Hyde New Homes Annual Review 2011-12 - Hyde Housing ...

Hyde New Homes 

Annual Review 2011-12

Foreword 

Welcome to the Hyde New Homes Annual Review which I hope you will 

find interesting. 

It’s been a year of change at The Hyde Group, but we’re now more integrated 

as a business than we’ve ever been, and our financial health is robust. 

Housing associations in England, however, face many unprecedented 

challenges. Low levels of government investment (grant) means that Hyde 

needs to develop more homes for sale, to create more surplus for investment 

into our business so we are able to continue to make a lasting difference, 

both in homes and in value added services, for our residents. 

Hyde New Homes continues to assist people get onto the housing ladder as 

interest in Shared Ownership soars. This is, for many people, the only way of 

acquiring their first home. This year it has been particularly exciting for us to 

work on regeneration sites such as Bermondsey Spa in south London, and 

Packington Square in north London, creating homes people want to live in, 

in areas of the capital that are becoming increasingly desirable.The property 

market is buoyant, with huge demand in London, in particular, as property 

values continue to grow. 

This year we celebrate our 10th anniversary and our award winning team is 

more focused than ever on delivering exceptional customer service. We’ve 

been innovative, using our expertise and reputation in the Shared Ownership 

market, to offer our sales service to other housing associations. This has 

resulted in Hyde New Homes adding fees it has earned from these activities, 

to boost Hyde’s surplus pot for the year. 

Thank you to the Hyde New Homes team and other teams within Hyde for 

their commitment to customer service. This review is a tribute to your sterling 

work delivered in a challenging economic climate. 

Debbie Small 

Director 

Hyde New Homes

Contents 

PAGE 

Introduction 4 

Marketing activities 6 

Hyde South East (London) 

Location map 10 

BASE1412 

BASELINE12 

Bolanachi13 

Davoll Court 13 

Eyot Heights 14 

Embassy Court 14 

Halligan’s Court 15 

Yates Court 15 

Boulevard Mansions 16 

Patrick Court 16 

Case Study 17 

Hyde South East (Kent) 


Hardy’s Gate 20 

Cavendish Court 20 

Case Study 21 

PAGE 

Hyde Martlet 


Central Life 24 

The Hawthorns 24 

Case Study 25 

Hyde Minster 


Claridge Park 28 

Case Study 29 

Community Businesses 


Mollison Drive 32 

Case Study 33 

Hyde Vale 


Bolanachi36 

Parker Building 38 

The Arc 40 

Hyde New Homes Annual Review 2011/12 3

Introduction 

This review has been produced to provide 

information to the Hyde Group and all 

stakeholders on the Hyde New Homes activity 

which took place during the financial year ending 

31 March 2012. 

This review contains information on Marketing 

Activity, Shared Ownership and Open Market 

Sale, Intermediate Market Rent and After 

Sales Activity. 

Transactions for 2011/12 

Shared ownership 1st tranche sales 146 

Resales 88 

Staircasings 43 

Repossessions 11 

Retirement housing for sale 12 

Mortgage rescue 15 

Lease extensions 10 

New build - Intermediate market rent 30 

Relets - Intermediate market rent 104 

Hyde Vale sales (open market) 40 

Total transactions for 2011/12 499 

After Sales 

The After Sales team provides an end to end 

marketing and sales service to assist existing 

shared owners to sell or purchase further 

shares in their home. This service provides 

flexibility and mobility for shared owners and 

also ensures Hyde maintains its affordable stock 

and financially benefits from staircasing receipts 

for future investments. The team also markets 

and sells Retirement Housing for Sale, Mortgage 

Rescue and Repossessions. 

Intermediate Market Rent 

The Rentals team manages the re-letting and 

tenancies of the Intermediate Market Rent 

properties (IMR) and also the market rent 

properties for Hyde Vale. 

The Intermediate market rent properties 

are let at 80% of open market rent to assist 

people on lower incomes and those who are 

unable to afford private market rents or access 

social housing. The team carry out marketing, 

viewings, property and void inspections. 

The team also manages anti social behaviour 

issues and deals with evictions. 

In 2011/12 the team has let 104 relets and 

30 new build properties, an annual total of 

134 lettings. 

The average void period across the 134 lettings 

was 2.8 weeks, a reduction from the previous 

year which was 3.39 weeks. 

Customer Profile 

Average Household Income: £27,800 

Average Age: 30 

Resales 

The secondary market has seen a large increase 

in the volume of enquiries, valuations, marketing 

and sales this year. Despite the continued 

challenging market conditions and the impact of 

negative equity in some areas, the team sold 

88 properties to first-time buyers assisting them 

to get that first foot on the housing ladder. 

This is an increase of 28 properties from the 

previous year. 

Feedback from our customers has told us that 

the main reason shared owners sell their home 

is that their circumstances have changed; that 

they need to move to a larger property as they 

have had children; that they have gone through 

a relationship breakdown or they are relocating 

due to a new job. 

This service is essential to give our shared 

owners the opportunity to move on and ensure 

mobility within the sector. 

Customer Profile 

Average Household Income: £21,324 

Average Household Age: 29 

Staircasing 

The team completed 43 staircasing sales this 

year. Of these, 24 households staircased to 

100% and stayed in the property, 15 households 

staircased to 100% and simultaneously sold on 

the open market and four households 

part-staircased. 

