Plan to Prevent Teen Pregnancy in Mississippi - Mississippi State ...

Plan to Prevent and Reduce Teen Pregnancy in Mississippi
Media Advisory Subcommittee
The Media Advisory Subcommittee will research and provide data on the influence of the media,
e.g., social networks, online communication, tweeting, sexting and entertainment, on teen
relationships. Marketing concepts and resources including a web site, brochures, videos, will be
developed to educate youth, parents, youth leaders, legislators, clergy and community leaders
understand how adolescents establish, perceive and value relationships and interact with friends,
family and romantic partners. The mission of the Media Advisory Subcommittee is to ensure that
everyone has access to accurate and appropriate information to prevent teen pregnancies in the
State of Mississippi.
Goals:
1. Develop talking papers, white papers, handouts, brochures and press releases that the
Governor, his staff, key legislators, Blue Ribbon Task Force Committee members, involved
organizations, faith-based and state agency heads can use in disseminating information on
the Task Force, its purpose and agenda.
2. Research and utilize existing advertising dollars within organizations and agencies to
including existing television, radio and print media contracts and spots.
3. Develop an advertising campaign to target pre-teens, teens, teen parents, parents and
educators. The campaign may be developed with current resources within the Task Force or
additional funds, as available. The use of an outside advertising agency may also be
employed. The campaign, depending on available funds and partners, hopes to include a
comprehensive web site, Facebook, Twitter, YouTube, print media, e.g., billboards,
brochures, flyers, posters, mobile apps and video and radio spots. Links to the web site will
be included on various other sites to promote traffic.
Action Plan
1. Continue to modify and disseminate the message to target audiences.
2. Use Task Force leaders and the Governor’s office to convey the message to the public.
3. Refine the advertising campaign while continually updating and monitoring social media
sites to ensure the message is reaching teens effectively.
4. Identify and widely use identifiable spokespersons for the advertising campaign.
5. Develop promotional events to engage the public in the goal of reducing teen pregnancy;
make recommendations to the Task Force for their presence at key events to talk about the
mission and purpose of the Task Force.
The subcommittee will respond to information requests regarding youth programming and policy,
available resources, federal and state youth-related initiatives and other topics.
STRATEGY 4:
Promote positive youth development, youth leadership and access to career opportunities while
increasing job opportunities for teens and teen parents.
Teen Pregnancy Prevention Plan 12 | P a g e