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Heritage News Winter 2011 - Heritage Mississauga

Heritage News Winter 2011 - Heritage Mississauga

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How <strong>Mississauga</strong> Got Its Name<br />

Part 5 of 8: The Runaway Favourite<br />

By Richard Collins<br />

From early on in the race for a new<br />

n a m e f o r o u r n e w t o w n ,<br />

“<strong>Mississauga</strong>” remained consistently<br />

the front runner. In the final count of<br />

public submissions sent to Toronto<br />

T o w n s h i p c o u n c i l ' s n a m i n g<br />

committee, “<strong>Mississauga</strong>” tallied 513<br />

votes – nearly five times as may votes<br />

as second-place “Cooksville”.<br />

W h a t ' s s u r p r i s i n g i s w h y Richard Collins, HM<br />

“<strong>Mississauga</strong>” was so far ahead of its<br />

contenders with the general public,<br />

especially when people of Ojibway heritage accounted for<br />

less than one percent of the township's population and even<br />

Kenneth Armstrong – who hailed the name so proudly –<br />

clearly lacked any real understanding of the <strong>Mississauga</strong><br />

culture. His newspaper's logo featured a profile of a man<br />

with a multi-feathered headdress and wearing “war paint”.<br />

These are symbols of the aboriginal nations of southwestern<br />

U.S.A.<br />

Such was the misunderstanding that prevailed in the 1960s<br />

within the predominantly white population of Toronto<br />

Township in regard to “the Indians”. Yet the people of<br />

Toronto Township strongly favoured naming their new<br />

town in honour of this aboriginal culture, without fully<br />

understanding just how rich their culture is.<br />

I have one possible explanation. “<strong>Mississauga</strong>” appears to<br />

have appealed to young Canadians and to new Canadians.<br />

The name “<strong>Mississauga</strong>” may have had a sense of antiquity<br />

to it, but it was also decidedly non-British and that fit well<br />

into the increasingly-colourful cultural quilt that Canada<br />

was becoming.<br />

A year before submissions for Toronto Township's new<br />

name was called, Canada had officially replaced its old “Red<br />

Ensign” with a new national flag that replaced the symbols<br />

of a dying empire with a distinctly Canadian symbol – the<br />

maple leaf. The name “<strong>Mississauga</strong>” fit that sense of identity<br />

renewal perfectly.<br />

“<strong>Mississauga</strong>” Before <strong>Mississauga</strong><br />

The name “<strong>Mississauga</strong>” continued to endure in this area<br />

long after the Credit <strong>Mississauga</strong>s left their reserve north of<br />

Port Credit in 1847, and these may have influenced residents<br />

when the time came to offer suggestions on a new name for<br />

their new town.<br />

The earliest placename to adopt the word “<strong>Mississauga</strong>” is<br />

the Mississaugua Golf and Country Club, in 1906. The golf<br />

course was built on the site of the Credit <strong>Mississauga</strong> reserve<br />

and it is from this historical connection that the golf course<br />

adopted the name. In its December 13, 1967 newspaper – the<br />

first edition after the election that chose the name<br />

“<strong>Mississauga</strong>” – publisher Kenneth Armstrong credited the<br />

golf course as his inspirations when he adopted the name<br />

“<strong>Mississauga</strong> <strong>News</strong>”. Armstrong observed, “<strong>Mississauga</strong><br />

would have been doomed to survive only in the pages of history<br />

texts if it hadn't been borrowed by the Mississaugua Golf and<br />

Country Club”.<br />

The 9th Toronto Light Horse Regiment began recruiting for a<br />

militia cavalry unit in 1903, but was renamed in 1907 as the<br />

9th <strong>Mississauga</strong> Horse Regiment. It's now the Governor<br />

General's Horse Guard. Their official website does not<br />

explain the reason for adopting the name “<strong>Mississauga</strong>”, but<br />

it was almost certainly derived from the aboriginal nation.<br />

Geographically the regiment was not associated with the<br />

area that would someday be called “<strong>Mississauga</strong>”. The unit's<br />

recruitment office was on Adelaide Street in Toronto,<br />

Formed in 1915, the <strong>Mississauga</strong> Lodge #524 was<br />

established long before the town ever adopted the name<br />

officially. Their website confirms that the lodge derived its<br />

name from the Credit <strong>Mississauga</strong>s whose members once<br />

attended church in the same building used by the Masons.<br />

At its website, the <strong>Mississauga</strong> Canoe Club states its name<br />

was derived from the aboriginal nation that once traveled by<br />

canoe on the same river where young athletes now train.<br />

Originally called John Holland Motors (after its owner, and<br />

future Port Credit councillor), the Studebaker car<br />

dealership's name was changed to <strong>Mississauga</strong> Motors<br />

Limited in November 1958. It is the first example of a<br />

business adopting the word “<strong>Mississauga</strong>”. I asked John<br />

about the name of his dealership. John knew of the<br />

<strong>Mississauga</strong> Indians but said he selected the name mostly<br />

because the dealership was close to the intersection of<br />

Lakeshore Road and <strong>Mississauga</strong> Road.<br />

Except for local references to residents on <strong>Mississauga</strong> Road,<br />

the first evidence I have uncovered where “<strong>Mississauga</strong>”<br />

was used as a general geographic reference prior to its<br />

becoming official in 1967, is from the June 20, 1960 edition of<br />

the Toronto Star.<br />

It pertains to a story of a proposed hotel, described initially<br />

as being “east of Oakville”. (A sign of the time, the story was<br />

about the fact that this new hotel, on Highway 122, was to<br />

have its own fallout shelter.) Since this hotel, on Royal<br />

Windsor Drive was considered to be neither Clarkson nor<br />

Oakville by the reporter but somewhere in between, the<br />

word “<strong>Mississauga</strong>” was substituted.<br />

Thomas J. Plunker may have been the inspiration for putting<br />

the name “<strong>Mississauga</strong>” back into the news at about the time<br />

the public was given the chance to suggest names. This<br />

urban planner adopted the name when he undertook his<br />

Cont’d pg. 15<br />

6 WINTER VOL. 24 / ISSUE 1 HERITAGE NEWS

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