be in Birmingham on<br />

Oc<strong>to</strong>ber 31/November 1.<br />

HOW TO BE IMPARTIAL<br />

Liberal<br />

Democrat Party<br />

leader Nick<br />

Clegg during<br />

a question<br />

<strong>an</strong>d <strong>an</strong>swer<br />

session at the<br />

party’s <strong>an</strong>nual<br />

conference in<br />

Bournemouth<br />

different in Scotl<strong>an</strong>d, Wales <strong>an</strong>d<br />

Northern Irel<strong>an</strong>d. But in the runup<br />

<strong>to</strong> the election, taking account<br />

<strong>of</strong> the different structures<br />

<strong>an</strong>d inter-party relationships<br />

becomes even more import<strong>an</strong>t<br />

for impartiality.<br />

6. NEW YEAR: For now, we should<br />

be upping our awareness <strong>of</strong><br />

these impartiality issues. After<br />

Christmas, though, it’ll all notch<br />

up. The election period will be<br />

weeks away. If you’re pl<strong>an</strong>ning<br />

now for then, be aware – virtually<br />

all politics will by then be defi ned<br />

by the general election.<br />

7. GET IN TOUCH: Most things will<br />

be fi ne – don’t be frightened in<strong>to</strong><br />

not mentioning politics….just ask<br />

yourself more questions about<br />

how <strong>to</strong> make sure what you’re<br />

doing is fair.<br />

blogbites<br />

The political detail<br />

Has George Osborne been reading<br />

Steph<strong>an</strong>omics? I suspect the <strong>an</strong>swer is<br />

no. But if you read yesterday’s post there<br />

will have been little <strong>to</strong> surprise you in the<br />

shadow ch<strong>an</strong>cellor’s speech <strong>this</strong> morning<br />

on the Conservative Strategy for Recovery.<br />

As predicted, Osborne made a full-frontal<br />

assault on the idea that tightening the<br />

budget as early as next year would t<strong>an</strong>k<br />

the economy. In fact, he said, cle<strong>an</strong>ing up<br />

the public fin<strong>an</strong>ces could actually support<br />

growth – for all the reasons I went through<br />

yesterday. He even quoted Goldm<strong>an</strong> Sachs<br />

in his support.<br />

Steph<strong>an</strong>ie Fl<strong>an</strong>ders, economics edi<strong>to</strong>r<br />

http://www.<strong>bbc</strong>.co.uk/blogs/thereporters/<br />

steph<strong>an</strong>iefl <strong>an</strong>ders/<br />

Monday’s quote <strong>of</strong> the day<br />

‘We are dependent on the museum <strong>to</strong> tell<br />

us whether <strong>an</strong>y carcass that may emerge<br />

from the loch is a haddock, or a previously<br />

unknown creature from the deep’ –<br />

bookmaker William Hill on its Nessie deal<br />

with Natural His<strong>to</strong>ry Museum. Presumably, it<br />

shouldn’t be <strong>to</strong>o hard <strong>to</strong> tell the difference.<br />

For more th<strong>an</strong> 20 years, William Hill has been<br />

paying the museum a retainer <strong>to</strong> showcase<br />

Nessie’s remains in return for verifying her<br />

existence. Documents recording the 1987<br />

deal – worth £1000 a year – have been<br />

released.<br />

Magazine Moni<strong>to</strong>r<br />

<strong>bbc</strong>.co.uk/blogs/magazinemoni<strong>to</strong>r/2009/<br />

Celebrity guests...<br />

Things we learned on last night’s show:<br />

Lawrence Dallaglio the rugby player s<strong>an</strong>g<br />

on Tina Turner’s We Don’t Need Another Hero,<br />

Bruce Hornsby played on I C<strong>an</strong>’t Make You<br />

Love Me, El<strong>to</strong>n John played pi<strong>an</strong>o on Get<br />

It On, Luther V<strong>an</strong>dross was David Bowie’s<br />

backing singer, Paul McCartney played<br />

carrot <strong>an</strong>d celery sticks for the Superfurry<br />

Animals, Kate Bush s<strong>an</strong>g with Big Country,<br />

Glen Campbell was Fr<strong>an</strong>k Sinatra’s session<br />

m<strong>an</strong>, Shawn Colvin did the backing vocals<br />

on Luka, <strong>an</strong>d Bob Holness definitely did not<br />

do the sax solo on Baker Street. Talk about<br />

public service broadcasting. Phew...<br />

Bry<strong>an</strong> Bur<strong>net</strong>t, Radio Scotl<strong>an</strong>d presenter<br />

<strong>bbc</strong>.co.uk/blogs/bry<strong>an</strong>bur<strong>net</strong>t/<br />

Lloyds: Mind the GAPS<br />

Lloyds has put out a statement <strong>to</strong>day that<br />

it is still exploring alternatives <strong>to</strong> making<br />

<strong>an</strong>y use at all <strong>of</strong> the ‘Government Asset<br />

Protection Scheme’ (which apparently is<br />

now known as ‘GAPS’ - presumably because<br />

it is supposed <strong>to</strong> fill the ‘gaps’ or gaping<br />

holes in its bal<strong>an</strong>ce sheet).<br />

Robert Pes<strong>to</strong>n, business edi<strong>to</strong>r<br />

<strong>bbc</strong>.co.uk/blogs/thereporters/<br />

robertpes<strong>to</strong>n/<br />

Good Reception<br />

I’ve decided <strong>to</strong> spend less time breaking<br />

bread with my colleagues in Glasgow <strong>an</strong>d<br />

more time supping soup with the audience.<br />

This has become a lot easier th<strong>an</strong>ks <strong>to</strong> the<br />

improvements that have been made <strong>to</strong> the<br />

reception foyer at Pacific Quay. I tell you, it’s<br />

a far cry from Queen Margaret Drive where<br />

uniformed security guards used <strong>to</strong> patrol<br />

the pavement outside <strong>an</strong>d confront curious<br />

onlookers. ‘Move along,’ they would say,<br />

‘there’s nothing <strong>to</strong> <strong>see</strong> here’. Not exactly the<br />

best slog<strong>an</strong> the BBC ever gave out.<br />

Jeff Zycinski, head <strong>of</strong> Radio Scotl<strong>an</strong>d<br />

<strong>bbc</strong>.co.uk/blogs/jeffzycinski/<br />

9

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