4 

Hyde New Homes Annual Review 2011/12

Out of the 43 sales the average time that buyers 

remained shared owners prior to staircasing was 

8.2 years. 

Repossessions 

During this financial year, 11 shared ownership 

properties were repossessed by the lender. 

This is an increase of one property from last 

year. The After Sales team is working with 

lenders at an early stage to ensure that as many 

options as possible are considered to avoid 

repossession. We have been successful in 

negotiating and selling properties on the verge 

of being repossessed with the lender’s consent. 

This has ensured that the property is kept within 

affordable housing. At a time that repossessions 

generally have increased, Hyde has not seen a 

significant increase due to the early intervention 

methods and specialism of the team. 

Mortgage Rescue 

Hyde is committed to supporting the 

Government’s mortgage rescue scheme. 

The scheme provides essential support to 

vulnerable homeowners struggling to maintain 

their mortgage payments and on the verge of 

repossession. Hyde purchases the property 

from vulnerable homeowners and allows them 

to remain in the property by renting it to them 

at an affordable rent. The After Sales team 

completed 15 mortgage rescue sales this year 

which has enabled 15 families to stay in their 

home, alleviating the stress of threatened 

repossession. 

Retirement Housing for Sale 

The team sold 12 Retirement Housing for Sale 

properties in London and Kent this year. 

These properties are very popular with older 

people needing a secure and supportive home in 

which to live in their later years. 

Lease Extensions 

The After Sales team administered 10 lease 

extensions enabling leaseholders to extend the 

term of their lease by an additional 90 years. 

This assisted with re-mortgaging or selling the 

property on the open market. Lenders are 

increasingly resistant to lend on properties 

with a short lease. 


Marketing activities 

Website Enquiries 

Website Statistics 

Apr 11 May 11 Jun 11 Jul 11 Aug 11 Sep 11 Oct 11 Nov 11 Dec 11 Jan 12 Feb 12 Mar 12 Accumulative 

Hyde New Homes/ Touchspace 212 248 575 841 400 267 275 390 154 279 260 308 4,229 

Rightmove 85 128 138 217 209 202 173 124 95 103 79 66 1,619 

Smart New Homes 72 55 111 128 115 129 171 131 97 70 44 32 1,155 

Hydenewhomes.co.uk - The data collection 

area of the Hyde New Homes website, which 

is known as Touchspace, shows that on average 

enquiries exceeded 350 a month. 

The largest number of enquiries were taken in 

July 2011. 

Google analytics for the Hyde New Homes 

website during 1 April 2011 to 31 March 2012: 

• 86,570 visits 

• 355,471 pages viewed 

• 2.59 minutes - average time on site 

• 64% new visits 

Rightmove.co.uk - Rightmove continues to be 

the largest provider of leads, producing a total of 

1,619 for the year. 

Smartnewhomes.com - Smart New Homes 

has continued to provide a steady number of 

enquiries for the year, totalling 1,155. 

Shared Ownership Brochures 

• Patrick Court, Webber Street, London, SE1 

• Cavendish Court, Bearsted, Maidstone 

• The Hawthorns, Chichester 

• South Shore, Victory Pier, Gillingham 

• Willows Edge, Bognor Regis 

• Repton Park, Ashford 

• Cleveland Terrace, Hadrian Street, Greenwich 

• Viaduct Lofts, Brighton 

• The Grove, Avonley Road, New Cross 

• Propeller, Purley Way, Croydon 

Hyde Vale Brochures 

• The Arc, Packington Square, Islington, N1 

• The Parker Building, Bermondsey Spa, SE16 

Retirement Scheme Brochures 

The brochures for Leasehold Schemes for the 

Elderly have been refreshed with new images 

and a re-design for the individual property 

marketing particulars. 

Resale / Rental Marketing 

A sellers pack has been designed and produced 

to assist those already in shared ownership to 

sell their properties. 

A frequently asked questions information 

leaflet has been created and distributed. Resale 

property particulars have been redesigned to 

include Energy Performance Certificates. 

Advertising - Traditional Press / 

Magazines / Radio / Outdoor 

• Metro 

• Evening Standard Homes & Property 

• South London Press 

• Chichester Observer 

• West Sussex Homefinder 

• Dartford & Bexley News Shopper 

• Lewisham & Bexley News Shopper 

• Kent Messenger 

• Home Focus 

Campaigns / Mailing 

Email campaigns via Rightmove, Smart New 

Homes and Mail Chimp have taken place 

throughout the year to all customers to promote 

launch events, open days and viewing events. 

6 


Initiatives 

At Home 

At Home, the quarterly newsletter aimed 

at giving up to date information and news 

articles specifically for shared owners has been 

published throughout the year and has promoted 

staircasing and re-sale services. 

Customer Feedback 

‘How Are We Doing?’ - customer feedback 

questionnaire is available on-line for 

customers to complete and to receive 

a £10 ‘Love2Shop’ voucher. 

Recommend a Friend 

Buyers are encouraged to spread the 

news about the Hyde New Homes shared 

ownership scheme and for every successful 

recommendation they receive £250 to 

say thank you. 

