Final Program - Canadian Public Health Association

11:00 – 12:30 Salon 12 (Meeting Level)
WORKSHOP
Media Matters: Increasing Your Advocacy Effectiveness
The workshop will feature a highly interactive format including visually supported presentation of information, case studies,
group brainstorming, short written exercises and sharing with a partner. Hand-outs will provide relevant knowledge and
leave space for notes. Participants will have the opportunity to apply the delivered insights and strategies to concrete
scenarios relating to their particular areas of interest. They will be pointed to additional resources available on-line.
Learning Objectives:
* Build relationships with reporters, editors and producers;
* Position themselves as valuable sources of relevant public health expertise;
* Identify opportunities to provide context and analysis to media stories;
* Adapt their expert knowledge to media-friendly information formats;
* Challenge dominant and simplistic analyses of public health issues;
* Support the media in providing more complex and nuanced coverage.
Speaker:
* Shari Graydon, Catalyst, Informed Opinions
Tuesday
11:00 – 12:30 Salon 9 (Meeting Level)
WORKSHOP
Navigating the Interface Between Social and Environmental Determinants of Health Through Ecosystem
Approaches to Health
Ecosystem approaches to health (also known as ecohealth) are characterized by systemic, participatory approaches to
understanding and promoting human health and well-being, in the context of complex social and ecological interactions.
Mounting evidence of the effectiveness of these approaches in addressing complex public health challenges like emerging
infectious diseases, food and water security and the effects of climate change, contributed to the recognition of ecohealth as a
Milestone in Population and Public Health Research in 2010. Ecohealth creates a space to link health, ecosystems and equity and
encourages collaboration across disciplinary, sectoral, institutional and cultural boundaries. This interactive workshop will provide
participants with practical, action-oriented information to deepen their understanding of ecohealth concepts and help identify
public health action strategies that encompass transdisciplinarity, gender and social equity, and environmental sustainability.
Participants will learn of innovations and examples from across Canada to inform their future work and collaborations.
Learning Objectives:
* Identify complex linkages between health, environment and society and emphasize interactions between social
equity and ecosystem sustainability;
* Articulate or identify opportunities and tools to improve their own competencies and the capacity of the public
health workforce to explicitly link social and environmental determinants of health;
* Draw on examples of projects that link social and environmental determinants of health to describe how such
innovations can be applied to their own public health research, education or practice;
* Enhance their understanding of options for partnerships and collaborations that facilitate the converging objectives
of public health, social and gender equity and ecosystem sustainability.
Speakers:
* Bonnie Hamilton Bogart, Senior Consultant, Results Planning Ltd.
* Ronald Chapman, Chief Medical Health Officer, Northern Health Authority, BC
* Dean Middleton, Senior Public Health Epidemiologist, Public Health Ontario
* Karen Morrison, Assistant Professor, University of Guelph, and Canadian Community of Practice in Ecosystem
Approaches to Health (CoPEH-Canada)
* Margot Parkes, Canada Research Chair in Health, Ecosystems & Society, University of Northern British Columbia, and
Canadian Community of Practice in Ecosystem Approaches to Health (CoPEH-Canada)
* Robert Woollard, Professor, University of British Columbia, and Canadian Community of Practice in Ecosystem
Approaches to Health (CoPEH-Canada)
FINAL PROGRAM CPHA 2012 ANNUAL CONFERENCE 13