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'In Company Second Edition Upper Intermediate ... - Hueber

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MVAB004112<br />

MVAB004098<br />

MVA004228<br />

MVA005532<br />

MLGB004087<br />

MLGB005420<br />

MLG001919<br />

Developments in advertising<br />

and marketing<br />

Legal department letters<br />

Meeting David Beckham<br />

Big decisions<br />

Legal letters<br />

Customer service<br />

Definite, indefinite and zero<br />

articles<br />

10 11 Simply the best This syllabus item provides additional material<br />

to promote discussion on the topic of brand<br />

awareness and advertising.<br />

Syllabus components Syllabus component description<br />

Video Activities E000102 Reading Part 5<br />

Teacher's Notes<br />

Topic Focus<br />

Language Focus<br />

Although the grammar focus of the resource MLGB005413<br />

'Recognition of company logos and brands' is not<br />

included in the unit, the topic povides useful reading<br />

comprehension practice on the topic of brands.<br />

Reading a lecture transcript about the methodology MLG001699<br />

and results of a piece of research into website<br />

design. Listening to three advertisements. Listening<br />

to a marketing executive and a headteacher talking<br />

about children and advertising. Listening to a<br />

business report about a Swiss watchmaker.<br />

Completing a text about digital marketing. Reading MVA006318<br />

an article about people's ability to recognize<br />

companies' logos and brands. Practising<br />

prepositions.<br />

MLA001470<br />

MLA003453<br />

MLA003343<br />

Recognition of company logos<br />

and brands<br />

Market research<br />

Interactive advertising<br />

Radio advertisements<br />

Advertising<br />

A business report<br />

11 12 E-mailing This syllabus item provides practice of the kind<br />

of language we use to write emails between<br />

colleagues. It also provides practice of future<br />

forms.<br />

Syllabus components Syllabus component description<br />

Teacher's Notes The student's book unit does not cover the MLAB005279 Write an email for me<br />

language point practised in the resource 'Email<br />

messages between colleagues'. However, this<br />

resource has been included in this syllabus item<br />

because it provides useful practice of the kind of<br />

language we use in emails. The game 'Astro<br />

Explorer' covers future tenses and other useful<br />

grammar points.<br />

Video Activities MLG005511 Email about future plans<br />

Topic Focus<br />

Language Focus<br />

Listening to a manager asking her assistant to write MLGB004089<br />

an email for her.<br />

Practising the use of future forms. Practising the MLGB004092<br />

position of 'already', 'yet' and 'just' in sentences.<br />

Practising phrases used for making requests<br />

informally, particularly when the answer is likely to<br />

be 'no'. Practising the present simple, the present<br />

continuous and 'will'. Practising a variety of future<br />

forms. Practising the future perfect and continuous,<br />

'will' and 'going to'. Practising a variety of future<br />

tenses for predictions and assumptions. Listening to<br />

a news story about future homes.<br />

MLG001203<br />

MLG003120<br />

MLG001243<br />

MLG003119<br />

MLG005477<br />

Email messages between<br />

colleagues<br />

Changing arrangements<br />

English: a global language<br />

Future tenses<br />

Future tense contrasts<br />

Science fiction?<br />

The home of the future<br />

12 13 Making an impact This syllabus item provides practice of the kind<br />

of language we use to give presentations and<br />

describe companies. It also provides practice of<br />

rhetorical questions, metaphors and inversion.<br />

Syllabus components Syllabus component description<br />

Teacher's Notes MLAB004235 Presentation about company<br />

departments<br />

Page 5 of 8

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