Bosch today

Bosch today
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Business in Asia drives growth
Despite the economic crisis, we continued to expand our
presence in the rapidly growing emerging markets of Asia,
and this worked to our benefit. We were able to improve
Bosch Group sales in Asia Pacific by 43 percent to 11 billion
euros. Even after adjusting for currency effects, the sales
increase was still 31 percent. For the first time, sales in this
region climbed to 23 percent of total Bosch Group sales
(previous year: 20 percent).
Clear growth in all business sectors
The Automotive Technology business sector increased
its sales by 29 percent, to 28.1 billion euros (24 percent
increase after adjusting for currency effects). Despite the
sale of its foundation brakes business in North America,
therefore, its sales nearly regained their pre­crisis level
of 2007. From mid­2010, a strong recovery also began to
gather pace in the capital goods industry. In 2010, sales of
the Industrial Technology business sector rose by 30 percent
(26 percent after adjusting for currency effects) to
6.7 billion euros. All the divisions of the Consumer Goods
and Building Technology business sector improved their
sales, particularly in consumer­related areas. All in all,
sales of consumer goods and building technology rose by
10 percent to 12.5 billion euros. After adjusting for currency
effects, the increase was 6.4 percent.
Result once again within target corridor
The strong growth in sales was one of the main reasons figures
were significantly better than originally expected.
We disclose a pre­tax profit of 3.5 billion euros, compared