The ImperIal mBa - Imperial College London

A unique focus:
Innovation Entrepreneurship & Design (IE&D)
This course offers you a unique opportunity to build your knowledge, skills and experience in innovation, entrepreneurship and design. You will
embark on a live entrepreneurial journey that provides insights into the challenges of introducing novel products and services to market. The
process is as relevant to you if you are examining innovation within an organisation as it is if you are planning to start your own business.
Operating as part of a multi-disciplinary team, you’ll explore the latest developments in science, technology, design
and business. Collaborating with key researchers and practitioners in the field, you’ll investigate the commercial
potential for your own idea, or one being developed by one of our project sponsors, including Imperial Innovations
Group, the Royal College of Art (RCA) and others in our network of industrial partners.
Innovation embodies innovation management and introduces you to the necessity, forms and strategies
for innovation, as well as the use of networks to foster and support corporate ventures.
Entrepreneurship focuses on the models you need to build a business case, including the art of
financial and business planning, the optimisation of pricing and revenue models and the formation of effective teams.
Design explores design methods and thinking, taking you through creativity sessions and looking at design
systems, while introducing you to different tools you can visualise your ideas with.
The course consists of two taught modules, followed by three coached workshops and a fourth assessed final
presentation workshop.
Introducing
Design London
Design London is a new international
centre for design-led innovation
that combines creativity and design
expertise from the Royal College of
Art, engineering from Imperial College’s Faculty of Engineering, and the
business of innovation from Imperial College Business School.
It provides a collaborative programme that brings Imperial MBA
students together with the best engineers and designers to develop,
research and deliver radically new practices, tools and processes to
transform the way businesses innovate and achieve commercial success.
Design London helped create the integrated Innovation,
Entrepreneurship and Design (IE&D) course, transforming the current
world class innovation and entrepreneurship teaching modules on the
Imperial MBA programme by incorporating new modules on design and
design methods.
For more information visit: www.designlondon.net
24 The Imperial MBA