CREATING A TRUE ARMY OF ONE - Harvard Law School
CREATING A TRUE ARMY OF ONE - Harvard Law School
CREATING A TRUE ARMY OF ONE - Harvard Law School
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2007] Proposals To Combat Sexual Harassment in the Army 155<br />
Review Panel warns, “Should we fail . . . our ability to ªght wars and promote<br />
peace will surely suffer.” 22<br />
I. How the Army Has Responded to Sexual Harassment<br />
A. The Army’s Equal Opportunity (“EO”) Program<br />
The Army created its Equal Opportunity (“EO”) program in 1964—<br />
well before the high-proªle sexual misconduct cases of the 1990s. 23 The<br />
program’s purpose was to ensure “fair treatment for all persons based<br />
solely on merit, ªtness, and capability in support of readiness.” 24 That is,<br />
the Army seeks to maximize human potential based on merit. The same<br />
year, under instruction from the DoD, the Army promulgated Army Regulation<br />
(“AR”) 600-20, its ªrst EO regulation. 25 At that time, women constituted<br />
less than two percent of military members in the gender-segregated<br />
Women’s Army Corps (“WAC”). 26 While sexual harassment was evident<br />
the oddly contradictory rallying cry “An Army of One.” The fact that the motto attempted<br />
to promote both individuality and a sense of equality within an organization that has traditionally<br />
eschewed both is precisely the point. See, e.g., Heike Hasenauer, What’s Up with<br />
An Army of One?, Soldiers Online, http://www.Army.mil/soldiers/apr2001/features/ad<br />
campaign1.html (last visited Dec. 3, 2006) (noting that the new slogan “accomplishes the<br />
Army’s mission ‘to emphasize the fact that you can retain your individuality in the Army<br />
and still meld well into a larger force’”). In addition to promoting individuality, the slogan<br />
also seeks to advance the ideas of equality and personal dignity. See, e.g., Army Public<br />
Affairs, Operation Tribute to Freedom, Army Birthday 2004, http://www4.army.mil/otf/<br />
speech.php?story_id_key=6011 (a generic speech prepared for “Army audiences and the<br />
general public” noting that “[a]n Army of One is an Army that upholds the dignity and value<br />
of every Soldier, regardless of their rank, race, religion or sex”).<br />
Some critics, however, viewed the slogan as “awkward and needing too much explanation”<br />
and in October 2006 the Army pulled the plug on “An Army of One.” Gina Cavallaro<br />
& Michelle Tan, “Army Strong” Gets Thumbs Up, Army Times, Oct. 11, 2006, at 5, available<br />
at http://www.armytimes.com/print.php?f=1-292925-2169156.php. On October 9, 2006 the<br />
Army unveiled its latest advertising campaign, the product of a $200 million a year contract<br />
with advertising giant McCann Erickson/New York. See, e.g., Lewis Lazare, Army<br />
Campaign Is All That It Can Be, Chi. Sun Times, Oct. 10, 2006, at 53. Army Secretary Francis<br />
J. Harvey says the new slogan, “Army Strong,” “characterizes what the Army is all about.”<br />
Cavallaro & Tan, supra, at 5. A promotional video by McCann Erickson explains, “There’s<br />
strong, and then there’s Army strong. There is nothing on this green earth that is stronger than<br />
the U.S. Army.” Ctr. for Media and Democracy, U.S. Army: From “One” to “Strong,” Advertising<br />
Age, Oct. 9, 2006, http://www.prwatch.org/node/5286 (last visited Dec. 3, 2006).<br />
“An Army of One” is not the ªrst recruiting slogan to be jettisoned. Past Army recruiting<br />
slogans since the draft ended in 1973 include: “Today’s Army Wants to Join You” (1971–<br />
1973); “Join the People Who’ve Joined the Army” (1973–1979); “This is the Army” (1979–<br />
1981); “Be All You Can Be” (1981–2001); and “An Army of One” (2001–2006). “An Army<br />
of One” is out: Service Unveils New Slogan, Army Times, Oct. 9, 2006, http://www.army<br />
times.com/story.php?f=1-292925-2162575.php.<br />
22 Senior Review Report, supra note 9, at 14.<br />
23 Id. at 39.<br />
24 U.S. Dep’t of Army, Reg. 600-20: Army Command Policy, July 15, 1999, para. 6-<br />
1, available at http://www.usma.edu/EO/regspubs/r600_20.pdf(hereinafter AR 600-20) [hereinafter<br />
AR 600-20].<br />
25 Id.<br />
26 The Act set the two percent ceiling on the number of women permitted to serve in