2012 - MLB.com

2012
NEIGHBORHOOD
protection report

Dear neighbors:
Thank you for your support of the Chicago Cubs in 2012. Each year, we are proud to share with
the community our efforts aimed at protecting and enhancing the quality of life for Lakeview
residents, while ensuring the fan and visitor experience at Wrigley Field is the best in baseball.
We kept this commitment in 2012. Through our annual investment of more than $750,000, we
reduced traffic congestion in the area, proactively communicated to residents about events and
activities in the neighborhood and helped keep our community clean and safe.
Our notable achievements in 2012 are highlighted below:
• More than 40,000 fans took the free shuttle bus to Wrigley Field from the remote
parking lot at DeVry University, helping alleviate traffic in the neighborhood.
• More than 5,000 bicyclists took advantage of the free valet service during the season,
further reducing traffic and air pollution in the area.
• Our neighborhood newsletter reached more than 8,000 subscribers with regular
updates about events inside and outside the ballpark, including impacts to parking and
traffic in the area.
We continued our support of CubFund, a $1 million, 12-year commitment to fund unanticipated
neighborhood protection and improvements for matters related to Cubs baseball games and
other events at Wrigley Field.
We are also proud of our investments in the community. In 2012, the Chicago Cubs provided
charitable grants of more than $2.3 million to deserving area non-profit organizations.
The team also donated complimentary tickets to more than 500 community and social service
organizations throughout the year.
We continue to actively participate in the community, working hard to improve the quality of life
in our neighborhood.
Thank you for your help along the way. We look forward to working together again in 2013.
Chicago Cubs Community Affairs

2012
protection report
REmOtE PaRkING OPERatION
In the nine years since the Cubs assumed operation of the remote parking lot at DeVry
University at the request of the City of Chicago, the parking lot has continually experienced
success. During the 2012 season, which included 53 night and weekend games and four
concert dates, more than 15,000 cars parked at DeVry University and more than 40,000 fans
rode the free shuttle bus to Wrigley Field.
Every car using the remote parking facility helps reduce traffic congestion around Wrigley
Field. This season, the remote parking lot was operational for 53 dates, including every Cubs
night and weekend game during the season and four musical performances.
Highlights of the year include:
• Total cars parked: 15,000+.
• Total fans using the lot: 40,000+.
• Average number of cars per event for all games (regular season): 293
• Largest single game usage: 480 cars.
The Cubs created television and radio advertising for the remote parking facility to help
encourage its use. The advertising highlighted its convenient location and affordability. Cubs
season ticket holders and online purchasers were sent information with their ticket orders
before the 2012 season began. Fans could also download information about the remote facility
from the Cubs website, www.cubs.com. Brochures explaining the shuttle bus and other
transportation options were distributed by hotels in and around the Chicago area. Transportation
alternatives were also suggested on the back of season parking and daily sale coupons for all
Cubs parking lots.
The team and the City worked together to continue use of the electronic message boards on
Western Avenue, Irving Park Road and Addison Street, near Rockwell Street to promote the
remote parking facility. These signs were in place for all night and weekend games at locations
adjacent to City streets. Static signage on many streets in the area, as well as on the Edens and
Kennedy expressways, further helped direct cars to the lot.
BIkE CHECk SERvICE
In 2012, the Chicago Cubs once again offered a popular free bicycle check service from a valet
location on Waveland Avenue near Gate K. The bike check operated throughout the regular
season and continued for all event dates at Wrigley Field, including musical performances.
Bike service began three hours before the scheduled event time and ended one hour after the
conclusion of the event. More than 5,000 bikes used the free service during the regular
baseball season.
This free bike check service continues to host a regular clientele of riders and continues to be
a major contributor to reductions in vehicular traffic in the community. In addition to the Cubs’
official bicycle check service area, hundreds of fans locked their bikes to one of the many bicycle
racks around the park. Many Cubs employees and vendors serving the ballpark also used the
bike valet service.
3

