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Envisioning a Better Future for Working Families in Mississippi

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5. Differentiate this campaign from others by emphasiz<strong>in</strong>g it is built on “hard data”, with credible<br />

sources, especially when talk<strong>in</strong>g to policymakers.<br />

Address<strong>in</strong>g Cost Concerns<br />

Related to the political challenges, leaders expressed concerns about the fiscal impact of adopt<strong>in</strong>g and<br />

<strong>in</strong>tegrat<strong>in</strong>g the Standard <strong>in</strong> programs or policies. In order to be credibly received, the coalition must address<br />

these concerns. Logical first steps <strong>in</strong>clude:<br />

1. Engage foundations, public sector leaders, and policymakers <strong>in</strong> advis<strong>in</strong>g and participat<strong>in</strong>g <strong>in</strong> the<br />

coalition early on, so that these leaders buy <strong>in</strong>to the framework from the beg<strong>in</strong>n<strong>in</strong>g, and possibly<br />

support it as the work moves <strong>for</strong>ward.<br />

2. Understand and build awareness around the cost of <strong>in</strong>tegrat<strong>in</strong>g and adopt<strong>in</strong>g the Standard at the<br />

organizational level.<br />

3. Demonstrate how the Standard could help residents transition off of public benefits and lead to selfsufficiency—thereby<br />

sav<strong>in</strong>g the state money <strong>in</strong> the long-run.<br />

4. Demonstrate how the Standard could benefit the <strong>Mississippi</strong> economy by identify<strong>in</strong>g local, grow<strong>in</strong>g<br />

employment sectors which lead to self-sufficiency wages and tra<strong>in</strong> residents to enter those sectors.<br />

While implement<strong>in</strong>g these recommendations will require significant commitment, time, and capacity build<strong>in</strong>g<br />

of lead organizations over several years, the seeds have been planted to move <strong>for</strong>ward with a holistic and<br />

systemic response to the plight of the one out of three households <strong>in</strong> <strong>Mississippi</strong> struggl<strong>in</strong>g to make ends<br />

meet. The time to act is now.<br />

<strong>Envision<strong>in</strong>g</strong> a <strong>Better</strong> <strong>Future</strong> <strong>for</strong> <strong>Work<strong>in</strong>g</strong> <strong>Families</strong>—February, 2010 Page 11

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