Download - Harris Interactive
Download - Harris Interactive
Download - Harris Interactive
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Press Contact:<br />
Corporate Communications<br />
<strong>Harris</strong> <strong>Interactive</strong><br />
212-539-9600<br />
press@harrisinteractive.com<br />
Economic Attitudes Down From Last Month<br />
Just one-third of Americans believe country is going in right direction<br />
NEW YORK, N.Y. – March 27, 2013 – Almost one month into sequester and the stock market continues to hit<br />
new highs. Does this mean the American public hears the stories about cancelled White House tours and<br />
shuttered air traffic control towers and doesn’t believe anything worse will be coming? In looking at overall<br />
attitudes on some general economic indicators, U.S. adults do seem a little more negative when compared to<br />
last month. And, in looking at how the country overall is going, just one-third (34%) say the country is going in<br />
the right direction, while two-thirds (66%) believe it is heading off on the wrong track.<br />
Looking ahead, three in ten Americans (30%) expect the economy to be better in the coming year, 37% expect it<br />
to stay the same and one-third (33%) expect it to get worse. Last month, 32% said the economy would be better,<br />
40% said it would stay the same and 28% said it would get worse.<br />
These are some of the results of The <strong>Harris</strong> Poll of 2,276 adults surveyed online between March 13 and 18, 2013<br />
by <strong>Harris</strong> <strong>Interactive</strong>.<br />
Looking at household financial conditions, while about half of Americans (49%) say their financial conditions will<br />
stay the same over the next six months, one in five (21%) say it will get better and three in ten (30%) believe it<br />
will get worse. In February, just about one-quarter each thought their household’s financial condition would get<br />
better (23%) and get worse (27%); half (50%) believed it would remain the same.<br />
Politics and the Economy<br />
Looking at President Obama and his overall handling of the economy, one-third of U.S. adults (33%) give him<br />
positive ratings while 67% give him negative ratings. Last month, 36% gave the President positive ratings on his<br />
handling of the economy while 64% gave him negative ratings. Looking at this by political party, it’s not<br />
surprising that over nine in ten Republicans (93%) give President Obama negative marks on his handling of the<br />
economy, but so do seven in ten Independents (71%) and over one-third of Democrats (36%).<br />
Most Important Issue<br />
As the economy continues to sputter along, it’s not surprising that economic concerns are four of the top five<br />
issues that Americans identify as the two most important items for the government to address, and part of the<br />
fifth as well. Over one-quarter of U.S. adults believe the general economy should be addressed (27%) and<br />
employment and the job issue (26%). Just under one-quarter (23%) identify healthcare (not Medicare), while<br />
one in five (20%) specify the budget and spending issues and 16% point to the national debt.<br />
So What?<br />
Yes, the stock market is at all time highs and the housing market, at least in many parts of the country, is picking<br />
up steam. But, Americans still seem to have a great deal of uncertainty about the overall economic conditions of<br />
the country. Perhaps if they see the rally has legs this time, the sense of unease will abate and Americans will<br />
©2013 <strong>Harris</strong> <strong>Interactive</strong> All rights reserved.
egin spending and not worrying as much with regard to the economy. But looking at these numbers, that<br />
seems to be a ways off at this point, and Americans’ sense of uncertainty is still there.<br />
TABLE 1<br />
PRESIDENT OBAMA'S JOB RATING ON THE ECONOMY - TREND<br />