2012
protection report
tRaffIC maNaGEmENt autHORIty
The Office of Emergency Management and Communication’s Traffic Management Authority was
again instrumental in working with the Cubs and the community to reduce traffic congestion
and coordinate traffic flow during events. The flexibility of TMA personnel is key to addressing
shifting traffic needs. The number of TMA personnel increased or decreased as attendance
varied and traffic patterns changed. Typically 48-49 traffic aides are posted in the streets around
Wrigley Field to control vehicular traffic for event dates. The Cubs reimburse the City of Chicago
for the cost of TMA traffic aides. In 2012, the total payment through June was $261,000 with a
projected yearly total of $560,000.
The following traffic pattern ideas have been offered by neighbors and businesses during the
course of the season. Each should be evaluated as a way to determine best practices to address
Cubs-related traffic around Wrigley Field:
• Stop traffic on Sheffield Avenue for all games beginning when ballpark gates open two
hours prior to game time.
• Stop northbound traffic on Racine Avenue (from Addison Street to Grace Street) for 30
minutes after each game. Objective: Help keep northbound Clark Street clear for bus
traffic.
• Night games — Coordinate traffic signals on Irving Park Road westbound to Western
Avenue after games. Objective: Keep westbound Irving Park Road available for cars
headed to the expressway.
• Night games and weekend games — Facilitate a bus lane on northbound Clark Street
from Waveland Avenue to Irving Park Road. Objective: Smooth post-game traffic flow.
• Stoplights at the intersection of Clark Street with both School and Roscoe Streets to
replace the stop signs.
The City of Chicago implemented an offset centerline on westbound Irving Park Road between
Clark Street and Ashland Avenue. The new striping allows two lanes of westbound traffic at all
times and should help facilitate traffic exiting the area after ballpark events. The Cubs supported
this effort. The two westbound lanes are an asset to traffic operations.
PROmOtION Of altERNatE
tRaNSPORtatION
The Chicago Cubs continue to use valuable television and radio broadcast time and print
advertising to promote public transportation and alternate means of getting to the ballpark,
including CTA, Pace, the remote parking lot at DeVry University and the bike valet operation.
Brochures mentioning these services have been printed and distributed for the past eight years.
the following assisted with traffic issues in 2012, promoting alternate means of transportation
and other ways to reach the Friendly confines:
• In-game announcements during Cubs television and radio broadcasts.
• Promotion of CTA service on Wrigley Field scoreboard.
• In-park announcements during games.
• Detailed information available at all times on www.cubs.com.
4

2012
PERmItS
protection report
Printing costs for the Neighborhood Night Game Parking Permit stickers, guest vehicle placards
(Single Game and All Game Placards) and Access Passes in LV-2 zones are the responsibility of
the Chicago Cubs.
CHICaGO tRaNSIt autHORIty
Fan surveys during the 2012 season found significant numbers of Cubs fans took CTA and other
forms of public transportation. Additional rail service was provided for weeknight Cubs games
via Purple Line Express trains, which stop at Sheridan located one block north of Wrigley Field;
and Yellow Line trains, which operate two hours later than the regular schedule from Howard.
Cubs fans can also access detailed information published in the Cubs monthly magazine, Vine
Line and the Cubs Yearbook. Information was also provided to season ticket holders and other
ticket purchasers.
Fans can also access Wrigley Field from several CTA bus routes, including #8 Halsted, #22
Clark and #152 Addison. Season ticket holders, as well as online purchasers, were sent
information about public transportation with their ticket orders before the 2012 season began.
Transportation alternatives were suggested on the back of daily parking coupons for all Cubs
parking lots. Information on public transportation and remote parking at DeVry was also placed
in all Cubs game-day programs.
PaCE
Use of the Pace bus program was very strong during the 2012 season. In part, this was due to the
promotion on radio broadcasts and within Wrigley Field. Pace operated its Schaumburg shuttle
from the Northwest Transportation Center and a non-stop shuttle service from the Yorktown
Shopping Center in Lombard, Illinois. Up to six buses are staged on Clark Street and ready for
the return trip one half hour after the last out of the game. The service is well-received by Pace
users and offers a convenient way to get to Wrigley Field from the western suburbs on most
game days, and all night and weekend games. In 2012, the ridership on the Wrigley Field Express
from Schaumburg was 22,711, and ridership from Lombard was 11,491 for a combined total of
34,202 Pace riders.
5

