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Presentation - IATUL

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Today’s users<br />

<br />

What is it that motivates, even inspires, millions of<br />

users to spend hours online, not searching for<br />

information, but creating information, building content<br />

and establishing online communities? What drives<br />

users to not only contribute information, but to<br />

contribute “themselves”, creating detailed personal<br />

profiles on social sites and sharing that information to<br />

establish new relationships with hundreds of new<br />

virtual friends? No longer…”information consumers”,<br />

internet users are becoming “information producers”<br />

and will soon be the primary authors, producers and<br />

architects of information on the World Wide Web.<br />

OCLC. Sharing, Privacy and Trust in our Networked World. 2007.<br />

http://www.oclc.org/reports/sharing/default.htm<br />

April, 2008 <strong>IATUL</strong> 38

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