"Now, turning to something different, how would you rate the overall job that President Barack Obama is doing on the<br />
economy?”<br />
Base: All adults<br />
2009 2010<br />
March April May June Aug Sept Nov Dec Jan Mar Apr May<br />
% % % % % % % % % % % %<br />
POSITIVE (NET) 47 49 46 43 39 40 34 36 31 32 33 36<br />
Excellent 13 13 10 3 9 7 6 6 5 5 6 6<br />
Pretty good 34 36 36 34 31 33 27 30 25 27 27 30<br />
NEGATIVE (NET) 53 51 54 57 61 60 66 64 69 68 67 64<br />
Only fair 30 27 30 27 25 27 30 30 31 30 31 29<br />
Poor 23 24 24 30 36 33 37 34 39 37 36 34<br />
2010 2011<br />
June Aug Sept Oct Nov Dec Jan Feb* Mar May June July<br />
% % % % % % % % % % % %<br />
POSITIVE (NET) 32 32 29 27 31 30 33 33 33 32 27 26<br />
Excellent 5 6 5 5 5 5 7 9 5 7 5 3<br />
Pretty good 27 26 24 22 26 25 26 24 28 26 22 23<br />
NEGATIVE (NET) 68 68 71 73 69 70 67 62 67 68 73 74<br />
Only fair 32 29 31 33 30 34 30 22 29 28 30 33<br />
Poor 37 39 40 39 39 36 37 39 38 40 43 41<br />
2011 2012 2013<br />
Sept. Oct. Nov. Dec. Jan. Feb. March Feb March<br />
% % % % % % % % %<br />
POSITIVE (NET) 21 23 22 25 25 32 32 36 33<br />
Excellent 2 3 3 4 2 3 5 4 6<br />
Pretty good 18 20 20 22 22 29 27 32 27<br />
NEGATIVE (NET) 79 77 78 75 75 68 68 64 67<br />
Only fair 33 36 32 34 34 30 29 26 26<br />
Poor 46 41 46 41 41 38 39 38 41<br />
Note: Percentages may not add up exactly to 100% due to rounding; *In February 2012 “Not at all sure” was offered as a<br />
response choice and 4% responded in that way.<br />
2
TABLE 2<br />
PRESIDENT OBAMA'S JOB RATING ON THE ECONOMY – BY POLITICAL PARTY<br />
"Now, turning to something different, how would you rate the overall job that President Barack Obama is doing on the<br />
economy?”<br />
Base: All adults<br />
Total<br />
Political Party<br />
Philosophy<br />
Rep. Dem. Ind. Cons. Mod. Lib.<br />
% % % % % % %<br />
POSITIVE (NET) 33 7 64 29 10 33 63<br />
Excellent 6 * 14 3 2 4 17<br />
Pretty good 27 7 50 26 8 29 47<br />
NEGATIVE (NET) 67 93 36 71 90 67 37<br />
Only fair 26 21 27 28 17 32 26<br />
Poor 41 72 9 43 73 35 11<br />
Note: Percentages may not add up exactly to 100% due to rounding.<br />
Base: All adults<br />
TABLE 3<br />
EXPECTATIONS FOR THE ECONOMY IN THE COMING YEAR - TREND<br />
"In the coming year, do you expect the economy to…?”<br />
2009 2010<br />
April May Aug Sept Oct May June Aug Sept Oct Nov Dec<br />
% % % % % % % % % % % %<br />
Improve 39 38 46 40 34 38 30 29 28 30 34 29<br />
Stay the same 35 35 32 36 37 34 42 39 40 40 41 45<br />
Get worse 26 27 22 24 29 28 28 32 32 30 25 26<br />
2011 2012 2013<br />
Feb June July Sept. Oct. Dec. Feb. Feb. March<br />
% % % % % % % % %<br />
Improve 34 26 23 21 20 23 36 32 30<br />
Stay the same 42 41 41 45 46 47 40 40 37<br />
Get worse 25 33 37 34 34 29 24 28 33<br />
Note: Percentages may not add up exactly to 100% due to rounding<br />
3
TABLE 4<br />
EXPECTATIONS FOR HOUSEHOLD FINANCIAL CONDITION IN NEXT SIX MONTHS<br />
“Thinking about your household’s financial condition, do you expect it to be better or worse in the next 6 months?”<br />
Base: All adults<br />
2013<br />
Feb.<br />
March<br />
% %<br />
BETTER (NET) 23 21<br />
Much better 3 3<br />
Somewhat better 20 17<br />
Will remain the same 50 49<br />
WORSE (NET) 27 30<br />
Somewhat worse 20 21<br />
Much worse 7 9<br />
Note: Percentages may not add to 100% due to rounding;<br />
4
TABLE 5<br />
RIGHT DIRECTION OR WRONG TRACK<br />
"Generally speaking, would you say things in the country are going in the right direction or have they pretty seriously gotten<br />
off on the wrong track?"<br />
Base: All adults<br />
TREND<br />
Right Direction Wrong Track<br />
% %<br />
2013 March 34 66<br />
2012 March 34 66<br />
January 27 73<br />
2011 August 16 84<br />
May 39 61<br />
2010 December 29 71<br />
April 39 61<br />
2009 August 46 54<br />
January 19 72<br />
2008 October 11 83<br />
February 23 69<br />
