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Issue 4 - AmCham Germany

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Smoother driving through network technologies<br />

Safer roads through sensor fusion<br />

Smarter connections through communications<br />

Banding Together for a Smarter World<br />

Around the globe, cities keep growing – and with them, a slew of new mobility challenges.<br />

The need for innovative concepts to tackle these challenges has never been greater.<br />

Intelligent transportation systems (ITS) are key<br />

to realizing safer, more ecofriendly and more<br />

comfortable ways of connecting people. To<br />

achieve this vision, Toyota is pursuing an integrated<br />

approach that connects people, vehicles<br />

and the traffic environment.<br />

Zero casualties from traffic accidents<br />

The aim of the company is to improve safety<br />

by applying ITS in its development of mobility<br />

technologies. These innovations use an integrated<br />

safety management concept that considers<br />

normal vehicle operation as well as collisions.<br />

Cooperative vehicle-infrastructure systems (CVIS)<br />

create safer driving experiences by making it possible<br />

for vehicles to directly communicate with<br />

each other and with pedestrians in order to ensure<br />

a continuous exchange of information. Using<br />

this system, frontal collisions between vehicles<br />

and pedestrians at intersections – where hazards<br />

are often difficult to see – can be prevented.<br />

Making an ecofriendly lifestyle simple<br />

cars enables the smart use of renewable<br />

energy, which in turn supports a<br />

comfortable, environmentally friendly<br />

lifestyle. To foster this development on<br />

an international level, Toyota participates<br />

in projects like intelligent Zero<br />

Emission Urban System – iZEUS.<br />

New connections for everyday<br />

routes<br />

Ha:mo, or Harmonious Mobility Network,<br />

is a company concept that efficiently combines<br />

private-car usage and public transportation to<br />

make transit more community and people friendly.<br />

Ha:mo currently offers two separate services –<br />

Ha:mo NAVI, a route guidance system that combines<br />

automobiles and public transportation, and<br />

Ha:mo RIDE, a car-sharing system that uses ultracompact<br />

electric vehicles. Ha:mo provides a reliable<br />

mobility network for people on the<br />

go, whether they’re heading<br />

Cooperative vehicle-infrastructure<br />

systems create<br />

safer driving experiences<br />

Dr. Stephan Herbst<br />

General Manager<br />

Toyota Motor Europe<br />

www.toyota.eu<br />

to meet a client or simply making a trip to the<br />

grocery store. The future of mobility is connected<br />

mobility – and ITS will be its driving force. <br />

Advanced information and communications<br />

technologies have opened up new approaches<br />

to connecting people, vehicles and the community<br />

in order to solve problems such as rising<br />

carbon dioxide emissions. The next generation<br />

of vehicles, which includes plug-in-hybrid, electric<br />

and fuel-cell vehicles, will play an especially<br />

important role in reducing CO 2<br />

emissions. However,<br />

as these vehicles become more ubiquitous<br />

and an increasing number of cars come<br />

to rely on electricity to charge their batteries,<br />

society’s peak power demands will rise. As a result,<br />

the increased use of hydrogen storage and<br />

the development of “smart power demand”<br />

are needed. The linking of homes, people and<br />

July 2013 commerce germany 7

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