Awards Success 

Another excellent year for Awards with the 

following awards being achieved at the First Time 

Buyer Readers Awards in April 2011: 

• Winner - Best Community Integration Project 

- Hillside Hub 

• Highly Commended – Best Urban 

Regeneration Project – Bermondsey Spa 

• Highly Commended – Best Architectural 

Design – Bolanachi Building 

• Runner Up – Best Large Development - 

Bermondsey Spa 

• Runner Up - Most Imaginative 

Marketing Campaign 

The continued success of our marketing and 

award winning developments have helped 

in generating positive PR for the Group and 

assisted us in securing tenders to act as agents 

for other Housing Associations. 


Customer feedback 

In total 447 exit interviews 

were completed during this 

financial year. Customers were 

asked to comment on location, 

room layouts and design, 

specification, marketing, 

parking and finance. 

The results show the response 

as a percentage of the total 

number of submissions. 

Location 

EXCELLENT 

GOOD 

AVERAGE 

BELOW AVERAGE 

POOR 

NO RESPONSE 

0 10 20 30 40 50 60 % 

Room layout and design 

EXCELLENT 

GOOD 

AVERAGE 

BELOW AVERAGE 

POOR 

NO RESPONSE 

0 10 20 30 40 50 60 % 

Marketing 

EXCELLENT 

GOOD 

AVERAGE 

BELOW AVERAGE 

POOR 

NO RESPONSE 

0 10 20 30 40 50 60 % 

Parking 

EXCELLENT 

GOOD 

AVERAGE 

BELOW AVERAGE 

POOR 

NO RESPONSE 

0 10 20 30 40 50 60 % 

Specification 

Finance 

EXCELLENT 

GOOD 

AVERAGE 

BELOW AVERAGE 

POOR 

NO RESPONSE 

0 10 20 30 40 50 60 % 

EXCELLENT 

GOOD 

AVERAGE 

BELOW AVERAGE 

POOR 

NO RESPONSE 

0 10 20 30 40 50 60 % 

8 


How are we doing? 

A customer satisfaction 

questionnaire was made 

available online for customers 

to let us know how we are 

doing. A total of 104 customers 

completed the questionnaire 

with the following results: 

1. How would you rate our Sales service? 

EXCELLENT 

GOOD 

SATISFACTORY 

POOR 

NO RESPONSE 

0 10 20 30 40 50 60 70 % 

2. Was the viewing appointment 

convenient to you? 

YES 

NO 

NO RESPONSE 

0 20 40 60 80 100 % 

3. Do you feel that the information 

given to you at the viewing was 

helpful and informative? 

YES 

NO 

NO RESPONSE 

0 20 40 60 80 100 % 

4. How would you rate the service 

provided by the financial adviser? advisor? 

EXCELLENT 

GOOD 

SATISFACTORY 

POOR 

NO RESPONSE 

0 10 20 30 40 50 60 70 % 

5. How would you rate the service 

provided by your solicitor? 

EXCELLENT 

GOOD 

SATISFACTORY 

POOR 

NO RESPONSE 

0 10 20 30 40 50 60 70 % 

6. How would you rate how the Sales 

Adviser explained the following 

resposibilities of Shared Ownership? 

How the scheme operates 

EXCELLENT 

GOOD 

SATISFACTORY 

POOR 

NO RESPONSE 

EXCELLENT 

GOOD 

SATISFACTORY 

POOR 

NO RESPONSE 

EXCELLENT 

GOOD 

SATISFACTORY 

POOR 

NO RESPONSE 

EXCELLENT 

GOOD 

SATISFACTORY 

POOR 

NO RESPONSE 

EXCELLENT 

GOOD 

SATISFACTORY 

POOR 

NO RESPONSE 

EXCELLENT 

GOOD 

SATISFACTORY 

POOR 

NO RESPONSE 

EXCELLENT 

GOOD 

SATISFACTORY 

POOR 

NO RESPONSE 

0 10 20 30 40 50 60 70 % 

Costs involved with your purchase 

0 10 20 30 40 50 60 70 % 

The expected timescales of your purchase 

Shared Ownership Lease 

Service Charge 

Rent Payments 

Defects 

Resales 

0 10 20 30 40 50 60 70 % 

0 10 20 30 40 50 60 70 % 

0 10 20 30 40 50 60 70 % 

0 10 20 30 40 50 60 70 % 

0 10 20 30 40 50 60 70 % 

EXCELLENT 

GOOD 

SATISFACTORY 

POOR 

NO RESPONSE 

0 10 20 30 40 50 60 70 % 

7. Upon completion, please rate 

how the sales adviser explained 

the following? 

Home Owners Manual 

EXCELLENT 

GOOD 

SATISFACTORY 

POOR 

NO RESPONSE 

How to Report Defects 

EXCELLENT 

GOOD 

SATISFACTORY 

POOR 

NO RESPONSE 

EXCELLENT 

GOOD 

SATISFACTORY 

POOR 

NO RESPONSE 

EXCELLENT 

GOOD 

SATISFACTORY 

POOR 

NO RESPONSE 

EXCELLENT 

GOOD 

SATISFACTORY 

POOR 

NO RESPONSE 

EXCELLENT 

GOOD 

SATISFACTORY 

POOR 

NO RESPONSE 

0 10 20 30 40 50 60 70 % 

0 10 20 30 40 50 60 70 % 

Location of meters, boilers etc 

0 10 20 30 40 50 60 70 % 

How to work heating, hot water, etc 

0 10 20 30 40 50 60 70 % 

Importance of paying your 

service charge / rent on time 

0 10 20 30 40 50 60 70 % 

Location of parking space (if applicable)* 

0 10 20 30 40 50 60 70 % 

*The question regarding parking was not asked in 2010-11 surveys. 

