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COVER STORY
COVER STORY
The Business of People
Mr Ronald Lee,
Managing Director
of award-winning
recruitment
PrimeStaff, practices
what he preaches.
uman resources, or HR
H
as it is more commonly
referred to, can be
one of the trickiest
undertakings for any company
regardless of scope and scale. It is
a constant challenge trying to nd
the most suitable candidate to man
appropriate positions, to groom them
to possibly helm divisions sometime
in the future or simply to keep the
company operating at maximum
efciency. No matter how automated
or technologically-advanced an
enterprise becomes, manpower is
still required to run those machines;
looking for the right people is still
therefore of utmost importance.
One Man’s Passion
Mr Ronald H S Lee, managing
director of PrimeStaff Management
Services Pte Ltd, has perfected the
art of recruitment by focusing on the
crux of the issue - people. Beginning
his career in a diverse number
of industries including property
development, banking and information
technology, Ronald quickly scaled the
competitive corporate ladder to settle
into a comfortable and lofty position
in a multinational corporation during
his early years. However, the call of
entrepreneurship beckoned, and
Ronald left his sky high perch in 1994
to realise his passion, literally from the
ground up.
Today, PrimeStaff has become a
leading recruitment powerhouse,
providing a comprehensive framework
of services that encompasses
recruitment, payroll processing,
recruitment process outsourcing,
training and outplacement services.
Its human touch, passion for people
and customised approaches have
garnered the homegrown rm a
growing list of corporate clients as
well as potential job candidates,
securing both sides of the equation.
For a recruitment rm however, how
does Ronald attract and retain his
top talents?
Passion, Integrity, Honesty
“Besides offering a competitive
compensation and benets package,
we focus very much on creating a
strong corporate culture centred
on a family-like environment where
everyone genuinely feels like a part of
the team,” enthuses Ronald, “We try
our best to create a culture in which
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ENTREPRENEURS’ DIGEST
JAN FEB 2014