men's magazine in Russia

The mosT
popular
men’s
magazine
in Russia
absolute
glossy
bestseller!

Editor’s Letter
e
very magazine is supposed to have its
own audience. It’s because advertisers
always ask: who sees our ad pages
actually? On TV shows they always
ask: who’s that guy called your reader?
Meanwhile it’s totally impossible to know who exactly
reads your magazine. You’ve made a new issue,
someone’s bought it. But who are these people? Are
they people at all? Nobody caught them and nobody
asked their names. And hell with it actually – the main
thing is that magazine has been bought. But no, forget
about it, because everyone is asking – who, who has
bought? Who reads this? What’s your audience? And
at this moments professional marketers come, make a
million of researches and give you a million of outcomes
like “marching in step with time”, “living in active
lifestyle”, “going in for sports” etc. As a result it seems
that all the magazines are read by the same people with
high income, being able to take care of themselves and
having more than one car per family.
I always tried to give more colors to reader’s portrait. I
told that he doesn’t take life too seriously though being
adult. That he has a playful attitude to life, regards life
as an adventure. I saw a kind of a modern hero who will
be equally interested in reading about some historical
person and studying new computer games. Who
can appreciate the look of a new girl pop star, quote
something from South Park, paint his car like Batmobil
and argue about problems of cloning. All these things
seemed connected to me. Because it’s exactly that kind
of people that I see in my office every day - that I also
belong to.
I was suffering and piled one word on another until I met
a new word “kidult”. Kidult means a mix of kid with adult.
A man that doesn’t want to grow up, a victim of Peter
Pan syndrome. This term exists already for 25 years
and it appeared with this phenomenon simultaneously.
Before that men had been conditionally divided to
normal serious guys and eccentric losers that had been
“permitted” to live not seriously – what else could they
do, actually? But in early eighties a new class of men
appears – men who could not be called losers but
they let themselves come to office in funny T-shirts,
read comics, love cartoons, go roller-skating and do
other kinds of boyish fun. They were called kidults and
scientists started to observe the growth of this disease.
And the disease became epidemic step by step. Does a
serious man play computer games? By data of American
Entertaining Software Association (ESA) average age of
computer games consumers is 38! Even though not long
ago 80% of gamers were younger than 18 (also ESA
data)! In 2008 games industry got ahead of movies in
the income. And movies themselves cannot hide from
childhood – fairytales about pirates and cartoons about
monsters are on the top. You want the bestseller? Here
it is – a book about boy-magician. Or maybe it’s children
that spend money in cool gadgets stores like Le Futur?
Or it’s children whom 2x2 Channel shows cartoons for?
Kids just envy silently all these sigways, plane models,
consoles… Nowadays, in the beginning of the 21st
century the kidults have seized the power in the world.
There are not infantile – they are perfectly responsible
and often hold high posts. Kidults aren’t in a hurry to
make families, they can have fun without it. Kidults move
the progress on and like to compete – all this venture
with private space tourism is their idea. Not to mention
extreme sports – that’s what boyishness is.
So, coming back to the talk of audience – today
MAXIM magazine officially declares: kidults are its
audience. We have felt it for a long time and now
we’ve finally understood this. We don’t want to
grow up and become dull. And our first million will
be wasted for a dinosaur that will be cloned by
ourselves.
Now, when I’ve written the editor’s letter, may I
go and play Warcraft? Oh yes – I’m adult and
don’t have to ask anyone! That’s cool!
alexander malenkov editor-in-chief
e-mail: glavred@maximonline.ru
editoR’s LetteR
3