Staircasing 

EXCELLENT 

GOOD 

SATISFACTORY 

POOR 

NO RESPONSE 

0 10 20 30 40 50 60 70 % 


HYDE SOUTH EAST (LONDON) 

Boulevard Mansions 

London SE1 

HERTFORDSHIRE 

Patrick Court 

London SE1 

Bolanachi Building 

Davoll Court 

Eyot Heights 

London SE16 

BASE14 

London SE14 

BASELINE 

London SE14 

GREATER 

LONDON 

Embassy Court 

Welling DA16 

SURREY 

Yates Court 

London SW9 

Halligan’s Court 

Bromley BR2 

WEST 

SUSSEX 

EAST 

SUSSEX 

10 Hyde New Homes Annual Review 2011/12


ESSEX 

Hyde South East (London) 

KENT 



BASE14 

112 Reaston Street, New Cross 

London, SE14 5AW 

LOCAL AUTHORITY 

London Borough of Lewisham 

HANDOVER DATE 

17 May 2010 

NEW BUILD HOMEBUY 

6 x 1 Bedroom apartments £170,000 - £185,000 

5 x 2 Bedroom apartments £220,000 - £230,000 

Rent policy on unsold equity 2.5% 

SCHEME STATISTICS 

Total Homes 11 

Total Homes Sold 2011/12 2 

Marketing Date 1 May 2010 

Date of Final Sale 28 Apr 2011 

Average Share Sold 42% 

(for both financial years) 

