THE BUZZ OF THE WORD GREEN IN HACKING COMPETITION

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International Journal of Marketing, Financial Services & Management Research Vol.2, No. 1, January 2013, ISSN 2277- 3622 Online available at www.indianresearchjournals.com purchasing decisions concerning ecological products is important to the packaging industry. The study identified the main reasons for this gap as: A lack of communication and understanding regarding the meaning of sustainability Ambiguous promotions regarding these products and the abundance of "green-washed" products (those making false or misleading claims about environmental aspects) Suspicion that sustainable packaging will result in a higher priced product or a product that has less protection and function than before Shoppers around the world consistently offer a one-word answer-recycling-when asked what makes a packaging system environmentally friendly. Pira Intl says sustainability terms may confuse environmentally conscious consumers. Packaging producers and consumers often judge environmental friendliness from different information sources, so there are numerous opportunities for discrepancy. Researchers remarks that a unified vision of sustainable packaging that both the industry and consumers Can agree upon is needed. New packaging designs using environmentally friendly materials and processes are important to the concept of sustainability, but protecting the product from damage or spoilage may have a far greater environmental impact than the packaging itself. According to the study, the factors that must be considered under the umbrella of sustainability are: Materials Packaging waste minimization Reuse and source reduction Recycling Biodegradability and composting Waste-to-energy conversion Retail and consumer value. 118
International Journal of Marketing, Financial Services & Management Research Vol.2, No. 1, January 2013, ISSN 2277- 3622 Online available at www.indianresearchjournals.com How this concept of Green Product Packaging Evolved I have always been thought and discuss that packaging is the true cause of “global warming.” But seriously, what is the reality? What is the real truth behind companies touting green packaging for the benefit of society? Environmental issues are a hot topic right now, so people are climbing aboard. Global warming topics are on the news daily and people are looking for scapegoats as to its cause. Companies such as Wal-Mart are driving manufacturers to consider more environmentally friendly options in their packaging materials. In fact, their packaging scorecard continues their commitment of reducing packaging across its global supply chain by 5 percent by 2013. Unfortunately, there is no universal definition of a green product. Sometimes the term “green” is self-defined by the producer but in most cases, ecolabels are used as a basis. In either case, guiding principles such as “do no harm”, “compliance”, or “leanness in use of resources” are applied to accomplish “green” ways of making, packaging, distributing and using the product. Greening involves not only the production stage, but extends across the life cycle of a product. This consideration makes the overall definition of “green” very difficult. For instance, a product may be greener in the making and “not so green” when it comes to its usage and disposal. Scoping of the life cycle or the “product impact zone” determines the overall “greenness” of the product. Is a plastic bag greener than a paper bag? When a product is made from recycled materials, does it necessarily mean it is better for the environment than a product made from virgin material? These are difficult questions to answer. 119
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THE BUZZ OF THE WORD GREEN IN HACKING COMPETITION

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