'In Company Second Edition Upper Intermediate ... - Hueber
'In Company Second Edition Upper Intermediate ... - Hueber
'In Company Second Edition Upper Intermediate ... - Hueber
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
MVAB004112<br />
MVAB004098<br />
MVA004228<br />
MVA005532<br />
MLGB004087<br />
MLGB005420<br />
MLG001919<br />
Developments in advertising<br />
and marketing<br />
Legal department letters<br />
Meeting David Beckham<br />
Big decisions<br />
Legal letters<br />
Customer service<br />
Definite, indefinite and zero<br />
articles<br />
10 11 Simply the best This syllabus item provides additional material<br />
to promote discussion on the topic of brand<br />
awareness and advertising.<br />
Syllabus components Syllabus component description<br />
Video Activities E000102 Reading Part 5<br />
Teacher's Notes<br />
Topic Focus<br />
Language Focus<br />
Although the grammar focus of the resource MLGB005413<br />
'Recognition of company logos and brands' is not<br />
included in the unit, the topic povides useful reading<br />
comprehension practice on the topic of brands.<br />
Reading a lecture transcript about the methodology MLG001699<br />
and results of a piece of research into website<br />
design. Listening to three advertisements. Listening<br />
to a marketing executive and a headteacher talking<br />
about children and advertising. Listening to a<br />
business report about a Swiss watchmaker.<br />
Completing a text about digital marketing. Reading MVA006318<br />
an article about people's ability to recognize<br />
companies' logos and brands. Practising<br />
prepositions.<br />
MLA001470<br />
MLA003453<br />
MLA003343<br />
Recognition of company logos<br />
and brands<br />
Market research<br />
Interactive advertising<br />
Radio advertisements<br />
Advertising<br />
A business report<br />
11 12 E-mailing This syllabus item provides practice of the kind<br />
of language we use to write emails between<br />
colleagues. It also provides practice of future<br />
forms.<br />
Syllabus components Syllabus component description<br />
Teacher's Notes The student's book unit does not cover the MLAB005279 Write an email for me<br />
language point practised in the resource 'Email<br />
messages between colleagues'. However, this<br />
resource has been included in this syllabus item<br />
because it provides useful practice of the kind of<br />
language we use in emails. The game 'Astro<br />
Explorer' covers future tenses and other useful<br />
grammar points.<br />
Video Activities MLG005511 Email about future plans<br />
Topic Focus<br />
Language Focus<br />
Listening to a manager asking her assistant to write MLGB004089<br />
an email for her.<br />
Practising the use of future forms. Practising the MLGB004092<br />
position of 'already', 'yet' and 'just' in sentences.<br />
Practising phrases used for making requests<br />
informally, particularly when the answer is likely to<br />
be 'no'. Practising the present simple, the present<br />
continuous and 'will'. Practising a variety of future<br />
forms. Practising the future perfect and continuous,<br />
'will' and 'going to'. Practising a variety of future<br />
tenses for predictions and assumptions. Listening to<br />
a news story about future homes.<br />
MLG001203<br />
MLG003120<br />
MLG001243<br />
MLG003119<br />
MLG005477<br />
Email messages between<br />
colleagues<br />
Changing arrangements<br />
English: a global language<br />
Future tenses<br />
Future tense contrasts<br />
Science fiction?<br />
The home of the future<br />
12 13 Making an impact This syllabus item provides practice of the kind<br />
of language we use to give presentations and<br />
describe companies. It also provides practice of<br />
rhetorical questions, metaphors and inversion.<br />
Syllabus components Syllabus component description<br />
Teacher's Notes MLAB004235 Presentation about company<br />
departments<br />
Page 5 of 8