HistoRy & ConCept
MAXIM Is the Story of Success
R
ussian edition of MAXIM appeared
on magazines shelves in April 2002
and immediately started to gain
popularity. The secret of success of
MAXIM is easy: sharp content, unique
humour, wideness of topics and special tone of the
magazine make it interesting for very different readers
– and its stably growing audience confirms it. MAXIM
does not propagandize a certain lifestyle – it’s about
a way of thinking that can be described as a mix of
intelligence, philosophy and mischief. Nominally the
circle of magazine's topics is standard for a male title:
girls, cars, career, sex, sport etc. – but it’s the way
how MAXIM does it that makes it different from other
magazines for men being always non-trivial, smart
and impressive. The priority for MAXIM is the exclusive
quality of pictures, texts and illustrations, MAXIM is
a highly professional glossy title. The printrun of the
magazine grows constantly and by 2009 has already
reached 390.000 copies: the ranks of army of MAXIM
readers is always joined by new people who become
real adherents of the title very quickly
Printrun –
390 000 copies
moscow – 49%
st. petersburg – 11%
up Volga – 9%
MAXIM Russia
distRibution
4 5
St. Petersburg
Moscow
Ekaterinburg
Nizhniy Novgorod
Saratov
Samara
Rostov-na-Donu
Krasnodar
Volgograd
Аstrakhan
Sochi Vladikavkaz
Salekhard
Tumen
Hanty-Mansiysk
Novosibirsk
Krasnoyarsk
Irkutsk
Khabarovsk
Vladivostok
south – 6%
urals – 7%
siberia – 10%
Far east – 1%
others – 5%
Yakutsk

Content
6
MAXIM supports
permanent interactive
communication with its
readers answering their
questions and drawing
prizes. The readers
in return don’t let the
editorial team get bored
always giving them food
for thought.
These girls can often be
seen on TV in advertising
spots and captions. But
it’s only MAXIM that gives
the readers a possibility
to know them better in
shootings and interviews.
The most interesting and
unexpected news from all
around the planet. Plus
sections that are already
cult: anecdotes, MAXIM
planet, Ask a Stupid
Question, We Want the
Answers!
MAXIM Sections MAXIM Sections
Readers’ Letters
Who’s That Girl?
MAXIWORLD
How to conjure, organize
picnics, plug-in the
newest gadgets, survive
an earthquake and other
information making
MAXIM reader a winner in
all possible situations.
Psychologies and
relations, history and
geography, biographies
and reportings – MAXIM
has no topic limits. And
the girls, of course – best
shootings and the most
interesting interviews.
All the newest trends
about pants, shirts,
jackets, shoots
and also watches,
glasses, parfums and
grooming. No diktat
and no prescriptions –
information only. MAXIM
reader will make his
choice by himself.
How To
Features
Style
Content
7

Content
The newest gadgets
and F.A.Q. about their
services, cars and
their tuning, the latest
weapons and news from
scientific laboratories –
an ideal techno cocktail
in one section.
All that is to be seen,
heard, played and visited
this month.
One of the most favorite
section among MAXIM
readers: a girl’s look at sex
and relations. It’s only here
that men can get answers
to the questions they don’t
dare to ask their girlfriends
and fathom the depths of
mysterious women’s mind.
The author of the column
is Russian media star
Irena Ponaroshku.
MAXIM Sections
Turbo
In the Know
She Says
men’s style
(fashion, trends,
selfcare) – 14%
Geography
(places, travel,
customs) – 3%
people
(interviews and
biographies) – 9%
events
(the country and
the world, stories
and facts) – 6%
entertainment
(humor, contests,
tests) – 4%
What It’s All About
Cars
(news, tuning, technologies) – 5%
pictures
(famous girls) – 15%
Culture
(history, religion,
science) – 5%
health
(medicine, food) – 2%
Content
Techniсs
(gadgets, audio, video) – 6%
sport and fitness – 3%
advices
(life self-taught) – 15%
sex and relationships
(theory, practice,
psychologies) – 13%
8 9

positioning
audience
Be healthy!
(MH, media kit)
style Icon
(GQ ad campaign
slogan)
Infotainment
Information + entertainment
77% – aged 20-44
69% – men
MAXIM Reader
54% – not married
wideness of topics *Data by TNS Gallup Media, NRS-Russia, March - July 2009.
75% – employed
17% – middle managers
17% – top managers and business
owners
audienCe
10 11

audienCe
MAXIM Is the Most Popular
Russian Male Title
audienCe
MAXIM Is the Leader in Exclusive
Audience Volume
AIR (average issue readership), thousands of people * Male titles exclusive audience * , thousands of people **
*Data by TNS Gallup Media, NRS-Russia, March - July 2009.
*Exclusive audience is a part of the AIR of a title that includes people who read only title X in a certain group of titles
** Data by TNS Gallup Media, NRS-Russia, March - July 2009.
more than
a million of people
in russia read
only maXIm of all
male titles
12 13

