Öreind – celebra 25 anos
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CompaNY RepoRT Digital TV Wholesaler, Iceland<br />
Home electronics<br />
Featuring TVs and antennas<br />
It was October 2013 when small company <strong>Öreind</strong><br />
(www.oreind.is) <strong>celebra</strong>ted <strong>25</strong> years of business. It<br />
takes quite some stamina to surf the wave of success<br />
in the fast-paced TV and antenna business <strong>–</strong> and an<br />
intuition for doing things right. <strong>Öreind</strong> (the Icelandic<br />
word for ‘particle’) is basically a two-men business<br />
located in Kopavogur, a suburb of Iceland’s capital<br />
city of Reykjavik. This is where two smart guys laid<br />
the foundation stone of their business, in a place so<br />
far north the sun never sets in summer, but never<br />
fully rises in winter either.<br />
“We’re both repair specialists for TV sets,” says Baldur<br />
Sveinnsson, one of the two partners. Both had<br />
been employed by other companies before they decided<br />
to set up their own business. “We repair any<br />
home electronics device,” Baldur Sveinsson continues.<br />
“No matter whether it’s a TV panel, audio equipment<br />
of any kind or the odd tape-based video recorder<br />
that pops up every once in a while.” Video tapes?<br />
Well, yes! Many people in Iceland still have some old<br />
tapes lying around in their basement, and they need<br />
video recorders in order to watch them. Simple as<br />
that…<br />
The two partners also install antennas and satellite<br />
reception systems. “We began to import satellite<br />
components from Great Britain and Germany in<br />
1992.” In those early days <strong>Öreind</strong> sold some 50 to<br />
ë<br />
Reykjavik<br />
190 TELE-audiovision International — The World‘s Largest Digital TV Trade Magazine — 09-10/2013 — www.TELE-audiovision.com www.TELE-audiovision.com — 09-10/2013 — TELE-audiovision International — 全球发行量最大的数字电视杂志 191<br />
■<br />
Baldur sveinsson is<br />
one of the founders<br />
and partners of <strong>Öreind</strong><br />
in Kopavogur, close to<br />
the Icelandic capital of<br />
Reykjavik.