2007 December 18 74<br />
February 29 62<br />
2006 May 24 69<br />
February 32 59<br />
2005 November 27 68<br />
January 46 48<br />
2004 September 38 57<br />
June 35 59<br />
2003 December 35 57<br />
June 44 51<br />
2002 December 36 57<br />
June 46 48<br />
2001 December 65 32<br />
June 43 52<br />
2000 October 50 41<br />
June 40 51<br />
1999 June 37 55<br />
March 47 45<br />
1998 December 43 51<br />
June 48 44<br />
1997 December 39 56<br />
April 36 55<br />
1996 December 38 50<br />
June 29 64<br />
1995 December 26 62<br />
June 24 65<br />
1994 December 29 63<br />
June 28 65<br />
1993 June 21 70<br />
March 39 50<br />
1992 June 12 81<br />
January 20 75<br />
1991 December 17 75<br />
January 58 32<br />
5
Base: All adults<br />
TABLE 7<br />
MOST IMPORTANT ISSUE<br />
"What do you think are the two most important issues for the government to address?"<br />
Spontaneous, unprompted replies<br />
‘97 ‘98 ‘99 ‘00 ‘01 ‘02 ‘03 ‘04 ‘05 ‘06 07 08 09 10 ‘11 12 12 13<br />
May Jan Feb Aug Dec Dec June Oct Aug June Oct Oct Mar Jan May Jan Mar Mar<br />
% % % % % % % % % % % % % % % % % %<br />
The economy (non-specific) 8 9 7 5 32 34 25 28 19 14 13 64 50 32 29 31 30 27<br />
Employment/jobs 5 3 4 4 7 8 8 10 3 7 5 5 21 31 33 42 36 26<br />
Healthcare (not Medicare) 10 11 12 15 5 10 14 18 11 12 25 22 25 45 18 21 21 23<br />
Budget/Government spending X X X X X X X X X 5 6 2 6 7 9 9 7 20<br />
Budget deficit/National debt X X X X X X X X X X X X 3 X 17 12 11 16<br />
Immigration 2 1 * 1 1 1 2 2 3 20 12 3 4 5 10 6 5 9<br />
Taxes 14 16 12 13 6 5 11 8 5 4 3 6 4 4 4 10 7 9<br />
Education 15 14 21 25 12 11 13 7 8 7 6 6 5 5 7 8 7 6<br />
Gun laws/control X X X X X X X X X X X X X X X X X 4<br />
Wars/Armed conflicts X X X X X X X X X X X X X X 6 2 4 3<br />
Social security 6 6 24 16 3 2 4 4 10 5 3 3 1 1 3 3 3 3<br />
Environment 3 2 3 3 1 3 2 1 3 3 3 2 3 3 2 3 2 3<br />
(Programs for) the poor/ poverty 3 2 2 3 1 2 3 * 4 4 4 * 1 2 2 2 1 2<br />
Crime/violence 19 13 8 10 1 2 3 1 3 2 2 1 * 1 1 X 1 2<br />
Foreign policy (non-specific) 3 5 4 3 2 4 2 3 2 2 4 2 3 2 1 3 2 2<br />
Bipartisanship X X X X X X X X X X X X X X 1 1 1 2<br />
Gas and oil prices X X X X X X 1 1 10 8 2 1 1 * 12 2 12 2<br />
National security X X 2 2 6 3 6 5 2 2 2 5 2 4 1 2 1 2<br />
Business accountability/bailouts X X X X X X X X X X X X X X * 1 * 2<br />
Energy X X X X X X 1 1 4 4 1 4 3 1 2 1 3 1<br />
Downsizing government X X X 1 * X X 1 * 1 1 * 1 2 1 4 2 1<br />
Human/civil/women's rights 2 1 * 1 1 1 * 1 1 1 2 * * 1 1 2 2 1<br />
Military/defense 2 2 2 4 4 1 5 3 1 4 2 2 2 1 1 2 2 1<br />
Terrorism X X X X 22 17 11 7 7 4 4 3 4 6 4 2 1 1<br />
Ethics in government * * * * 1 1 1 1 1 1 1 1 1 1 * 1 1 1<br />
Sequester X X X X X X X X X X X X X X X X X 1<br />
Medicare 4 5 5 6 1 1 4 3 2 1 3 2 * * 2 1 1 1<br />
Welfare 14 8 4 2 1 1 3 * 3 1 2 * * * * 1 1 1<br />
Same sex rights X X X X X X X 1 1 2 * * 1 1 * * 1 1<br />
Income gap/Wealth<br />
distribution/Middle class<br />
X X X X X X X X X X X X X X 1 X * 1<br />
Abortion 2 2 2 6 1 1 1 4 2 1 2 1 1 1 * 1 * 1<br />
Obama/president X X X X X X X X X X 1 * * 1 1 1 1 1<br />
Infrastructure X X X X X X X X X X X X X X 1 * * 1<br />
Housing X X X X X 1 1 * * 1 2 2 6 1 1 2 2 1<br />
Dependency on foreign oil X X X X X X X X X X X X X X X X 2 *<br />
Homeland/domestic<br />
security/public safety<br />
X X X X 8 9 3 6 2 2 2 1 2 1 1 1 1 X<br />
Inflation X X X X X X X X 1 2 3 * 1 * 1 1 1 *<br />
Afghanistan X X X X X X X X X X X X X X * * 1 *<br />
Religion (decline of) * 1 * 1 2 1 1 1 * 1 1 * * * * * 1 *<br />
Homelessness 4 4 3 3 2 2 1 * 1 1 3 * * 1 * 1 * *<br />
Iraq * * 1 X X 11 3 9 6 8 14 7 2 2 * * * *<br />
Programs for the elderly (not<br />
Medicare/Social Security)<br />
1 1 1 2 1 1 3 * * * 1 1 * * * * * *<br />
(The) war X X X X 12 18 8 35 41 27 24 14 9 2 * * X *<br />
Overspending/wasting money X X X X X X X X X X X X X X 2 X X X<br />