2012
protection report
lIttER, tRaSH REmOval
Among the efforts undertaken by the cubs in 2012:
• Picked up trash after games and the following mornings.
• Emptied trash bins around the park during games.
• Power-washed sidewalks immediately adjacent to Wrigley Field (north side of Addison
Street, west side of Sheffield Avenue, south side of Waveland Avenue, east side of Clark
Street) at least once per homestand.
• Made in-park announcements during each game (e.g., throw away trash in bins before
leaving the park and throw trash only in bins outside of the park).
• Stationed trash bins and personnel at exits to ask people to deposit trash, non-souvenir
cups, wrappers, etc. in bins before exiting the park.
• Posted signs to remind fans to throw away trash in bins before exiting the park and
throw away trash in bins outside the park. Cleaned area bounded by Clark Street,
Sheffield Avenue and Waveland Avenue. This included emptying garbage bins on
opposite sides of the street.
• Emptied public trash bins every Saturday, after each event and on holiday weekends and
designated holidays when City service was lessened and garbage increased, even when
unrelated to Cubs games.
• Emptied public and Cubs-owned or -placed trash bins at corners or locations in the area
bounded by Halsted Street, Montrose Avenue, Damen Avenue and Belmont Avenue, and
in the area bounded by Kenmore Avenue adjacent to Challenger Park and Kelly Park and
Seminary Avenue adjacent to Kelly Park after night games, and in all Cubs (or affiliate)
owned-or-operated Wrigley Field parking lots on all game days (typically three hours
after a game).
• Cleaned and swept streets near the park, including Sheffield, Wilton, Fremont, Grace,
Waveland, Racine, Seminary, Kenmore, Clifton, Alta Vista, Byron, Patterson, Eddy
and Cornelia.
• Hand-cleaned neighborhood on Saturdays when the team was away.
• Offered a recycling program around the exterior of the ballpark.
• Neighborhood clean-up and trash removal was performed after each game or event
by the Cubs.
GamE tImES
After each game, Cubs operations crews began their work
approximately three to four hours after the game ended. The crews
worked three zones dressed in bright shirts identifying them as
“Cubs Night Crew.” Each group had a blue dumpster with Cubs logo
to help further identify them. The Cubs hired Allied Waste, Inc., to
empty public trash bins and additional cans in an area of approximately
a two square mile boundary. Halsted, Belmont, Ashland and Montrose are
the boundary area. This area contained approximately 215 trash containers;
all were emptied after each game as well as selected non-game days, including
Saturdays in April through October. Cleaning also took place after all special events.
6

