Embassy of Chile - FARA

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Received by NSD/FARA Registration Unit 04/02/2013 6:16:43 PM Art Approach for the Year of Innovation Events Chile ? Ogilvy Public Relations „ .___.._„„„ is Received by NSD/FARA Registration Unit 04/02/2013 6:16:43 PM
Received by NSD/FARA Registration Unit 04/02/2013 6:16:43 PM Development of Core Messages.and Compelling Stories^ We will work with ProChile communication staff to: • Coordinate that consistent core messages are carried by all spokespeople and all stories we tell in the media, inspired in the Year of Innovation. For example: • Chile is at the center of innovation and entrepreneurship in Latin America. •' Chile offers a fertile, stable environment for entrepreneurs and innovators from all over the globe. e Identify the most compelling and news-inspiring stories that can draw the media's attention and relay Chile's messages. For example: • If there is a female Chilean who has excelled in the gaming business, we're interested in knowing her story • If there is a story to note on the production of the Oscar-nominated film "No" that relates to government programs that promote entrepreneurship (Start-Up or ContactChile), we want to tell that story far and wide. These stories and messages will create the foundation for our media outreach around the planned events and our ongoing outreach efforts. We will target top-tier national media (as outlined in the bid invitation) and local, traditional and online, general market and specialized trade media. * * {*+ l»\il f*^ )f Ogilvy Public Relations Received by NSD/FARA Registration Unit 04/02/2013 6:16:43 PM
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Embassy of Chile - FARA

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