madagascar: the toamasina container terminal

Potential Impact on Project Success
Stakeholders Prioritization
High
Address
Address
concerns
Concerns
and
and engage Engage
Design ways to engage
Design these individuals ways to engage who don’t these
individuals support the who project. don ’ t Help support to
the
build
project.
ownership,
Help to
increase
build
ownership,
involvement,
increase
and suppress
involvement,
negative notions.
and suppress
negative notions.
Enlist
Enlist
help,
Help,
support
Support
and
and lead Lead
These individuals become the
champions.
These individuals
They should
become
be
the
champions . They should be
enlisted to be leaders in
enlisted to be leaders in
communicating key messages.
communicating key messages.
A
A
B
C
D
D
C
Address Concerns concerns
and engage Engage
E
E
G
F
H
I
Enlist help, Help, Support support
and Lead lead
H
Keep Keep Informed
These These individuals need only to
be only kept to abreast be kept of program or
respond abreast to of inquiries program as or
appropriate. respond to inquiries as
appropriate.
Involve as as needed Needed
This group should be
called upon upon as as needed to
rally support.
to
G
Keep informed
Informed
J
F
Involve as Needed
needed
K
Low
Level of Support for Project
High
SEPT
Media
Government Officials
Public
Associations
Local Official
A
– SEPT employees
B – Labor Union
C – Mayor –
D – SEPT executives
E
– Line Ministers
F – Journalists
G – General Public
H – Vice Prime Minister