Representing Georgian Court University

When design or budget limits color use, the following
alternate color treatments for the logo are available:
• All Black: Uses black ink only and is appropriate
for use on white or light-colored backgrounds
such as fax coversheets, memos, forms, and
items to be photocopied.
• All PMS2738 (blue): Uses PMS2738 ink only and
is appropriate for one- or two-color pieces that
use only our primary PMS colors.
• All White: Appropriate for use on black or darkcolored
backgrounds
• Reverse (Figure C): When printing in full color
the Reverse Logo is appropriate on a solid, dark
background.
Other colors, including all PMS1245 (gold) or any
combination of blue and gold other than those
outlined here, are not permitted. Logo files may be
downloaded at www.georgian.edu/marketing.
Logo Placement and Sizing
To support an easily recognizable visual identity
system, the logo should be placed consistently on
a page. Generally, the logo should be placed in
the top left corner of a page or top center, a
minimum of 0.25” from the top and left margins.
Depending on your needs, the logo may also be
placed at the bottom right, bottom center, or
bottom left of a page, a minimum of 0.25” from the
bottom and left or right margins (Figure D).
In addition to ensuring that the logo is a minimum
of 0.25” from page margins, a clear zone of at
least 0.25” on all sides is also required to prevent
visual confusion (Figure E).
To further ensure legibility, the standard logo has a
minimum display size of 0.75” high by 3.125” wide.
When placing and sizing the logo, it is extremely
important NOT TO STRETCH OR COMPRESS THE
PROPORTIONS. Typically, this can be prevented by
simply holding the shift key down and using only
the corner handles (diagonally) to size (Figure F).
Do not copy the logo off the Web site for use on a
printed piece; both the color and resolution will be
off as the standards for screen display are different
from those for printing.
B. GCU Primary Colors
PMS2738 PMS1245
C. Reverse Logo
D. Logo Placement
0.25”
0.25”
Top left
E. Logo Clear Zone
0.25”
0.25” 0.25”
0.25”
1:2 | Branding & Visual Identity