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Internet Marketing: Attracting traffic Converting to buyers To put it another way… B = V × C × O × L Where B = Total Business Potential V = Visitors (unique) C = Conversion Rate (Transactions / Uvs) O = Average Order Value (aka dollars per sale) L = loyalty rate (the degree to which customers return to conduct repeat business) Intro (cont’d)
E-commerce sites must support • known-item purchases; • category research, where users identify and buy products that best match their needs; • bargain-hunting; and • browsing for inspiration. Behavior Types
Page 1 and 2: Conversion Engineering: Tiny Tweaks
Page 3: • Webinar Takeways: • See the t
Page 7 and 8: • What is it • Scanning vs proc
Page 9 and 10: • Category Chunking (7 or less it
Page 11 and 12: • Toll Free Number, Live Chat •
Page 13 and 14: • All about TRUST • “users of
Page 15 and 16: • According to Jakob Nielsen stud
Page 17 and 18: • “Shopping Autopilot” • Sh
Page 19 and 20: • What’s the first thing that a
Page 21 and 22: • Remember, these are guidelines

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