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Research and publications
Srinivasan, Raji, Gary L. Lilien and Arvind Rangaswamy (2002), “Technological Opportunism and
Radical Technology Adoption: An Application to E-Business,” Journal of Marketing, 66(2),
47-60.
Srivastava, Rajendra K., Liam Fahy and Tassaduq Shervani (1999), “Marketing, Business Processes,
and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the
Discipline of Marketing,” Journal of Marketing, 63, 168-179.
Srivastava, Joydeep and Nicholas Lurie (2001), “A consumer perspective on price-matching refund
policies: Effect on price perceptions and search behavior,” Journal of Consumer Research,
28(2), 296-307.
Urbany, Joel E, Peter R Dickson; Alan G Sawyer (2000), “Insights into Cross- and Within-Store
Price Search: Retailer Estimates vs.Consumer Self-reports,” Journal of Retailing, 76(2), 243-
58.
Varadarajan, P. Rajan, Terry Clark and William Pride (1992), “Controlling the Uncontrollable:
Managing the Market Environment,” Sloan Management Review, Winter, 39-47.
Vicente, Kim J. and Jens Rasmussen (1992) “Ecological Interface Design, Theoretical Foundations,”
IEEE Transactions on Systems, Man and Cybernetics, 22(4), 589-606.
Wansink, Brian (1996), “Can Package Size Accelerate Usage Volume,” Journal of Marketing, 60(3),
1-14.
_________ and Michael L. Ray (1996), “Advertising Strategies to Increase Usage Frequency,”
Journal of Marketing, 60(January), 31-46.
Weiss, Allen and Jan B. Heide (1993), "The Nature of Organizational Search in High Technology
Markets," Journal of Marketing Research, 30(May), 220-33.
Weiss, Allen (1994), “The Effects of Expectations on Technology Adoption: Some Empirical
Evidence,” Journal of Industrial Economics, XLII(4), 341-359.
Yoffie, David and Hugh Milner (1988), “An Alternative to Free Trade or Protectionism: Why
Corporations Seek Strategic Trade Policy,” California Management Review, Spring, 111-131.
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