MSc Strategic Marketing Fact Sheet - Imperial College London
MSc Strategic Marketing Fact Sheet - Imperial College London
MSc Strategic Marketing Fact Sheet - Imperial College London
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Programme overview<br />
The <strong>MSc</strong> <strong>Strategic</strong> <strong>Marketing</strong> will draw on the expertise of both the marketing faculty as well<br />
as experts in innovation, entrepreneurship, technology and sustainability to provide a uniquely<br />
<strong>Imperial</strong> view of marketing. You will examine the fundamentals of marketing, explore a range<br />
of topics in advanced marketing and strategy, understand the critical role of technology as a<br />
marketing challenge and opportunity, and apply this knowledge in the context of established<br />
companies and entrepreneurial ventures.<br />
Technology is an integral part of the programme,<br />
which will include a range of teaching innovations<br />
that will enhance your learning, and bring digital<br />
media, and particularly social media, into the<br />
classroom. Student assignments will take on a variety<br />
of formats, and websites will be used in a learning<br />
context; students will also be required to develop a<br />
website as part of their marketing plan.<br />
During the programme you will study twelve core<br />
courses. The <strong>Marketing</strong> Core consists of six courses<br />
that provide a broad business understanding for<br />
students as a foundation for the focused study of<br />
marketing. You will also complete an online course<br />
on Online Technology in <strong>Marketing</strong>. The <strong>Marketing</strong><br />
Platform consists of six courses that deepen your<br />
understanding of marketing. You will also undertake<br />
a <strong>Marketing</strong> Plan Competition, where you will be<br />
required to develop a clear multi-channel marketing<br />
plan for an idea of your choice.<br />
Programme timetable<br />
Autumn term<br />
October – December<br />
The <strong>Marketing</strong> Core<br />
• <strong>Marketing</strong> Fundamentals<br />
• Consumer Behaviour<br />
• Branding<br />
• Digital Economy<br />
• <strong>Marketing</strong> and Innovation<br />
• New Challenges in <strong>Marketing</strong> I<br />
• Online Technology<br />
in <strong>Marketing</strong> (online course)<br />
Spring term<br />
January – March<br />
The <strong>Marketing</strong> Platform<br />
• Relationship <strong>Marketing</strong><br />
• Digital and Interactive<br />
<strong>Marketing</strong><br />
• Pricing<br />
• Market Analytics<br />
• New Challenges in <strong>Marketing</strong> II<br />
• Advanced <strong>Strategic</strong> <strong>Marketing</strong><br />
Summer term<br />
April – June<br />
• Entrepreneurship<br />
• <strong>Marketing</strong> Plan Competition<br />
Summer<br />
June – September<br />
• Consulting Project Course<br />
• <strong>Marketing</strong> Essay<br />
Please note that the programme structure is subject to change and you should check the website for the most up-to-date information.<br />
6 <strong>MSc</strong> <strong>Strategic</strong> <strong>Marketing</strong>
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