Made in Melbourne! Enjoyed Nationally ... - Q Magazine
Made in Melbourne! Enjoyed Nationally ... - Q Magazine
Made in Melbourne! Enjoyed Nationally ... - Q Magazine
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q law: with MATTHEW<br />
BAKER-JOHNSON<br />
Pr<strong>in</strong>cipal, Avery Commercial Lawyers - mbj@averylaw.com.au<br />
Buy<strong>in</strong>g a Franchised Bus<strong>in</strong>ess<br />
Franchis<strong>in</strong>g is big bus<strong>in</strong>ess <strong>in</strong> Australia. It is estimated that there are<br />
approximately 1200 different franchise systems. The <strong>in</strong>dustry employs about<br />
750,000 people, and has annual revenue of around $130 billion dollars.<br />
Australia is now one of the most heavily franchised nations on the earth.<br />
So, what is franchis<strong>in</strong>g? Franchis<strong>in</strong>g is a bus<strong>in</strong>ess model whereby the franchisor grants<br />
the franchisee the right to operate a bus<strong>in</strong>ess utilis<strong>in</strong>g a trade name and bus<strong>in</strong>ess<br />
system. Some common examples <strong>in</strong>clude La Porchetta, Beacon Light<strong>in</strong>g, and Mortgage Choice. The franchisor usually exercises a<br />
high degree of control over the franchisee through established management, market<strong>in</strong>g and operat<strong>in</strong>g procedures.<br />
In most <strong>in</strong>stances, franchisors directly or <strong>in</strong>directly collect payments from franchisees for the right to use their brand and to participate<br />
<strong>in</strong> their system. Franchise fees can range <strong>in</strong> price (for up-front franchise fees and set-up) from as little as $5,000 to as much as $1<br />
million, or more. Typically, franchisees are also required to pay ongo<strong>in</strong>g fees (or royalties) for franchise support, which may be a fixed<br />
monthly amount, or calculated as a percentage of turnover.<br />
The purchase of a franchised bus<strong>in</strong>ess is different to the purchase of a non-franchised bus<strong>in</strong>ess due to the operation of the franchise<br />
agreement and the Franchis<strong>in</strong>g Code of Conduct (Code). This is a mandatory <strong>in</strong>dustry code that has the force of law under the<br />
Competition and Consumer Act 2010 (the Act).<br />
Under the Code, franchisees are provided with various protections <strong>in</strong> relation to disclosure, terms that must be <strong>in</strong>cluded <strong>in</strong> the<br />
franchise agreement (as well as prohibited terms), cool<strong>in</strong>g off rights and dispute resolution procedures. The franchise agreement and<br />
the Code will determ<strong>in</strong>e how the transaction is conducted and, <strong>in</strong> fact, whether it can proceed at all.<br />
Before you commit to purchas<strong>in</strong>g that new<br />
McDonalds down the road, you should consider<br />
the follow<strong>in</strong>g:-<br />
· Has the franchisor been <strong>in</strong> bus<strong>in</strong>ess for a reasonable<br />
period of time?<br />
· How much are the weekly/monthly royalties? Are<br />
they a percentage of purchases or gross revenue?<br />
A higher fee does not necessarily represent a better<br />
offer<strong>in</strong>g.<br />
· How long is the franchise term for and can it be<br />
renewed?<br />
· Is the landlord requir<strong>in</strong>g you to enter <strong>in</strong>to a lease or a<br />
license agreement for the premises?<br />
· Has the franchisor’s brand been established,<br />
trademarked and protected?<br />
· What adm<strong>in</strong>istration and management support will<br />
the Franchisor provide?<br />
· Is there wide public awareness and acceptance of<br />
the product or service? You should avoid bus<strong>in</strong>esses<br />
<strong>in</strong> decl<strong>in</strong><strong>in</strong>g markets and “fads”.<br />
· Is there a detailed Operations Manual and on-l<strong>in</strong>e<br />
support for you as a franchisee?<br />
· Will you receive a Territory and will it be exclusive?<br />
The decision to own and operate a bus<strong>in</strong>ess generally<br />
represents a major f<strong>in</strong>ancial and legal decision. As<br />
such, you are encouraged to do your own research,<br />
speak with other franchisees <strong>in</strong> the system, and<br />
consult with your accountant / bus<strong>in</strong>ess advisor and<br />
lawyer before you commit yourself.