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MMM Welcomes Students and Alumni Katherine Gfeller and Kristin Hartman Master of Medical Management Cohort 3 The recent March residential session got off to a lively start on Friday, March 14 th with a welcome dinner for alumni and students of Cohorts 2 and 3. Guests first enjoyed cocktails on the patio outside the Davidson Conference Center and then dinner in the Conference Center’s Vineyard Room. MMM faculty and staff were happy to welcome back more than half of the Cohort 1 class for Alumni Weekend: Ash Gokli, Bill Mills and daughter Laura, Walt Mills, Dick Morin, Kevin Ruggles and wife Sharon Haessley, Marvin Stein, and Rich Wyderski. In addition to students and alumni, several faculty members attended the dinner, including Delores Conway, Merle Hopkins, Rex Kovacevich, Dave Logan, and Bob Myrtle. MMM Faculty Advisor, Bob Myrtle, kicked off the evening by welcoming Cohort 3 and introducing alumnus Dick Morin, who spoke about implementing the business plan he developed as part of his MMM degree: a hospitalist service at Bryan LGH Medical Center in Lincoln, Nebraska. Harris Levin and Dick Morin at the MMM Welcome Dinner Dave Logan, Associate Dean and Executive Director of the Office of Executive Development, welcomed the incoming class and spoke about the future of MMM at USC. We all had a good laugh when Dave presented Jim Florey, a Cohort Two student, with an award for "unparalleled MMM recruitment efforts while under anesthesia,” which referred to Jim highly promoting the MMM program to his surgeon just before knee surgery. Thanks, again, Jim! □ Dave Logan speaking at the Welcome Dinner MMM at ACPE Dave Logan Sabine Lehmann, Michael Patmas, and I recently attended the Spring New York Institute of the American College of Physician Executives (ACPE) to present the USC MMM program to their members. We made two presentations, one to many of the newer ACPE physicians, and one to people who have almost completed their ACPE courses. I learned several things at this Institute. First, the combination of an MMM housed in a business school and with an entrepreneurial focus, like at USC, is very compelling to doctors. They often exclaimed, “You mean I leave with a business plan ready to go?!” Second, I learned that hearing from one of our graduates makes a real difference to current students and potential applicants alike. In his presentation, Michael Patmas (Cohort 1) didn’t emphasize what he learned. Instead, he spoke of how the program changed him and how these changes have resulted in significant career opportunities for him. Third, I discovered that successfully marketing this degree to new students requires a partnership between faculty, alumni, staff, and current students. Going forward, I’m eagerly anticipating working with all of you to build the brand equity of the MMM. □ Also, I included in my presentation a summary of the position paper that Cohort 2 drafted. Stay tuned! We'll send copies to each of you when it is finished. Dave Logan is Associate Dean and Executive Director of the Office of Executive Development at the Marshall School of Business. He teaches in the Marshall MBA, the Master of Medical Management, and in Executive Development programs. Farewell Katherine Gfeller On May 9, I will be leaving the Office of Executive Development to pursue a career in fund-raising with USC’s College of Letters, Arts, and Sciences. It has been an honor to work with all of you in launching the USC Master of Medical Management Program. Watching your accomplishments as entrepreneurs and participating in your learning process has been extremely gratifying. I hope that our paths will cross again, and I wish you every success in your role as physician executives. Thank you! Return to Table of Contents
Cohorts 2 and 3 Socialize Moroccan-Style Kristin Hartman The MMM March Social Event was held at the Figueroa Hotel To round out the recent March residential session, students from Cohorts 2 and 3 joined MMM faculty and staff for some well-deserved fun. The Moroccan-style festivities celebrated Cohort 2’s descent into graduation and Cohort 3’s take off into the MMM program. The event was held on Thursday, March 20 th at the historic Hotel Figueroa. A well-known building in downtown Los Angeles, the Hotel Figueroa mixes Moroccan flavor with traditional 1920’s Spanish charm. An outdoor deck and sparkling pool offered guests the perfect place to enjoy the early evening breeze. The revelry commenced with the serving of electric-blue “Moroccan Margaritas” and the playing of live classical Spanish guitar by the pool. As students chatted with one another, enjoying a break from classes, Flamenco dancers appeared and began the rhythmic and passionate steps of traditional flamenco. Their fiery movements and heated song enticed guests to get up and join in the fun. Following this performance, guests were ushered into an elegant Moroccan inspired dining room, where costumed waiters served a “family-style” Moroccan dinner. The menu included a sweet chicken dish, Bastilla, with chicken baked in filo dough and served with powdered sugar and cinnamon. Marinated eggplant, lamb and couscous followed. Dinner concluded with traditional tea and a Moroccan honey pastry. The students, flushed with drink and pride in their achievements, received a special surprise on the bus ride home. Each member of Cohort 2 received the traditional MMM graduation gift, a golf shirt reading Doctors of USC. Similarly, Cohort 3 members each received a USC baseball cap, the traditional gift to welcome new students to the MMM program. As the night’s festivities faded into memory, the members of Cohort 2 and Cohort 3, respectively, were one step closer to achieving a long-sought goal and one step nearer to making a new dream a reality. □ MS, MD, MMM, FACP, CPE, FACPE is a board-certified internist, clinician-educator and physician-executive with extensive clinical, teaching, research and management experience. He is the director of the Providence Ambulatory Care and Education (PACE) Center in Oregon, where he has practiced since June 2000. In addition to his Medical Directorship at the PACE Center, Michael is a Clinical Assistant Professor at Oregon Health and Science University in the Department of Medicine, Division of General Internal Medicine and Geriatrics. He also serves on the Facilities Planning Steering Committee at Providence Medical Center and is actively involved with several committees at the Providence Health Plan, including the Clinical Review Committee and the Pharmacy and Therapeutics Committee. Michael has also taught at the University of Nevada School of Medicine and the University of Pennsylvania School of Medicine, and has run a successful private practice. Michael is an avid skier and recently completed the Professional Ski Instructors of America Level 3 Alpine Certification Exam at Mount Hood Meadows, Oregon. He is happily married to his wife Elyssa and has three children: Ariana, 14, Amanda, 9, and George, 7. Continued on page 9 Michael A. Patmas This article originally appeared in the spring 2003 issue of The Professional Skier, published by the Professional Ski Instructors of America. Instructors—more than just about anyone else who provides a customer service role—have a keen understanding of behavioral science...the study of the vast landscape of human action and reaction. With the publication of an article in the prestigious Harvard Business Review (June 2001), it would seem that academia is now delving into the connections between good customer service and what makes people tick. The article “Want to Perfect Your Company’s Service? Use Behavioral Science,” by Richard Chase and Sriram Dasu of the University of Southern California’s Marshall School of Business, carefully details recent research that led the authors to draw storng conclusions about how to leave people with positive, lasting impresssions of a product or service. Snowsports instructors have subscribed to a number of these “memorable” principles for years, but ski schools might want to think about formally incorporating some of them into their customer service training. While PSIA- AASI’s Core Concepts manual covers customer service in great detail, I’d like to suggest that the information passed along by Chase and Dasu. Alumni Spotlight Alumni Article Return to Table of Contents
Page 1: “mmm...marketing” Continuing to
Page 5 and 6: The Physician Executive—The Emerg
Page 7 and 8: Class Notes Cohort 1: Michael Patma
Page 9 and 10: Patmas continued from page 3 Princi
Page 11 and 12: Cohort 2 Graduation Upcoming Events
Page 13: MMM FACULTY MMM ALUMNI MMM ALUMNI M

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