Peter Drucker: Grandfather of Modern Marketing

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Marketing Moves!! 1950s POSTWAR • The Marketing Mix • Product Life Cycle • Brand Image • Market Segmentation • The Marketing Concept • The Marketing Audit 1960s SOARING • The Four Ps • Marketing Myopia • Lifestyle Marketing • The Broadened Concept of Marketing Source: Philip Kotler 1970s TURBULENT • Targeting • Positioning • Strategic Marketing • Service Marketing • Social Marketing • Societal Marketing • Macro-marketing 1980s UNCERTAIN • Marketing Warfare • Global Marketing • Local Marketing • Mega-marketing • Direct Marketing • Customer Relationship Marketing • Internal Marketing 1990s ONE-TO-ONE 2000s FINANCIALLY-DRIVEN • Emotional Marketing • Experiential Marketing • Internet and ebusiness Marketing • Sponsorship Marketing • Marketing Ethics • ROI Marketing • Brand Equity Marketing • Customer Equity Marketing • Social Responsibility Marketing • Consumer Empowerment • Social Media Marketing • Tribalism • Authenticity Marketing • Co-creation Marketing
Are You Using the New Media? Traditional Media • Face-to-face sales calls • Writing • Leaflets and posters • Billboards • Newspapers • Magazines • Direct mail and catalogs • Telephone • Radio • TV • Film • Sponsorships • Street level promotion • Festivals • Trade fairs • Product placement Digital Media • Websites • Email • Banners and pop-ups • Webcasts • Blogs • Podcasts • Videocasts • Mobile marketing • Social network sites • Stimulated buzz Digital inhabitants, digital natives, and mentoring.
Page 1 and 2: Peter Drucker, The Grandfather of M
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Page 8 and 9: COMPANY VALUE-BASED MARKETING INDIV
Page 10: “Within five years. If you’re i

Peter Drucker: Grandfather of Modern Marketing

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