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CREATING A TRUE ARMY OF ONE - Harvard Law School

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2007] Proposals To Combat Sexual Harassment in the Army 155<br />

Review Panel warns, “Should we fail . . . our ability to ªght wars and promote<br />

peace will surely suffer.” 22<br />

I. How the Army Has Responded to Sexual Harassment<br />

A. The Army’s Equal Opportunity (“EO”) Program<br />

The Army created its Equal Opportunity (“EO”) program in 1964—<br />

well before the high-proªle sexual misconduct cases of the 1990s. 23 The<br />

program’s purpose was to ensure “fair treatment for all persons based<br />

solely on merit, ªtness, and capability in support of readiness.” 24 That is,<br />

the Army seeks to maximize human potential based on merit. The same<br />

year, under instruction from the DoD, the Army promulgated Army Regulation<br />

(“AR”) 600-20, its ªrst EO regulation. 25 At that time, women constituted<br />

less than two percent of military members in the gender-segregated<br />

Women’s Army Corps (“WAC”). 26 While sexual harassment was evident<br />

the oddly contradictory rallying cry “An Army of One.” The fact that the motto attempted<br />

to promote both individuality and a sense of equality within an organization that has traditionally<br />

eschewed both is precisely the point. See, e.g., Heike Hasenauer, What’s Up with<br />

An Army of One?, Soldiers Online, http://www.Army.mil/soldiers/apr2001/features/ad<br />

campaign1.html (last visited Dec. 3, 2006) (noting that the new slogan “accomplishes the<br />

Army’s mission ‘to emphasize the fact that you can retain your individuality in the Army<br />

and still meld well into a larger force’”). In addition to promoting individuality, the slogan<br />

also seeks to advance the ideas of equality and personal dignity. See, e.g., Army Public<br />

Affairs, Operation Tribute to Freedom, Army Birthday 2004, http://www4.army.mil/otf/<br />

speech.php?story_id_key=6011 (a generic speech prepared for “Army audiences and the<br />

general public” noting that “[a]n Army of One is an Army that upholds the dignity and value<br />

of every Soldier, regardless of their rank, race, religion or sex”).<br />

Some critics, however, viewed the slogan as “awkward and needing too much explanation”<br />

and in October 2006 the Army pulled the plug on “An Army of One.” Gina Cavallaro<br />

& Michelle Tan, “Army Strong” Gets Thumbs Up, Army Times, Oct. 11, 2006, at 5, available<br />

at http://www.armytimes.com/print.php?f=1-292925-2169156.php. On October 9, 2006 the<br />

Army unveiled its latest advertising campaign, the product of a $200 million a year contract<br />

with advertising giant McCann Erickson/New York. See, e.g., Lewis Lazare, Army<br />

Campaign Is All That It Can Be, Chi. Sun Times, Oct. 10, 2006, at 53. Army Secretary Francis<br />

J. Harvey says the new slogan, “Army Strong,” “characterizes what the Army is all about.”<br />

Cavallaro & Tan, supra, at 5. A promotional video by McCann Erickson explains, “There’s<br />

strong, and then there’s Army strong. There is nothing on this green earth that is stronger than<br />

the U.S. Army.” Ctr. for Media and Democracy, U.S. Army: From “One” to “Strong,” Advertising<br />

Age, Oct. 9, 2006, http://www.prwatch.org/node/5286 (last visited Dec. 3, 2006).<br />

“An Army of One” is not the ªrst recruiting slogan to be jettisoned. Past Army recruiting<br />

slogans since the draft ended in 1973 include: “Today’s Army Wants to Join You” (1971–<br />

1973); “Join the People Who’ve Joined the Army” (1973–1979); “This is the Army” (1979–<br />

1981); “Be All You Can Be” (1981–2001); and “An Army of One” (2001–2006). “An Army<br />

of One” is out: Service Unveils New Slogan, Army Times, Oct. 9, 2006, http://www.army<br />

times.com/story.php?f=1-292925-2162575.php.<br />

22 Senior Review Report, supra note 9, at 14.<br />

23 Id. at 39.<br />

24 U.S. Dep’t of Army, Reg. 600-20: Army Command Policy, July 15, 1999, para. 6-<br />

1, available at http://www.usma.edu/EO/regspubs/r600_20.pdf(hereinafter AR 600-20) [hereinafter<br />

AR 600-20].<br />

25 Id.<br />

26 The Act set the two percent ceiling on the number of women permitted to serve in

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