2011 Issue 55 - Internationalist
2011 Issue 55 - Internationalist
2011 Issue 55 - Internationalist
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INNOVATIVE DIGITAL MARKETING SOLUTIONS<br />
Grand Prix<br />
MINI-World Record Attempt — Profero<br />
The Grand Prix "MINI World Record" campaign was born when the Profero team<br />
wondered just how many people could fit inside the MINI's biggest car yet, the<br />
MINI Countryman. The challenge found a digital answer when people in 6 cities<br />
were given a chance to appear as if they were squashed into the new MINI through<br />
live green-screen video.<br />
Amid some of the busiest public places, contestants entered an interactive booth<br />
where their recordings appeared immediately on video screens integrated into the<br />
windows of the adjacent life-sized, fiberglass Countryman replica. The world record<br />
attempts stopped passersby in the tracks as they looked on with a mixture of<br />
wonder, amazement and laughter. Participants could share their videos via<br />
Facebook or email.<br />
MINI sold all 2,500 Countryman vehicles...before the product even launched.<br />
See case study video: http://www.youtube.com/watch?v=hxlE1fpriUY<br />
www.internationalistmagazine.com<br />
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