Media Kit Media Kit

We know outdoor executives have access to plenty of instantaneous information.
But one thing decision makers overwhelmingly tell us they can’t get enough of is
thoroughly researched and highly scrutinized news and analysis that can be applied
directly to improving day-to-day operations.
Now entering our 9th year, IO’s staff of seasoned outdoor journalists represents
decades of experience in specialty retail, product manufacturing, business analysis and
living the outdoor lifestyle. We believe this mix of backgrounds is a key component
to complementing your marketing message with the business modeling, cost-margin
analysis, trend forecasting and quantified operational advice that’s already proven to
capture loyalty and engage readers, and studies show that reader engagement with
media and advertising can drive sales.
Your customers would need to expend significant time and money to amass the
information and advice—in addition to the requisite industry movements, trends and
product innovations—that we deliver straight to their mailboxes, for free, all year round.
In addition to the mailed circulation figures below, all advertisers in IO enjoy free
additional exposure through inclusion in the digital edition of each issue. IO’s digital
“e-books” are prominently located on our home page as well as directly emailed to
more than 10,000 outdoor industry professionals.
IO Circulation by Region
Pacific
30%
New England
7%
Mid-Atlantic
15%
North Central
4%
Mountain
27%
South Central
4%
South Atlantic
13%
Circulation Breakdown
Outdoor specialty retailers 10,325 55%
General sporting goods retailers 4,400 23%
Outdoor product manufacturers/component suppliers 2,900 15%
Independent & manufacturer reps 600 3%
Mail order & online retailers 525 3%
Other* 250 1%
Total 19,000 100%
*includes department stores, mass merchants, wholesalers, distributors, ad agencies, etc.