Advances in Online Shopping Interfaces - RePub - Erasmus ...
Advances in Online Shopping Interfaces - RePub - Erasmus ...
Advances in Online Shopping Interfaces - RePub - Erasmus ...
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5.6 Conclusions 107<br />
data. In an experiment, we showed that LCR-RS performs better <strong>in</strong> recommend<strong>in</strong>g relatively<br />
new items than collaborative filter<strong>in</strong>g methods.<br />
We see some directions to future research based on the experiments with the pLSA-CF algorithm.<br />
We experienced that LCR-RS benefits from a good <strong>in</strong>itialization. Therefore, we th<strong>in</strong>k<br />
performance of LCR-RS may be improved by a better <strong>in</strong>itialization strategy, such as, <strong>in</strong>itialization<br />
us<strong>in</strong>g pLSA-CF. Also, we expect that explanations of the LCR-RS might be improved us<strong>in</strong>g<br />
feature extraction or selection methods exclud<strong>in</strong>g correlated and <strong>in</strong>significant characteristics.<br />
This can maybe done by <strong>in</strong>tegrat<strong>in</strong>g stepwise regression methods or lasso regression (Tibshirani,<br />
1996). Furthermore, the LCR-RS model might be adapted to model other type of user evaluations<br />
such as a b<strong>in</strong>ary ‘like - don’t like’ evaluation. This can be done us<strong>in</strong>g generalized l<strong>in</strong>ear<br />
models (McCullagh & Nelder, 1989), such as logistic or probit regression, <strong>in</strong> comb<strong>in</strong>ation with<br />
latent classes (Wedel & DeSarbo, 1995).