2012
protection report
The Cubs played 30 regular season night games in 2012 including two on Saturday and one on Sunday.
The 2013 Cubs schedule is available at www.cubs.com and was made available as a pocket schedule to
fans and residents in September. Early notification of the schedule helped facilitate neighborhood and
community event planning.
COmmuNICatIONS
Among the efforts undertaken by the cubs in 2012:
• Sent monthly newsletter and alerts to municipal entities and neighborhood leaders during the
course of the season.
• Communicated with neighbors via email through Cubs Community Connection.
• Reached more than 8,000 people who have signed up for regular updates.
• In 2012, 717 new subscribers registered for the newsletter.
• Approximately one email per month was sent to provide news and timely information about
activities at Wrigley Field, schedule changes, etc.
• Promoted notice of game time changes.
• Continued participation in community meetings and neighborhood association meetings to keep
in touch with the community, stay informed and share information. The team attended more than
75 meetings in 2012.
• Worked with members of the Wrigley Field Traffic Operations Committee before and during the
season to review performance and share notes and ideas.
• Continued neighborhood watch by Cubs crowd management personnel to observe fans postgame
and deter inappropriate behavior. Following the music performances this summer,
additional private security teams of off-duty police officers were placed at key intersections until
the early morning hours to further this effort.
• To sign up for neighborhood alerts, visit www.cubs.com/neighbors.
Additional Game Day protections
the cubs provided and funded the following in 2012:
• Portable restrooms placed in each Cubs-owned or affiliated parking lot.
• Bleacher restrooms available for one hour after games.
HOtlINE aND COmmaND CENtER
At the request of our neighbors, the Cubs funded a command center and hotline operated by the Chicago
Police Department to address calls from neighborhood residents during Cubs home games. This
command center is staffed by Chicago Police and used for roll call for both the CPD detail and the TMA
units. The hotline is operated by Chicago Police Department personnel.
Game day hotline: 866-4-cpD-toW on game days before,
during and after the game.
To contact the Cubs about community concerns at other
times: 773-404-4175.
For emergencies: Always dial 9-1-1.
7

2012
muSIC
protection report
roger Waters, Brad paisley and Bruce Springsteen Musical performances
On June 8 and 9, Roger Waters and Brad Paisley delivered two exciting nights of music and
entertainment in Lakeview. In September, Wrigley Field welcomed Bruce Springsteen and
E Street Band for two sold out performances. As a special offer to Lakeview residents, the
Cubs offered an advance online pre-sale opportunity through the Cubs Community Connection
Newsletter. Thousands took advantage of the pre-sale opportunity, while several hundred
people opted to enjoy the sounds from Waveland and Sheffield Avenues outside the ballpark.
The four successful performances generated $24 million in economic impact and $2.5 million in
estimated tax revenues to the City, County and State, including $1.6 million in taxes for the City of
Chicago alone. The enormous economic impact also helped neighborhood bars and restaurants,
Chicago-area hotels, rooftop businesses, neighborhood parking lots and residential garages.
The Cubs stepped up their neighborhood protections in the community during the shows. The
Cubs neighborhood hospitality team remained on the streets around the park to provide a visible
deterrent to loud noise and disruptive behavior following each show. The Cubs also provided
additional portable toilets in alleys for exiting concert-goers. The team’s collaboration with the
Chicago Police Department, the Office of Emergency Management and Communications and
the Traffic Management Authority to alert residents and concert-goers on traffic advisories
and parking restrictions all helped ensure a well-managed crowd and event. The Cubs Hotline
remained open and active before and after the performances to address calls from neighborhood
residents. As a result, there were few complaints, mostly related to the need for towing of
illegally parked cars.
Wrigley Field has hosted 15 successful concerts since 2005. Each concert has been a great
experience for music lovers, Lakeview residents, Chicago and the local economy. We are
encouraged by the favorable responses we received in 2012 and hope to continue the tradition of
attracting great events to keep Wrigley Field a thriving contributor to the excitement and quality
of the Lakeview community and the City of Chicago.
BlOCk PaRtIES
Between June and August, the Chicago Cubs held block parties during games against the Detroit
Tigers and St. Louis Cardinals, in an effort to improve the gameday fan experience and offer
another exciting activity for the Lakeview neighborhood. The block parties were free and open
to the public. The events included food, drinks, family-friendly games and live music before and
after Cubs games.
8