Rent2.5% 

Average Sales Period (weeks) 29 

ETHNICITY BREAKDOWN 

British (White) 50% 

Other (White) - 

Other (Asian or Asian British) 50% 

African (Black or Black British) - 

Chinese- 

Mixed Other - 

PURCHASER PROFILE 

Average Income £32,500 

Average Age 34 

Privately Renting 100% 

Living with Family/Friends - 

Social Tenants - 

Home Owner - 

BASELINE 

112 Reaston Street, New Cross, London SE14 5AW 

70 Barlborough Street, New Cross, London SE14 5EY 

Monson Road, New Cross, London SE14 5EQ 


London Borough of Lewisham 

HANDOVER DATE 

27 February 2011 


21 x 1 Bedroom apartments £162,500 – £200,000 






Marketing Date 31 Jan 2011 

Date of Final Sale 23 Feb 2012 



Rent2.25% 




Other (White) 15% 


African (Black or Black British) 23% 

Chinese5% 

Mixed Other - 





Living with Family/Friends 38% 


Home Owner - 

12 



Bolanachi 

Bolanachi Building, Spa Road / Enid Street, 

London SE16 3SG/3EX 


London Borough of Southwark 

HANDOVER DATE 

20 January 2010 







Marketing Date 8 Mar 2011 

Date of Final Sale 16 Jun 2011 



Rent2.5% 







Privately Renting - 



Home Owner - 

Davoll Court 

Marine Street, Bermondsey, 

London SE16 4RJ 



HANDOVER DATE 

31 March 2010 





Rent policy on unsold equity 2.35% 1&2 Bedroom 

apartments; 2% 3 Bedroom apartments 




Marketing Date 21 Apr 2010 




Rent2% 





Other (Asian or Asian British) - 


Chinese- 

Mixed Other - 




Chinese- 

Mixed Other - 







Home Owner - 



Eyot Heights 

Rouel Road, Bermondsey, London SE16 4BN 



HANDOVER DATE 

October 2011 






Marketing Date 29 Oct 2011 

Date of Final Sale 17 Feb 2012 



Rent2.5% 









Social Tenants 17% 

Home Owner - 

Embassy Court 

Embassy Court, Welling High Street, 

Welling, DA16 1AB 


London Borough of Bexley 

HANDOVER DATE 

27 January 2011 


7 x 1 Bedroom apartments from £140,000 - £155,000 

11 x 2 Bedroom apartments from £187,500 - £212,500 





Marketing Date 03 Dec 2010 

Date of Final Sale 30 Nov 2011 



Rent2.5% 







Chinese- 

Mixed Other 17% 




Chinese- 

Mixed Other - 







Home Owner - 

14 



Halligan’s Court 

Halligan’s Court, Cowper Lane, 

Bromley BR2 9RX 


London Borough of Bromley 

HANDOVER DATE 

21 June 2011 


2 Bedroom apartments from £210,000 - £245.000 





Marketing Date 1 Apr 2011 

Date of Final Sale 30 Nov 2011 


Rent2.5% 










Home Owner - 

Yates Court 

19 Stockwell Road, 

London SW9 9AU 


London Borough of Lambeth 

HANDOVER DATE 

January 2011 - September 2011 








Marketing Date 26 Feb 2010 

Date of Final Sale 16 Sep 2011 



Rent2.5% 







Chinese- 

Mixed Other - 




Chinese- 

Mixed Other - 







Home Owner - 



ON BEHALF OF HEXAGON HOUSING ASSOCIATION 

Boulevard Mansions 

44 - 46 Borough Road, London SE1 0AJ 



HANDOVER DATE 

11 February 2011 



1 x Bedroom apartment £410,000 





Marketing Date Feb 2011 

Date of Final Sale 2 Sep 2011 



Rent1.75% 







Chinese- 

Mixed Other 12% 




Chinese- 

Mixed Other 11% 







Home Owner - 

Patrick Court 

92 Webber Street, London SE1 0BG 



HANDOVER DATE 

July 2011 








Marketing Date Jul 2011 

Date of Final Sale 

On going 


Rent2.75% 










Home Owner - 

16 


CASE STUDY 

‘We spent years in grotty student 

accommodation and didn’t want our 

first home together to be depressing’ 

Bethan and Tom bought a two bedroom apartment at Patrick Court. 

They had been looking for somewhere to live for quite a while. They 

realised that the only properties that were within their price range 

were the ones that were in need of updating. 

‘This is estate agent speak for ‘totally 

dilapidated’, these are properties that not even a 

student would want to live in. 

‘We had both spent years in grotty student 

accommodation and didn’t want our first home 

together to be depressing. 

‘We registered on the First Steps website, after 

attending the new homes show. We looked at 

a few properties before settling on this one. We 

were attracted by the really big rooms and the 

location. We are minutes from the South Bank, 

The Tate and Borough Market. We didn’t want to 

commute into London because we are not too 

good in the morning and the thought of a twohour 

journey into work was a bit much! 

‘We are amazed at how quiet the area is, 

considering we are minutes from central London. 

‘Tom was living at home in Surrey with his 

parents and I was living in Kennington with my 

sister. We can now both walk to work which 

saves us lots of money, and we are considering 

getting rid of our car once we have finished the 

endless trips to IKEA to furnish our new home. 

‘We did look into renting in this area, and to rent 

a similar apartment would cost about £2,000 per 

month. Our mortgage, rent and service charge 

comes to just £1,200 making it much cheaper for 

us to buy! 

‘The sales process was handled by Hyde New 

Homes and Daniel was brilliant. He was very 

patient and kept us informed all the way through 

the process. 

‘We are really enjoying living here – especially 

having the extra time in bed in the mornings!’ 


HYDE SOUTH EAST (KENT) 

HERTFORDSHIRE 

DFORDSHIRE 

BUCKINGHAMSHIRE 

Hardy’s Gate 

Dartford DA1 

GREATER 

LONDON 

BERKSHIRE 

SURREY 

HAMPSHIRE 

WEST 

SUSSEX 

EAST 

SUSSEX 

18 



ESSEX 

Cavendish Way 

Bearsted ME15 

KENT 

Hyde South East (Kent) 



Hardy’s Gate 

Flats 1 – 21 Casterbridge House, 

Hardy Avenue, Dartford, Kent DA1 2FF 


Dartford Borough Council 

HANDOVER DATE 

1st Phase 3 May 2011 – 2nd phase 1st June 2011 


6 x 1 Bedroom apartments - £132,500 - £135,000 

15 x 2 Bedroom apartments - £165,000 - £172,500 





Marketing Date 2 Jun 2011 


Ongoing 


Rent2.75% 







Chinese- 

Mixed Other - 




Chinese- 

Mixed Other - 







Home Owner - 

Cavendish Court 

Cavendish Way, Bearsted ME15 8PW 


Maidstone Borough Council 

HANDOVER DATE 

19 January 2012 


2 x 1 Bedroom apartments from £130,000 







Marketing Date Aug 2011 


Ongoing 


Rent2.5% 










Home Owner - 

20 


CASE STUDY 

“One minute I was casually 

asking my Dad about whether he 

thought it was a good idea, the 

next minute I was moving in!“ 

Media executive Hannah Jones moved into Casterbridge House in 

September 2011. She went from living with her parents to owning her 

new home in Dartford in just a few weeks. 

Hannah had spent three years at university in 

Bournemouth and wasn’t really adjusting to living 

back at home again. ‘I was very lucky and got a 

job straight from university but the hours are very 

long and I was feeling guilty about disturbing my 

parents. I often didn’t get in from work until 10pm 

and then I was out of the house again by 7am. 

‘I saw an advert for this development and knew 

it would be ideal. All my family and my four best 

friends live a short distance away and Dartford 

Station is a short walk away. 

‘I rang my dad and told him about the 

development and that it was Shared Ownership. 

My dad gets the bit between his teeth and within 

a few days he had found out all about it and was 

trying to book me an appointment to view! 

‘I had a financial interview to check that I could 

afford the payments and appointed a mortgage 

adviser and a solicitor. I had to put down quite a 

large deposit, but I managed to scrape it together 

with some help from my family. 

‘The only thing that scared me was the pace that 

everything progressed at. It felt like one minute 

I was casually asking my dad about whether he 

thought it was a good idea, and the next minute 

I was moving in! 

‘I think the buying process has helped me with 

budgeting as well. I was the sort of girl who 

couldn’t account for what I’d actually bought 

in the month. Now I know where every 

penny has gone and I feel I am spending it on 

something worthwhile.’ 


