KnowHow 1-2011 - Pentair

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a q u at i C s y s t e m s by JosÉ guillen jose.guillen@pentair.com With the market for new pool construction significantly down, Pentair Aquatic Systems currently focuses its energies on growing the replacement market, specifically the “Green” Eco Select TM products. Seeking new opportUnitieS in a Challenging Market These products, including the IntelliFlo ® variable speed pumps, provide huge energy savings to existing pool owners. Their relatively fast payback compel existing in-ground swimming pool owners, approximately five million in the U.S. market, to take advantage of these products. When a pool pump needs to be repaired or replaced, pool owners first call the service company. This previously undiscovered channel offers the most cost-effective and efficient path for reaching pool owners and communicating IntelliFlo pumps’ potential savings. fielD teSt Pentair Rapid Growth Process’ new initiative for organic growth created an alpha test, Consumer IntelliFlo via Service Company, that delivered important results. Developing the new service company channel required convincing end consumers of Pentair’s Eco Select products’ 22 knowhow 2012 Pentair helps pool owners—and their children—enjoy their pool while saving money and energy. energy savings and short payback. As part of the first field test, the North America Pool team trained service companies and provided them with the tools to perform on-site energy audits and successfully present the energy savings to consumers in a clear, concise way. Participants used the Energy Audit Calculator—an Excel spreadsheet where auditors enter homeowners’ data to receive a personalized summary of installation costs, savings and the ROI. A graph depicts the pool owners’ electrical costs to run existing equipment over a five-year period, contrasted with the savings after making an investment in the IntelliFlo pump. learningS Surprisingly, the most successful piece of literature didn’t come from our marketing department, but a personal letter from the service company. Dealers sent a letter to each of their customers interested in IntelliFlo, its savings, features and benefits. This effective letter, combined with face-to-face presentations of audit results with the pool owner, resulted in highest closing ratio. reSUltS The program has yielded exceptional results. More than 500 companies have been trained and countless pool customers have received the tools needed to save energy. The sales force is excited, and they are not only running with the program, but using it as a differentiator for why pool professionals should choose Pentair over competitors. During the field test, IntelliFlo pump sales were exceptional and led to cross-sales, such as one remodeler’s sales of six IntelliFlo pumps, along with six LED lights IntelliBrite ® and two Easy Touch ® Automation upgrades. We are now teaching participants to look for other possible backyard upgrades, which excites power companies. Gulf Power offered a pump rebate for one of our test markets—the most successful rebate program ever run—prompting other utility companies to consider similar rebates. IntelliFlo ® Variable Speed Pool Pump
a green Step IN POOL AUTOMATION by JosÉ guillen jose.guillen@pentair.com Pentair has been a leader in pool automation for many years and now—with the introduction of the new IntelliPool TM automation system—has set a new standard for sustainable home pools. This intelligent pool system helps homeowners maintain and manage their pools so they can sit back and relax while being ‘green’! anywhere, anytiMe Designed to maximize the IntelliFlo ® variable speed pump, the IntelliPool automation system remotely manages Pentair pool equipment with any smart phone or internet connection. A unique radio code connects all IntelliPool elements wirelessly to reduce any interference, allowing existing pools to be upgraded with this automation system without difficult and expensive reconstruction work. The IntelliPool also controls the Pentair IntelliFlo pump and IntelliChlor ® salt chlorinator with 2-way communication, allowing the pool owner to control pump speed and chlorination levels and receives status information IntelliPool TM automation system. and warnings. This technology also allows automated control of filter backwash using powered push-pull valves and Pentair IntelliBrite ® LED changing color lights. benefitS The pump always runs at the perfect speed, offering many benefits including energy savings, improved filtration, decreased backwash frequency, better chlorination, and less disposal of chemicals to the drain. Control of salt electrolysis optimizes the lifetime of the IntelliChlor cells since it only works when it has to do it. Pool professionals can monitor multiple pools without visiting the technical room since the IntelliPool provides real-time remote access to the pool parameters, can distribute alert emails when a specific parameter exceeds the set value, and email the pool parameters report for study. With IntelliPool, the professional can control the water better—in more pools— with less on-site interventions. Pool owners and professionals save money and resources because IntelliPool improves the control and treatment of the pool’s different elements by ‘talking’ to them. For this reason, this intelligent automation system is part of the Eco Select TM brand which identifies greenest Pentair pool products. teChniCal training IntelliPool automation premiered at the Barcelona Pool show in Spain in October, 2011. Afterwards, the Pentair Incentive Program held several technical trainings with dealers at Pentair’s plant in Belgium. More than 150 dealers were trained in four days, resulting in 50 companies placing orders for the 2012 season. The “pull-through” approach for working closely with dealers generated successful results and product acceptance. The demand for IntelliPool automation technology also increased cross-sales of other ‘Intelli’ products, including IntelliFlo, IntelliChlor and IntelliBrite. IntelliPool TM readings on an iPad. knowhow 2012 23
Page 1 and 2: 2012 volume 15 issue 1 Knowhow is P
Page 3 and 4: In March 2012, Pentair Water Purifi
Page 5 and 6: WMI currently operates water qualit
Page 7 and 8: water pUrifiCation’S green approa
Page 9 and 10: a.dirks@pentair.com nt Lebanon Syri
Page 11 and 12: eakthroUgh SySteM FOR MID-SIzE bREW
Page 13 and 14: Pentair Haffmans’ LiquiVap heat r
Page 15 and 16: To meet today’s competitive deman
Page 17 and 18: The design and function of the new
Page 19 and 20: 3. Fractionation—carried out thro
Page 21: DESIGN yOUR STANDARD by doug FranZ

KnowHow 1-2011 - Pentair

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