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MISSION & VISION - Fraser and Neave Limited

MISSION & VISION - Fraser and Neave Limited

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P7-23-51 31/12/02 2:37 PM Page 1<br />

Composite<br />

Ever since John <strong>Fraser</strong> <strong>and</strong> David <strong>Neave</strong> conceived<br />

of a vision to succeed in 1883, their enterprising<br />

spirit <strong>and</strong> unflagging determination have been upheld<br />

by different management teams throughout these<br />

120 years through a clear focus to set, reach <strong>and</strong><br />

exceed targets. A foundation of strong management<br />

has created a highly motivated workplace where<br />

all are committed to giving their best, even more so<br />

during difficult times. The recognition given to F&N<br />

at the recent Singapore Br<strong>and</strong> Award 2002 <strong>and</strong><br />

our strong financial performance despite trying<br />

business conditions are clear testaments to the<br />

Company’s resilience. Through it all, the primary<br />

motivating force has always been consumer<br />

satisfaction. By identifying <strong>and</strong> homing in on their<br />

needs <strong>and</strong> tastes, F&N has consistently delivered<br />

the best responses. The drive to meet <strong>and</strong> exceed<br />

their expectations has made us successful. In the<br />

process, we became <strong>and</strong> have remained a consumer<br />

icon cherished by all.<br />

C M Y CM MY CY CMY K

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