Changhong ajuda vítimas do terremoto através da televisão por satélite
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RePoRtagem emPReSaRial<br />
Posto de Socorro<br />
<strong>Changhong</strong><br />
<strong>aju<strong>da</strong></strong> <strong>vítimas</strong><br />
<strong>do</strong> <strong>terremoto</strong><br />
<strong>através</strong> <strong>da</strong><br />
<strong>televisão</strong> <strong>por</strong><br />
<strong>satélite</strong><br />
• <strong>Changhong</strong> organiza o alívio rápi<strong>do</strong> para os afeta<strong>do</strong>s pelo<br />
<strong>terremoto</strong><br />
• Envio de suprimentos e sistemas completos de receção <strong>por</strong><br />
<strong>satélite</strong><br />
• centro de treinamento empresarial disponível para alunos <strong>da</strong><br />
escola<br />
• <strong>televisão</strong> <strong>por</strong> <strong>satélite</strong> ideal para coleta de informações quan<strong>do</strong><br />
a infraestrutura terrestre se encontra destruí<strong>da</strong><br />
196 TELE-audiovision International — The World‘s Largest Digital TV Trade Magazine — 09-10/2013 — www.TELE-audiovision.com www.TELE-audiovision.com — 09-10/2013 — TELE-audiovision International — 全球发行量最大的数字电视杂志 197<br />
■<br />
employees gather in front of<br />
the <strong>Changhong</strong> headquarters<br />
in mianyang (Sichuan<br />
province) to make relief goods<br />
and satellite equipment ready<br />
for dispatch to those affected<br />
by the earthquake in april<br />
2013.
ComPaNY RePoRt emergency Relief<br />
Satellite television<br />
Providing information for earthquake Victims<br />
Picture this: A devastating earthquake<br />
has not only taken the lives of countless<br />
people, but has also destroyed much of<br />
the existing infrastructure. All communication<br />
channels relying on cables are<br />
dead, and power outages are the rule<br />
rather than the exception. Yet, this is<br />
a time when those affected are in need<br />
for information and coordination – how<br />
should they deal with the situation, and<br />
where can they turn to for help?<br />
Those scenes may sound like straight<br />
out of a disaster movie, but this is exactly<br />
what happened twice in recent years<br />
to residents of the Sichuan region in<br />
China. The first terrible quake occurred<br />
on 12 May 2008, had a magnitude of 10,<br />
and caused more than 20,000 deaths<br />
near the city of Wen Chuan. A similarly<br />
catastrophic earthquake happened only<br />
very recently, on 20 April 2013 in the<br />
city of Ya An, which is also located in the<br />
province of Sichuan.<br />
In both cases <strong>Changhong</strong> offered help<br />
and assistance immediately. The company<br />
is one of the largest manufacturers<br />
of TV panels and satellite receivers<br />
and provided complete satellite sets to<br />
those that were hit hardest. But <strong>Changhong</strong><br />
did not stop there. According to<br />
a company spokesperson “<strong>Changhong</strong><br />
organised an immediate response team<br />
right on the night of the big earthquake<br />
in 2008. The group set off to the city of<br />
Bei Chuan right away, a place that was<br />
almost entirely destroyed. Food, water<br />
and tents were supplied by <strong>Changhong</strong>.”<br />
Almost all schools in the area<br />
were destroyed as well, which is why<br />
<strong>Changhong</strong> converted its own training<br />
centre into a makeshift school, so that<br />
kids were able to continue their school<br />
education in the weeks and months that<br />
followed. “<strong>Changhong</strong> supplied clothing<br />
and food to school students and even<br />
organised teachers until regular schools<br />
were able to open again,” according to<br />
the company spokesperson.<br />
When history repeated itself with a<br />
second devastating earthquake in 2013,<br />
<strong>Changhong</strong> did not hesitate for a moment<br />
to offer its help and assistance<br />
once again. In addition to humanitarian<br />
aid, the company also provided satellite<br />
equipment. “We shipped satellite<br />
receivers and satellite dishes to the affected<br />
region, as well as TV sets, batteries<br />
and sources of light. This way<br />
people in need were able to watch the<br />
news on satellite channels to find out<br />
■<br />
<strong>Changhong</strong> staff<br />
have decided to<br />
immediately offer help<br />
to the victims of the<br />
Sichuan earthquakes.<br />
what’s going on around them.”<br />
It is extreme situations like the two<br />
Sichuan earthquakes that lend living<br />
proof to the im<strong>por</strong>tance of satellite<br />
communication. Fixed-line infrastructure<br />
was destroyed or at least out of<br />
work, while those affected could<br />
still turn to their satellite reception<br />
systems to watch<br />
the news and – more im<strong>por</strong>tantly<br />
– find out about<br />
help and relief available<br />
to them from various<br />
organisations and initiatives.<br />
<strong>Changhong</strong><br />
offered valuable relief to people in need<br />
and demonstrated yet again that satellite<br />
technology, in particular, has countless<br />
benefits that are all too frequently<br />
swept under<br />
the carpet.<br />
ë<br />
mianyang, Sichuan<br />
198 TELE-audiovision International — The World‘s Largest Digital TV Trade Magazine — 09-10/2013 — www.TELE-audiovision.com www.TELE-audiovision.com — 09-10/2013 — TELE-audiovision International — 全球发行量最大的数字电视杂志 199
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200 TELE-audiovision International — The World‘s Largest Digital TV Trade Magazine — 09-10/2013 — www.TELE-audiovision.com<br />
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4<br />
1. two of the satellite systems <strong>do</strong>nated by<br />
<strong>Changhong</strong> – complete with dish and tV<br />
receiver.<br />
2. Satellite cases are prepared for<br />
trans<strong>por</strong>tation to the disaster zone.<br />
3. on site at the disaster zone: a<br />
<strong>Changhong</strong> employee connects the<br />
mobile satellite reception system. Victims<br />
are glued to the television to watch the<br />
latest news that is broadcast on satellite<br />
channels.<br />
4. one of the satellite reception systems<br />
was installed in this village. Here too,<br />
residents affected by the earthquake watch<br />
the news carried on satellite channels to<br />
find out more about the overall situation in<br />
the area and about help and relief that is on<br />
its way.