audienCe
MAXIM Is the Leader in Loyal
Audience Volume
audienCe
MAXIM Is the Leader in the Segment
of Young and Active Audience
Male titles loyal audience * , thousands of people ** Readers aged 20-44, thousands of people *
almost 700 000
people in russia
read every issue
of maXIm
*Loyal audience is people that read every issue of a title
** Data by TNS Gallup Media, NRS-Russia, March - July 2009. *Data by TNS Gallup Media, NRS-Russia, March - July 2009.
Young and
active audience
chooses
maXIm
14 15

audienCe
MAXIM Is the Leader in the Segment
of Audience with a High Income
The number of readers with a high income, thousands of people *
*Data by TNS Gallup Media, NRS-Russia, March - July 2009.
maXIm leaves
all its competitors behind
in the segment of
readers that can afford
expensive things or are
not limited in money
MAXIM Is the Most Popular Male
Title Among Women
* Data by TNS Gallup Media, NRS-Russia, March - July 2009.
audienCe
The number of women in male titles audience, thousands of people *
maXIm
is beloved not only
by men but also by
women who suppose
the magazine is witty,
generous, easy to talk
and interesting
16 17

audienCe
MAXIM Is the Most Popular Male
Title in Moscow
Male titles audience in Moscow, thousands of people *
What People in Moscow Do
When They Don’t Read MAXIM *
MAXIM Readers
Average in Moscow
* Data by TNS Gallup Media, NRS-Russia, March - July 2009. * Data by TNS Gallup Media, NRS-Russia, March - July 2009
audienCe
18 19
Go to cinemas
Go to restaurants
Go to fitness
clubs
Go to beauty
salons
Travelled abroad
for the last
6 months
Own a car

adveRtising in maXim
MAXIM Advertisers
19 % – parfums
and selfcare
11% – others
20% – alcohol and beer
9% – Fashion 3% – Watches
and accessorizes
15% – Cigarettes
17% – Cars
6% – audio, video,
photo, household appliances,
mobile phones
Brands Advertised in MAXIM
19 % – parfum & selfcare
Baldessarini, Biotherm, Burberry, Carolina Herrera,
Cartier, Chanel, Clarins, Clinique, Donna Karan,
Garnier, Gillette, Giorgio Armani, Givenchy, Guerlain,
Hugo Boss, Kenzo, Lacoste, Lalique, Lancome, Lanvin,
Lierac, L’Oreal, Loewe, Nivea, Paco Rabanne,
S.T. Dupont, Tommy Hilfiger, Vichy
9% – Fashion
Baldinini, Benetton, Calvin Klein, Carnaby, Chester,
Chevignon, DIM, Dr. Koffer, Energie, Fabi, Iceberg, Levi’s,
Matinique, Pal Zileri, Ralf Ringer, Timberland, Trussardi, Zolla
3% – Watches & accessories
Calvin Klein, Carl F. Bucherer, Certina, Chronotech,
Frederique Constant, Ingersoll, Jacques Lemans,
L’duchen, Longines, Louis Erard, Martin Braun, Maurice
Lacroix, Oris, Rodolphe, TAG Heuer, Tissot
17% – Cars
Audi, BMW, Chevrolet, Citroen, Fiat, Ford, Honda,
Infiniti, Jeep, Kia, Land Rover, Lexus, Mazda,
Mercedes-Benz, Nissan, Opel, Peugeot, Renault, SAAB,
Skoda, Toyota, Volkswagen
adveRtising in maXim
6% – audio, video, photo,
household appliances, mobile phones
Hewlett Packard, LG, Nikon, Philips, Samsung, Sony,
Sony Ericsson, Xbox
15% – Cigarettes
Camel, Captain Black, Chesterfield, Diablo, Dunhill,
Kent, Marlboro, Mild Seven, Pall Mall, Parliament,
Richmond, Winston, Yava Export
20% – alcohol and beer
Absolut, Ararat, Asahi, Bacardi, Baltika, Bavaria,
Carlsberg, Chivas Regal, Corona Extra, Dewar’s,
Efes, Finlandia, Glenfiddich, Glenmorangie, Grant’s,
Havana Club, Heineken, Hennessy, Hortitsa,
Jack Daniel’s, Jameson, Johnnie Walker, Jouravli,
Kaufmann, Kronenburg 1664, Martini, Miller,
Moet & Chandon, Nevskoe, Olmeca, Parliament,
Remy Martin, Tuborg, Warsteiner, Zatecky Gus
11% – others
Bayer AG, Bee Line, Coca-Cola, Danone, Eclipse,
MEGA, MegaFon, MTS, Sky Link
20 21

