Fabulous Florence – Signature Prints & Florence Broadhurst

Florence revolutionised wallpaper, she abandoned the conventions of mass production and rapidly left behind
traditional, conservative wallpapers. She herself called her prints ‘Vigorous designs for modern Living’. Here at
Signature Prints we are reviving these fabulous designs once more, expanding Florence’s horizons, giving our
fantastic collection of prints the recognition they deserve once again. We pride ourselves on promoting lovingly
made, luxury Australian design and delivering it to the world!
Florence Broadhurst in her later years appearing for the press. On the left working from her easel and on the right working at light box. Even at
this age Florence had amazing charisma, fantastic energy and a love of the lime light.
Unfortunately Florence’s life came to a tragic end when she was murdered in 1977. As production stopped, Florence’s
prints became a thing of the past. Time went on, tastes changed and her work was almost forgotten. This
is where Signature Prints stepped in, we have reincarnated Florence Broadhurst for the last time, we believe that
her work will continue to thrive in this unexpected revival.
We have been very lucky to have had the help of Helen O’Neill, who is the author of the lavishly illustrated,
‘Florence Broadhurst: Her Secret And Extraordinary Lives’. Without her, much of the information we know today
would still be undiscovered. This book contains designs which have been unseen for decades. Helen O’Neill
documents the world wide rediscovery of Florence Broadhurst as well as exciting tales and insights into the life of
such a flamboyant and unique woman. This book is available for $59.99 online on our Signature Prints website.
Looking forward to sharing more tomorrow!
- Helen
Special thanks to the Powerhouse Museum for their continual involvement and support in preserving and promoting
the legacy of Florence Broadhurst and other significant Australian designers.