HYDE MARTLET 

OXFORDSHIRE 

BERKSHIRE 

WILTSHIRE 

SURRE 

HAMPSHIRE 

WEST SUS 

DORSET 

The Hawthorns 

Chichester PO19 

22 


HYDE MARTLET 

Y 

GREATER 

LONDON 

KENT 

Hyde Martlet 

SEX 

EAST SUSSEX 

Central Life 

Brighton BN2 


HYDE MARTLET 

Central Life 

Flats 25 – 49 Ebenezer Apartments, 

24 Ivory Place, Brighton BN2 


Brighton and Hove City Council 

HANDOVER DATE 

20 August 2010 








Marketing Date Jul 2010 




Rent2.5% 










Home Owner - 

The Hawthorns 

30 – 36 Whyke Marsh, Chichester, 

West Sussex PO19 8FA 


Chichester District Council 

HANDOVER DATE 

13 January 2012 - 35 and 36 Whyke Marsh 

10 February 2012 - 30 – 34 Whyke Marsh 




2 x 2 Bedroom houses - £205,000 





Marketing Date 1 Nov 2011 


Ongoing 


Rent2.5% 







Chinese- 

Mixed Other - 




Chinese- 

Mixed Other - 







Home Owner - 

24 


CASE STUDY 

“We will never move from here as 

we love it so much! 

Even the cat has settled in nicely!” 

Michelle and Barry lived in a Housing Association rented flat in East 

Dulwich for over 20 years. They started saving towards buying a 

house, but soon realised that prices were spiralling out of their reach 

‘We asked our Housing Association if we could 

buy through shared ownership, but they weren’t 

very helpful. They kept offering us new-build flats 

which were pretty similar to what we were living 

in but three times more expensive! 

‘I saw this house on the Hyde New Homes 

website but didn’t tell Barry for two days as it 

was in Dartford! I had images of it being next to 

the tunnel or something, but nothing could be 

further from the truth. It’s on a lovely new estate, 

which is really quiet and very neighbourly. 

We put down a reservation and waited to find 

out whether we were successful.’ 

‘We had to speak to a financial adviser to check 

we could afford the mortgage and we had to fill 

out a million forms but it was well worth it! 

‘It took about three months for everything to 

come together and we moved in on Sept 30th! 

We cannot speak highly enough of the Hyde 

New Homes Resales team. They were so 

efficient and helpful. 

‘We really feel like we have won the lottery as 

this house is everything we could want! We will 

never move from here as we love it so much! 

Even the cat has settled in nicely!’ 

Michelle almost crashed the car when she got 

the call to say that she had been successful in 

her application. 


HYDE MINSTER 

LINCOLNSHIRE 

LEICESTERSHIRE 

NORTHAMPTONSHIRE 

CAMBRIDGESHIRE 

Claridge Park 

Milton Keynes MK10 

BEDFORDSHIRE 

BUCKINGHAMSHIRE 

ESSEX 

HERTFORDSHIRE 

OXFORDSHIRE 

GREATER 

LONDON 

BERKSHIRE 

26 Hyde New Homes Annual Review 2011/12 

34 Hyde New Homes | Annual Review 2010/11

HYDE MINSTER 

NORFOLK 

Hyde Minster 

SUFFOLK 


HYDE MINSTER 

Claridge Park 

Tyhurst, Middleton, 

Milton Keynes MK10 9RP 


Milton Keynes Council 

HANDOVER DATES 

Phased June 2009 - March 2011 


1 Bedroom apartments from £125,000 

2 Bedroom apartments from £147,000 

2 Bedroom houses from £170,000 






Total Homes Sold 2011-2012 6 

Marketing Date Phased from Jun 2009 

to Mar 2011 

Date of Final Sale 29 Sept 2011 


Rent2.75% 







Chinese- 

Mixed Other - 







Home Owner - 

28 


CASE STUDY 

“We did have a bit of trouble 

adjusting to having stairs after 

living in a ground floor flat. 

Angela, Jason and Gene were renting a two bedroom flat in Milton 

Keynes before they moved into their new home at Oakgrove. 

‘We had planned to move to a better area near 

to a good school, and we always wanted a 

garden. Things were a little cramped as I used 

the second bedroom in our flat as an office to 

prepare my lesson plans. Jason stored a lot of 

his gardening tools in the flat as it was more 

secure. It was the day when I came home to 

find a cement mixer in the hall that made up my 

mind that we should move! 

‘We looked around on the open market for a 

while, got rather depressed and then saw that 

houses were being built in Oakgrove through the 

Shared Ownership scheme. 

‘We applied through Catalyst Housing, 

the Housing Association responsible for 

administering applications from buyers in 

Buckinghamshire and we were given the details 

to contact Hyde New Homes. We were eligible 

to apply as we were in Housing Association 

rented accommodation and if we vacated 

we would be taking a family off the Housing 

waiting list. 

‘We had a financial interview to check that we 

could afford to have a life and pay the mortgage! 

The ironic thing is that we are only paying about 

£200 more a month for our three bedroom 

house than we were for our flat. 

‘Gene doesn’t really like change but even he said 

that he loves living in this house. I think he is 

relieved that he has his own space for toys and 

is not competing with his Daddy’s shovels. 

I work in a local school part time, and the rest 

of the time I can go for walks in the countryside 

with Gene and we can walk into Milton Keynes 

village for our shopping.’ 