adveRtising in maXim
22,8%
19,3%
13,8%
maXIm
market share
grows constantly
whatever external
factors are
Dynamics of MAXIM Market
Share Growth
2003 2007 2009
MAXIM Promotional Support
TV, outdoor, radio, print
cinemas, fitness centers, night clubs, parties
priority and support in the points of sales
maXim pRomo
maximonline.ru, online promo, sales of electronic
version of the magazine at Zinio.com
constant communication to mass media,
editorial team members presented as experts
in various shows on national TV and radio
22 23
ATL
BTL
POS
Интернет
PR

maXim paRty
MAXIM party
maXim paRty
24 25

maXimonLine.Ru
MAXIMonline.ru
maXImonline.ru is a unique male resource which
has no analogues and competitors in the russian
segment of the Internet.
At MAXIMonline.ru you can always find funny and useful articles
and wonderful photos and videos of MAXIM girls:
MAXIM irony and humor
Daily news and the best materials of the magazine
Exclusive photos of the sexiest girls of the country and the world
Video reports from MAXIM shootings and the most interesting events
Quizes and contests with fantastic prizes
MAXIM Forum
MAXIMonline Sections
reading:
all MAXIM articles + archives
maXIm Girls:
cover girls, celebrities, MAXIM worldwide
miss maXIm:
detailed reports on the run and the results of the contest
maXIm TV:
video reports from MAXIM shootings and the most interesting events
maXIm with You:
anecdotes, games, pictures, contests and feedback
lifestyle:
fashion, cars, technics, music, computer games etc.
Forum maXIm:
the floor given to site visitors
Except original content and banner campaigns MAXIMonline team
creates exclusive on-line projects for advertisers (flash games,
blogs, contests) that help advertisers in building communications
with MAXIM audience.
MAXIMonline Audience
69% – men aged 18-35
28% – With high
income
80% – Going online
every day
The unique
monthly audience
of maXImonline is
about 1.8 million
people. more than
8 000 000 pageviews
a month *
*Data provided by Google Analytics
MAXIM Special Projects
An annual project of MAXIM magazine that gives
possibility for beautiful girls from all Russia to make
themselves known. Every girl from Russia aged 18
and more can take part in the contest. As a result of a
strict selection by editorial team and competent jury
thousands of applications turn to 100 participants –
and only one of them becomes Miss MAXIM and gets
precious prizes and attention of the whole country.
Miss MAXIM Contest
maXim speCiaL pRojeCts
100 Sexiest Women of Russia Rating
The first rating was made up by the editorial team of
MAXIM in 2007. In 2008 the hot hundred was elected
by the readers themselves. It was possible to vote at
maximonline.ru having entered a unique code from
MAXIM October issue. The run of voting was to be traced
online. Thus 100 Sexiest Women is the main rating
Russia that is fully objective and reflects real tastes of
MAXIM readers.
MAXIM magazine in every mobile phone. This special
application gives the possibility to download MAXIM
photos and videos directly to the phone, get new issues
announcements, subscribe for new jokes and take tests, send
messages to editorial team and take part in contests.
MAXIM Mobile
26 27

maXim detoX
Magazine MAXIM Detox
a new project by maXIm creators
launched in 2008. maXIm Detox
is a magazine on men’s health for
those who live fast with a slogan
“everything that doesn’t kill us
makes us stronger”.
Main principles
of MAXIM Detox:
1 Information must not be dull, humor
must not be non-informative: the editorial
team of the magazine keeps these two
substances in balance.
2 No didactics: MAXIM Detox does not
teach but provides with information.
3 Health is not an aim but a capital:
Detox readers need health to waste it.
4 No taboo topics and taboo
advertisers: Detox reader drinks and smokes
and editorial team doesn’t conceal it.
In 2010
4 issues of
MAXIM Detox
will be published.
Every issue is
on sale for three
months.
Printrun –
260 000 copies.
National
distribution.
Fitness: the perfect
body – 15%
Bad habits: really bad
or not and what to do
with them – 5%
health: symptoms and the
ways to cure – 11%
maXim detoX
MAXIM Detox Thematic Diagram
The ways to simplify the life:
how to do complicated things
easily – 15%
style and self-care: how to
look immaculate every day
– 16%
sex & relations: theory
and practice – 14%
popular psychologies: how
to handle anyone – 14%
Food: protein, fat, carbohydrates
and the ways to make then tasty
and healthy – 8%
Futurology: news from
the future – 2%
28 29