Other 8 19 2 19 3 8 8 8 1 6 5 15 5 1 3 7 8 8<br />
Not sure/refused/no issue 9 12 16 18 11 10 12 9 8 6 8 4 4 2 4 3 2 2<br />
* = Less than 0.5%, X = Not mentioned as specific issue<br />
Note: Prior to March, 2009, this question was asked via telephone<br />
6
To see other recent <strong>Harris</strong> Polls, or to search through over 40 years of topics in the <strong>Harris</strong> Vault TM , please visit<br />
the <strong>Harris</strong> Poll News Room.<br />
Methodology<br />
This <strong>Harris</strong> Poll was conducted online within the United States between March 13 and 18, 2013 among 2,276<br />
adults (aged 18 and over). Figures for age, sex, race/ethnicity, education, region and household income were<br />
weighted where necessary to bring them into line with their actual proportions in the population. Propensity<br />
score weighting was also used to adjust for respondents’ propensity to be online.<br />
All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of<br />
error which are most often not possible to quantify or estimate, including sampling error, coverage error, error<br />
associated with nonresponse, error associated with question wording and response options, and post-survey<br />
weighting and adjustments. Therefore, <strong>Harris</strong> <strong>Interactive</strong> avoids the words “margin of error” as they are<br />
misleading. All that can be calculated are different possible sampling errors with different probabilities for pure,<br />
unweighted, random samples with 100% response rates. These are only theoretical because no published polls<br />
come close to this ideal.<br />
Respondents for this survey were selected from among those who have agreed to participate in <strong>Harris</strong><br />
<strong>Interactive</strong> surveys. The data have been weighted to reflect the composition of the adult population. Because<br />
the sample is based on those who agreed to participate in the <strong>Harris</strong> <strong>Interactive</strong> panel, no estimates of<br />
theoretical sampling error can be calculated.<br />
These statements conform to the principles of disclosure of the National Council on Public Polls.<br />
The results of this <strong>Harris</strong> Poll may not be used in advertising, marketing or promotion without the prior written<br />
permission of <strong>Harris</strong> <strong>Interactive</strong>.<br />
J42775<br />
Q1205, 1208, 705, 713, 715<br />
The <strong>Harris</strong> Poll ® #16, March 27, 2013<br />
By Regina A. Corso, SVP, <strong>Harris</strong> Poll and Public Relations, <strong>Harris</strong> <strong>Interactive</strong><br />
About <strong>Harris</strong> <strong>Interactive</strong><br />
<strong>Harris</strong> <strong>Interactive</strong> is one of the world's leading market research firms, leveraging research, technology, and<br />
business acumen to transform relevant insight into actionable foresight. Known widely for the <strong>Harris</strong> Poll® and<br />
for pioneering innovative research methodologies, <strong>Harris</strong> offers proprietary solutions in the areas of market and<br />
customer insight, corporate brand and reputation strategy, and marketing, advertising, public relations and<br />
communications research. <strong>Harris</strong> possesses expertise in a wide range of industries including health care,<br />
technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant,<br />
and consumer package goods. Additionally, <strong>Harris</strong> has a portfolio of multi-client offerings that complement our<br />
custom solutions while maximizing our client's research investment. Serving clients in more than 196 countries<br />
and territories through our North American and European offices, <strong>Harris</strong> specializes in delivering research<br />
solutions that help us - and our clients—stay ahead of what's next. For more information, please visit<br />
www.harrisinteractive.com.<br />
7