Dean R. Karau - Fredrikson & Byron PA

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• • • Dean R. Karau Carrie L. Rosenberry Suggestive Marks Words that suggest attribute of or benefit derived from goods but do not describe goods themselves – Examples: • • COPPERTONE ® APPLE-A-DAY ® Inherently distinctive for suntan lotion for vitamins immediately protectable © 2009 Fredrikson & Byron, P.A.
• • • • Dean R. Karau Carrie L. Rosenberry Descriptive Marks Words that merely describe goods or characteristic, attribute or feature of goods – Example: • “delicious,” “red,” or “round” Not immediately protectable May never be protectable © 2009 Fredrikson & Byron, P.A. for apples unless they develop distinctiveness by acquiring “secondary meaning” through years of exclusive use • BUFFERIN ® for buffered aspirin
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Factors to Consider • Legal Issue
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Dean R. Karau - Fredrikson & Byron PA

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