maXim adveRtising options
Non-standard Advertising
Cover gatefold Insert
Pop-up Insert with tracing paper
Inside gatefold Insert with stereo effect
maXim adveRtising options
Non-standard Advertising
Sachet French door
Calendar Scent strip
Published every year, packed with January issue
Bookmark Special enclosure created
together with MAXIM
30 31

maXim adveRtising options
Special Advertising Projects
MAXIM presents a new advertising trend – special advertising
projects (MAXIM promotion). The creative editorial approach
and cooperation with a team of professional photographers,
stylists, journalists and illustrators make unusual photo
for KIA for Eclipse
for Merсedes
sessions, non-standart images and articles possible. This
lets carry out a unique, individual advertising campaign in
MAXIM style to raise the readers’ confidence to the message
of advertising.
Printrun – 390 000 copies
pRiCe List
Price List 2010
standard placement
1/1 page RHP (no guarantee for specific placement) ................................................................... 520 000 RUR
1/2 page (no guarantee for specific placement - RHP) .................................................................. 351 000 RUR
1/3 page («MAXIWORLD» and «How To» sections - LHP or the 2nd part of the magazine) ........................................ 268 000 RUR
2/1 spread .................................................................................................1 040 000 RUR
special placement
Cover Gate fold (without production price) .......................................................................... 1 400 000 RUR
Opening spread .............................................................................................. 1 300 000 RUR
Second spread ............................................................................................... 1 198 000 RUR
Third spread ................................................................................................. 1 115 000 RUR
Fourth spread ................................................................................................ 1 100 000 RUR
Fifth spread ................................................................................................. 1 073 000 RUR
Sixth spread ................................................................................................. 1 070 000 RUR
Page in Table of Contents, «Masthead» (not every issue) ............................................................... 1 100 000 RUR
Back cover .................................................................................................... 885 000 RUR
Third cover .................................................................................................... 587 000 RUR
Page facing Table of Contents and Editor's letter (1st page - LHP, 2nd page - RHP) ............................................ 655 000 RUR
Page facing Masthead ........................................................................................... 637 000 RUR
Page facing Readers letters ....................................................................................... 618 000 RUR
1st ten ad. pages (after Table of Contents, Editor's letter, Masthead, Reader's letters) ......................................... 592 000 RUR
1/3 of magazine ............................................................................................... 583 000 RUR
1/2 of magazine ............................................................................................... 555 000 RUR
Section Maxim Fashion (April, October only for fashion and accessory clients) ................................................ 520 000 RUR
VAT is not included.
Discounts – 2010:
Price List
Welcome 3 % (to a new client for the first contract placement in MAXIM magazine).
Depend on the number of advertising pages:
Number of ad. pages 1 - 2 3 - 4 5 - 6 7 - 8 9 - 10 11 & more
Discount 15 % 17 % 19 % 21 % 23 % 25 %
Discount for advertising agencies – 15 %.
Total discount should be counted as the subtraction of all discounts from the basic rate. The order of subtraction: welcome discount,
discount for number of placements, discount for advertising agencies.
Special positioning (a certain section, a special consequence of advertisement) – extra charge 10%.
The placement of two brands on one page (the second brand occupies more than 30% of the page) – extra charge 10%.
Text pages and advertorials are not to be placed in the magazine, to create and adopt advertising materials please contact Advertising Department.
The cost of special projects (inserts, advertorials, MAXIM PROMOTION) is to be calculated on demand.
preliminary issues schedule (please, specify the schedule in advertising Department)
Issue Booking Materials* On Sale
2010 (January) 6 November’09 13 November’09 19 December’09
2010 (February) 11 December’09 13 December’09 14 January
2010 (March) 10 January 15 January 18 February
2010 (April) 9 February 14 February 18 March
2010 (May) 9 March 14 March 17 April
2010 (June) 10 April 16 April 15 May
2010 (July) 10 May 15 May 17 June
2010 (August) 11 June 15 June 17 July
2010 (September) 10 July 16 July 19 August
2010 (October) 10 August 15 August 16 September
2010 (November) 10 September 14 September 16 October
2010 (December) 10 October 15 October 18 November
* It's necessary to book and provide materials of special advertising projects 5 days earlier
32 33

