ANNUAL REpoRt 2010-2011 - Ithaca College

PARK SCHOLAR PROGRAM
SERVICE PARTNERSHIPS
Park Scholars share their communications talents and their commitment to service across a variety of cross-class partnerships
with local organizations. Upper-level Park Scholars assume key leadership roles in these collaborations.
Concert for a cure
Park Scholars are using their marketing and event planning skills to make a difference by coordinating “Concert
for a Cure.” Now in its third year, Concert for a Cure is an annual concert that raises funds to support the
American Cancer Society. This year Scholars will also be raising funds for the Leukemia & Lymphoma Society.
Students are assisting with solicitation, public relations, social media, creating advertisements, and logistical
planning. Although this year’s event is scheduled for February 2, 2012, the majority of the planning is taking
place in the fall semester.
Ithaca City School District
For the seventh year in a row, Park Scholars are collaborating with the Ithaca City School District on its external
communications needs. Scholars not only assist in the creation of stories for the district’s website, but also serve
as “school liaisons” for the district’s partnerships with The Ithaca Journal and Tompkins Weekly, through which
the newspapers publish stories—both in print and online—written by the Scholars about the district’s schools.
Media CLUB
Park Scholars are facilitating elementary-level media literacy instruction at Ithaca Community Childcare Center
and South Hill Elementary School, with curriculum including food advertising, beauty in the media, photojournalism,
and commercial production. Media Club is also pioneering its first elementary-level Film Club at
Ithaca Community Childcare Center, as well as a high school media literacy program at New Roots Charter
School (part of a Media Literacy in Advanced Art course that includes a curriculum discussing gender, race, and
society in the media).
MEgaphone Media Productions
Megaphone Media Productions is dedicated to providing free communications services to area nonprofits and
human service organizations by capitalizing on the expertise of Park Scholars. This year’s Megaphone projects
include: assisting Better Housing for Tompkins County with its marketing efforts through the production of
a promotional video as well as documentation of its various projects; providing marketing and event planning
support to the Community School of Music and Arts; and finalizing production of a promotional video for The
Discovery Trail Partnership, a group of Ithaca-based educational organizations.
Corinne Colgan ’11 teaches media production at the Ithaca Community Childcare Center.
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