2012
protection report
COmmuNIty affaIRS
In 2012, the Cubs Community Affairs team participated in more than 75 meetings of community
organizations and served on the boards of directors of neighborhood associations, chambers
of commerce and non-profit groups. Chicago Cubs Charities and the McCormick Foundation,
through its fund Cubs Care, together granted a combined $2.3 million to Chicago and other nonprofit
organizations in 2012.
Chicago Cubs Charities fundraising events and donations raised a net $2.3 million in 2012.
Following are some of the highlights of our charitable donations:
• The sixth annual Race to Wrigley 5K hosted more than 7,000 runners and raised more
than $200,000 for Chicago Cubs Charities and Lurie Children’s Hospital.
• Last January, the Cubs Caravan made its annual trek with Chicago Cubs players,
coaches and front office personnel visiting seven schools, two hospitals, a police
station, a library, the USO of Illinois at the Great Lakes Naval Academy and a luncheon
benefiting Chicago Cubs Charities.
• The annual Cubs Bricks and Ivy Ball, which brings together Cubs owners, players,
coaches, wives and front office executives and staff for an impressive show of
organizational support benefiting Chicago Cubs Charities, raised more than $1 million.
• In May 2012, the Cubs were the presenting sponsor of HUG Chicago, a volunteer
beautification program created by Choose Chicago and Chicago’s hospitality and civic
organizations. The program was developed to beautify and protect Chicago’s structural
assets visible and accessed by tourists. As part of the program, nearly 50 members of
the Cubs front office cleaned and painted a pedestrian underpass in Lakeview.
• In August, nearly 400 bicycle enthusiasts participated in the Wrigley Field Road Tour
benefitting Chicago Cubs Charities and World Bicycle Relief. The annual 100-mile trek,
which begins and ends at Wrigley Field, raised nearly a half million dollars while helping
boost awareness for health and fitness, a core mission of Chicago Cubs Charities.
• The Cubs’ wives 10th annual Food Drive to benefit the Lakeview Pantry brought in 15,000
pounds of food. The food drive helps the Lakeview Pantry supply food to those in need
and is the Pantry’s largest food drive each year.
• In support of education, the Cubs were the presenting sponsor of the 15th Annual
Chicago Football Classic at Soldier Field in September. The annual gridiron game,
which features two Historically Black Colleges and Universities, raises money for
college scholarships.
• At the conclusion of the season, the Cubs’ 12th Annual Wrigleyville Neighbors Day
welcomed more than 1,600 residents to the Friendly Confines for free food and
refreshments and a chance to play catch on the field. The team also hosted the families
of the 19th Police District and firefighters from Engine Co. 78.
• The Cubs participated in the 2012 Pride Parade and appeared at Chicago’s Bud Billiken
Parade and several Lakeview neighborhood festivals and events.
Throughout the year, Chicago Cubs players and coaches were active in the community, visiting
hospitals, schools and taking part in on-field clinics for charitable organizations.
The Cubs’ charitable efforts also extended to inner-city youth with a generous contribution to a
new ball field in Harrison Park located in the Pilsen community; to seniors and homeless youth
by providing meals during the holidays; and to support player charities, including the Dempster
Family Foundation, Wood Family Foundation, Rizzo Family Foundation and Theo Epstein’s
Foundation to be Named Later.
9

2012
protection report
CuBfuND RECOmmENDatIONS
CubFund is a $1 million commitment made by the Cubs to fund unanticipated needs in the
community over a ten-year period. The Cubs contributed more than $143,000 to CubFund for
2012 and the fund maintains an available, unspent balance in excess of $1.1 million. CubFund is
available to be used in furtherance of neighborhood protection and improvement for matters
related to Cubs baseball games and other events at Wrigley Field. It is intended to fund
unanticipated expenses related to the impact of Cubs baseball games on the area surrounding
Wrigley Field.
CubFund may be used within the area bounded by the North Branch of the Chicago River,
Diversey Parkway, Lake Michigan, Buena Avenue, Clark Street from Buena Avenue to Montrose
Avenue and adjacent blocks, and at or around any remote parking lots. Uses are determined by
the aldermen of wards neighboring Wrigley Field after input from the Cubs, the City of Chicago
and the community.
We hope you enjoyed reading about the Cubs Neighborhood Protection and Improvement
program and its role in being a good neighbor and steward in the community. These efforts
remain an important part of the ongoing partnership between the Cubs and our neighbors and
will continue into 2013.
thank you for your help making these efforts possible. We look forward to seeing you
in and around the community in the year ahead.
10