COMMUNITY BUSINESSES 

HERTFORDSHIRE 

GREATER 

LONDON 

SURREY 

Mollison Drive 

Surrey SM6 

WEST 

SUSSEX 

EAST 

SUSSEX 

30 Hyde New Homes Annual Review 2011/12


ESSEX 

Community Businesses 

KENT 



Mollison Drive 

Flats 1 – 18, 40 Mollison Drive, Wallington, 

Sutton, Surrey SM6 9BY 


London Borough of Sutton 

HANDOVER DATE 

14 March 2011 








Marketing Date Jan 2011 

Date of Final Sale 14 Oct 2011 


Rent2.5% 







Chinese- 

Mixed Other - 







Home Owner - 

32 


CASE STUDY 

“I feel really settled now and I’m 

only paying what most people 

would pay to rent a studio flat in 

this area!” 

School administrator Alison, 34, moved into her two bedroom 

apartment in Deptford in March 2011. Alison had been renting since 

returning from travelling, but decided to move back in with her 

parents to save for a deposit. 

‘I wanted to find a home somewhere close 

to where I work in Bermondsey. I looked on 

the open market for a while and couldn’t find 

anything that had a roof within my price range! 

I had been looking for about two years when 

I saw this property on the Hyde New Homes 

website. I got really excited as it ticked all the 

boxes for location, and size; I was sure I would 

have to settle for a one bedroom or a studio 

apartment and was delighted I could afford a 

home with two bedrooms. 

‘Once I decided to go ahead with the purchase, 

the whole process was very speedy; the 

current owners were moving into rented 

accommodation. This just left my mortgage 

and legal work to arrange; I must admit I had 

no clue how to go about buying a property, but 

the resales team were brilliant and were always 

on hand to answer my questions. The whole 

thing took about three months from viewing to 

moving in. 

‘It is nice to have my own space! I can walk 

into Greenwich in half an hour along the river 

and I love the fact I can park my car outside the 

development, not five miles away. I work nearby 

in Bermondsey, so the commute time is really 

short. The public transport links into central 

London are also very good if I fancy a wild 

night out! 

‘The flat itself is spacious and light. I feel really 

settled now and I’m only paying what most 

people would pay to rent a studio flat in this 

area! Shared Ownership is a great way of 

allowing ordinary people to live in areas that they 

wouldn’t normally be able to afford.’ 


HYDE VALE 

The Arc 

London N1 

Bolanachi Building & 

Parker Building 

London SE16 

GREATER 

LONDON 

SURREY 

WEST 

SUSSEX 

EAST 

SUSSEX 

34 


HYDE VALE 

Hyde Vale 

KENT 


HYDE VALE 

Bolanachi 

Bolanachi Building, Spa Road / Enid Street, 

London SE16 3SG/3EX 

Named after the historic Bolanachi Chocolate and Coffee factory of 1883, this 

innovative building sits comfortably next to convenient transport links and 

Bermondsey Spa Gardens. Whilst the Bolanachi name reflects Bermondsey’s 

rich heritage, the design of the building is elegant and forward thinking. 

These one and two bedroom apartments have been built using an eclectic 

combination of materials to provide a stylish and calming refuge from the 

busy pace of London living. Striking views towards the City of London, Crystal 

Palace, Canary Wharf and the Millennium Wheel only emphasise the special 

convenience of Bolanachi’s location. 

A total of 69 one and two bedroom apartments were available for outright sale. 

36 


HYDE VALE 

fantastic deals at 

london’s best new 

aUtUMn event 

tHURsdaY 15 tH septeMbeR 

4 – 8pM 

place to live * Prices from £340,000 

Bond Street 

Baker Street Green Park Westminster Waterloo Southwark London Bridge Bermondsey Canada Water Canary Wharf 

15 mins*** 10 mins 8 mins 6 mins 4 mins 2 mins 2 mins 5 mins 

12 mins 

Actual photograph of Bolanachi Building. In line with our policy of continuous improvement we reserve the right to alter the layout, building style, landscaping and specification at any time without notice. Image for 

illustration purposes only. *Bermondsey Spa voted “London’s Best New Place to Live” in 2010 London Planning Awards and “Best New Regeneration Project” at the Evening Standard 2010 New Homes Awards. 

**Incentives will be offered as a discount on the purchase price on selected apartments. Recommended solicitor to be used. John Lewis vouchers payable on legal completion. ***Source TFL 2011. 

There’s never been a better time to move into an 

apartment at Bermondsey Spa’s Bolanachi Building. 

Those lucky enough to buy one of the final few 

properties in this award winning Central London 

scheme can enjoy incentives of up to £20,000**. 

The final release of eight 2-bedroom apartments at 

the Bolanachi Building, Bermondsey Spa, SE16 

include 3 furnished show apartments and a selection 

of incentives, such as legal fees paid, furniture 

pack, discounted parking + an additional £500 of 

John Lewis vouchers if you reserve on the day. 

Marketing Suite 

Apartment 74 

Bolanachi Building 

Spa Road 

London SE16 3SG 

020 7231 1200 

www.bermondseyspa.com 

Bolanachi 


Baker Street Bond Street Green Park 

Westminster 

Waterloo 

Southwark 

London Bridge Bermondsey Canada Water Canary Wharf North Greenwich Canning Town 

West Ham Stratford 

HYDE VALE 


Abbey Street /Jamaica Road SE16 

The Parker Building is the latest release in the 

stunning regeneration of Bermondsey Spa. 

