Personalised Medicine: The Way of the Future?
Personalised Medicine: The Way of the Future?
Personalised Medicine: The Way of the Future?
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3. If evidence for PM is uneven, why<br />
are such large claims being made?<br />
• In our society, where individualism and<br />
choice are highly valued, ‘personalised’ is<br />
automatically assumed to be good<br />
• Perhaps <strong>the</strong> favourable term is being used to<br />
prejudge <strong>the</strong> debate about whe<strong>the</strong>r we<br />
should put our available resources into Me or<br />
We <strong>Medicine</strong>?<br />
• Except perhaps in pharmacogenetics, science<br />
alone doesn’t explain rise <strong>of</strong> Me <strong>Medicine</strong>
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