BULATS tapescript EN000A

R: Part Three. Section Two. Questions 28 to 32.
You will hear five business owners talking about developing a new product and bringing it to
market.
As you listen, decide what advice each business owner gives about developing a new
product and bringing it to market.
Choose your answer from the list A to I, and write the correct letter in the space provided.
You will hear the five pieces once only.
You have 20 seconds to read the list A to I.
PAUSE: 00’20’’
R: Now listen to the example.
PAUSE: 00’02”
M: Are you clear about what you hope to achieve with the new product? The clearer
you are about your plans, the better you can analyse the risks involved. Does the
new product improve your range? Decide whether it fits customers’ requirements.
For example, you should consider its design, ease of use and performance
benefits.
PAUSE: 00’02”
R: He is talking about checking that the product meets the exact needs of customers, so
you write ‘I’ as your answer.
PAUSE: 00’05”
R: Question 28. Person 1.
F: How technologically feasible is the product? Can you meet its design, resources
and production requirements? It makes sense to consult members of your staff
about these aspects of your development plans – they may contribute insights that
you have overlooked. It’s good to get a range of opinions on exactly how easy it’s
going to be to achieve what you want.
PAUSE: 00’10”
R: Question 29. Person 2.
M: Test lots of ideas at the start of a project – it costs relatively little to assess which
are most promising. Write down detailed specifications so that you’ve got
everything in black and white. Most importantly, consider the regulatory framework
that your new product will operate in, so you don’t develop it, then have to
abandon it because of the law. Do some research.
PAUSE: 00’10”
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