ContaCts
Publisher
alexey ovchinnikov
aovchinnikov@hfm.ru
Editorial Team
Editorial Director
Ilya Bezugly
ibezugly@hfm.ru
Editor-in-Chief
alexander malenkov
amalenkov@hfm.ru
Commercial Department
Commercial Director
stanislav povolotsky
spovolotsky@hfm.ru
Corporate Sales Directors
elena lakatosh
elakatosh@hfm.ru
Tatyana pershina
tpershina@hfm.ru
Advertising Director
alexey stavrovsky
astavrovsky@hfm.ru
+7 (495) 633 56 29
Advertising Sales Managers
Kristina Tatarenkova
ktatarenkova@hfm.ru
andrey savelyev
asavelyev@hfm.ru
+7 (495) 633 56 27
maria anisimova
manisimova@hfm.ru
+7 (495) 633 56 28
eugenia sukhanova
esukhanova@hfm.ru
Contacts
Advertising Department Assistant
ludmila Korshunova
lkorshunova@hfm.ru
Marketing
Brand Manager
Grigory lavrov
glavrov@hfm.ru
Special Projects
Department
Valentina Zelenskaya
vzelenskaya@hfm.ru
Galina Vinokurova
gvinokurova@hfm.ru
maria Korneeva
mkorneeva@hfm.ru
Advertising
Print Managers
maria shumakova
mshumakova@hfm.ru
elena Trofimuk
etrofimuk@hfm.ru
Address
31B, Shabolovka Str, Moscow, Russia, 115162
Phone
+7 (495) 981 39 10
Fax
+7 (495) 981 39 11
HaCHette FiLipaCCHi sHkuLev
pubLisHing House
Издательский дом
Hachette Filipacchi Shkulev
MAXIM magazine is published by one of the largest
publishing houses in Russia – Hachette Filipacchi
Shkulev, that is a part of group of companies hachette
Filipacchi shkulev & IntermediaGroup.
Hachette Filipachi Shkulev portfolio consists of such
famous brands as ELLE (Russia and Ukraine), ELLE
DELUXE, ELLE Girl, ELLE Décor, MAXIM (Russia and
Ukraine), MARIE CLAIRE, PARENTS, PSYCHOLOGIES,
DOMOY, DEPARTURES, the national TV guide Antenna-
Telesem, a network of free advertising guides Va-
Bank, specialized guide Va-Bank Remont and celebrity
magazine StarHit.
Hachette Filipacchi Shkulev & InterMediaGroup has
49 regional offices in Russia and CIS (including all the
largest regional centers of federal state districts).
The total printrun of Hachette Filipacchi Shkulev &
InterMediaGroup titles exceeds 11.2 mln of copies, the
cumulated audience is 15,6 mln of people (data by
TNS Gallup Media). The titles of the group are read by
every 9th citizen of Russia. Hachette Filipacchi Shkulev
publishing house exists on Russian market for already
14 years and now is a part of international group
lagardère active media.
lagardère active media is a sub-unit of one of the
most well-known diversified holdings in the world
lagardère.
Lagardère Active Media
press:
leader of international glossy market
260 titles in 41 countries with total circulation more
than 1 billiard of copies a year
radio and TV (France):
3 radio networks
The largest producer of TV
series and dramas
music and youth cable channels
Since 2007 the internet projects
are of high priority in the publishing
house. Today the publishing house
has already three successful onlineresources:
MAXIM magazine site
www.MAXIMonline.ru, ELLE magazine site
www.ELLE.ru and women’s portal
www.WDAY.ru.
hachette Filipacchi shkulev & IntermediaGroup is
one of 20 best employers in Russia, about 3000 of
employees work in the company.
The publishing house takes part in the work of
professional labor unions.
“We believe that successful development of
magazines and newspapers became possible due
to the talented creative work of editorial teams that
always strive for giving their readers maximum of
interesting and useful information. The dynamics of
the business was ensured by high professionalism
and enthusiasm of the commercial team. We think
that today along with our brands the most important
resource of the publishing group is our employees
that always wish to do more and better. Moving
forward, search of new solutions and difficulties
overcoming is what’s mostly peculiar to the group
of companies Hachette Filipacchi Shkulev &
InterMediaGroup”.
Victor Shkulev, the President of hachette Filipacchi
shkulev & IntermediaGroup.
34 35