It offers a collection of architecturally striking 

residential buildings combined with excellent 

transport links. 

The Parker Building consists of 87 one, two and 

three bedroom apartments available for open 

market sale. 

The Parker Building is just half a mile from 

London’s famous landmark Tower Bridge, making 

it ideally situated to make the most of all that the 

capital has to offer. 

Voted ‘Best New Place to Live’ in the prestigious 

Mayor of London Planning Awards in 2010, 

Bermondsey Spa is the perfect base for London 

living. 

The Parker Building - perfectly 

placed to enjoy the best of London 

* 

11 minutes from 

great riverside dining 

Brand new 1, 2 & 3 bedroom 

apartments from only £250,000 

Call now on 020 8502 5758 


LAUNCHING TODAY 

AT 12.00PM 

Perfectly placed 

to enjoy the best 

of London 

LAUNCHING 

TODAY AT 12.00PM 

The brand new Parker Building 

in central London’s award-winning 

Bermondsey Spa. 

Spacious, stylish apartments 

ideally located to make the 

most of London living. 

In line with our policy of continuous improvement we reserve the right to alter the layout, building style, landscaping and specification at any time without notice. Image for illustration purposes only. Prices correct at time of going to print, January 2012. 

*Timings are approximate; source TFL 2011 and walkit.com. 

CGI 

Riverside dining 

11 minutes * 

South Bank culture 

15 minutes * 

World class music 

15 minutes ** 

Call now to arrange your exclusive viewing 

appointment on 020 7231 1200 

Central London living 

from £285,000 

Baker Street Bond Street Green Park Westminster Waterloo Southwark 

14 mins** 11 mins 9 mins 7 mins 5 mins 4 mins 

020 7231 1200 www.bermondseyspa.com 

In line with our policy of continuous improvement we reserve the right to alter the layout, building style, landscaping and 

specification at any time without notice. Images for illustration purposes only. Computer-generated images indicative only, 

subject to planning. Prices correct at time of going to print, April 2012. Source *walkit.com / **tfl.gov.uk. 

London Bridge Bermondsey Canada Water Canary Wharf North Greenwich 

2 mins 5 mins walk to 1 min 4 mins 7 mins 

Parker Building* 

Stratford 

16 mins 

38 


Computer-generated image 

* * 

Computer-generated image 

HYDE VALE 


The Parker Building 

Perfectly placed to enjoy the best 

of London 

South Bank culture 

15 minutes 

International art 

18 minutes 

World class music 

Riverside dining 

15 minutes * 11 minutes * 

Brand new 1, 2 & 3 bedroom apartments 

from only £250,000 

Call now on 020 8502 5758 


In line with our policy of continuous improvement we reserve the right to alter the layout, building style, landscaping and specification at any time without notice. Image for illustration purposes only. 

Prices correct at time of going to print, January 2012. Timings are approximate; source TFL 2011 and walkit.com. 


HYDE VALE 

The Arc 

Packington Square, Prebend Street, 

London N1 8PT 

With new landscaped squares, leafy 

walkways and a canalside park, the 

regeneration of Packington Square is well 

underway, making the arc development 

one of London’s most appealing addresses. 

the arc, aptly named after its sweeping 

façade, encloses a central courtyard with 

street-facing shops and amenities and 

consists of 92 stylishly designed studio, 

one and two bedroom apartments. 

The UK launch took place in October 2011 

and all 92 properties were reserved off plan 

ahead of the 1st handover date of 16th 

April 2012. 

The first 12 sales completed in April with 

the remainder anticipated to complete in 

July 2012. 

LOVE LIFE IN ANGEL 

STUDIO, 1 & 2 BEDROOM 

APARTMENTS IN THE ARC 

AT PACKINGTON SQUARE 

Islington 

see things differently 

packingtonsquare.com 

020 7288 0330 

40 


HYDE VALE 

75% NOw SOLd 

LOVE LIFE IN ANGEL 

1 & 2 bedroom apartments in 

the arc, packington square 

apartments at the arc provide exceptionally stylish 

living spaces and feature a balcony or terrace. 

Prices from £299,950* 

Essex Road station 

6 minutes 

Walking times sourced 

from walkit.com 

Angel station 

9 minutes 

Old Street station 

12 minutes 

SELLING FAST! 

dON’T mISS yOuR 

chANcE TO Buy 

address: 

packington square marketing suite 

8 prebend street, islington n1 8pt 

open thursday to monday 

10am – 5pm 

To arrange your visit 

Call 020 7288 0330 or email 

jeanne.evett@chestertonhumberts.com 

see things differently 

packingtonsquare.com 

* one bedroom apartments start at £299,950. prices correct at time of going to print. 

Left: two bedroom show apartment at the arc, packington square. 

The Arc 


42 



Hyde New Homes is part of the Hyde Group 

The Hyde Group 

30 Park Street 

London SE1 9EQ 

Tel: 020 3207 2600 

www.hyde-housing.co.uk

Hyde New Homes Annual Review 2011-12 - Hyde Housing ...

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