Case Study The Economist – iPad And Android Apps - Tigerspike
Case Study The Economist – iPad And Android Apps - Tigerspike
Case Study The Economist – iPad And Android Apps - Tigerspike
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Insights and Solutions<br />
<strong>Tigerspike</strong>’s strategy was to provide readers with a powerful and<br />
immersive reading experience unavailable anywhere else in print<br />
or online. <strong>The</strong> team scoped, designed and built bespoke applications<br />
for both the <strong>iPad</strong> and for <strong>And</strong>roid devices.<br />
Features include:<br />
• An ‘Editors Highlights’ view to attract new readers by offering<br />
a preview of each weekly edition<br />
• Offline reading, where each weekly edition is fully downloaded<br />
to the device in the background<br />
• <strong>The</strong> integration of interactive and rich media advertising.<br />
<strong>The</strong> <strong>iPad</strong> application featured the first use of Core Text technology<br />
allowing pinch-to-zoom resizing of articles. <strong>The</strong> <strong>And</strong>roid application<br />
featured support for multiple device resolutions and screen sizes.<br />
Personal Media Unlocked<br />
<strong>The</strong> <strong>Economist</strong> trusted <strong>Tigerspike</strong> to deliver two amazing applications<br />
in short timeframes. Two highly successful launches (<strong>iPad</strong> in November<br />
2010 and <strong>And</strong>roid in July 2011) led to a very satisfied client.<br />
Here are some of the key achievements:<br />
<strong>iPad</strong> application:<br />
• Reached #1 in over ten regional App Store charts globally<br />
• Chosen by Apple as ‘App of the Week’ for over 3 weeks<br />
• Appeared on Apple’s outdoor display advertising campaign<br />
for the <strong>iPad</strong><br />
• Achieving over 2 million downloads in just 20 weeks, compared<br />
to 1.3 million subscribers over 20 years.<br />
<strong>And</strong>roid application:<br />
• Downloaded over 1 million times in the first 6 months since launch<br />
• Reached #1 in the <strong>And</strong>roid Market chart in the first week<br />
following launch<br />
• Chosen by Google as a ‘Featured’ app in the <strong>And</strong>roid Market<br />
• Received critical acclaim within the <strong>And</strong>roid developer community<br />
as an outstanding example of an <strong>And</strong>roid app<br />
• Has over 1,500 five-star ratings in the <strong>And</strong>roid Market.<br />
<strong>The</strong> challenge for <strong>Tigerspike</strong><br />
was to deliver an innovative and<br />
customised solution. <strong>Tigerspike</strong><br />
rose to this challenge, delivering<br />
two market leading applications.<br />
<strong>The</strong>y are an incredibly dedicated<br />
team <strong>–</strong> always there when we<br />
needed them and always willing<br />
to experiment and innovate to<br />
deliver our vision.<br />
Oscar Grut, Managing Director,<br />
Digital Editions<br />
Visit www.tigerspike.com to find out more about the Innovation Lab<br />
and Phoenix, <strong>Tigerspike</strong>’s tools for unlocking the power of Personal Media<br />
Consulting | UI & UX Design | Multi-Platform Development | Licensing
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