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Albion Brochure 2013 - Albion Amps

Albion Brochure 2013 - Albion Amps

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Steve’s Introduction<br />

Hello, welcome to <strong>2013</strong> and our 4 th year of <strong>Albion</strong> amplification. Despite the<br />

continuing hardship of the economical climate we have been really forging<br />

ahead and increasing distribution around the world, growth in sales and<br />

making many new friends.<br />

There are many guitar players, and guitar amp enthusiasts out there who are<br />

very familiar with both my name and reputation, and definitely my product<br />

history. For those of you who do not know the history behind <strong>Albion</strong> here is a<br />

very brief resume of me.<br />

Even if you have not heard my name mentioned before I am sure that you<br />

are very familiar with my long history of outstanding guitar amplifier products<br />

– you have heard them on countless recordings and more concert and club<br />

stages than you could possibly think of! Apart from being a longtime working<br />

musician I have been famously (some say infamously!) responsible for the<br />

creation, design and engineering of amp and speaker products from two of<br />

England’s most famous and historic guitar amp companies, covering a span<br />

of 36 years. My pedigree being 26 years as Technical Director and Chief<br />

designer of Marshall and 8 years as Managing Director and Chief Designer of<br />

VOX.<br />

<strong>Albion</strong> Amplification is part of a group of companies collectively called The<br />

International Audio Group, with many famous brands of HiFi, Pro sound,<br />

lighting and other ancillary equipment.<br />

It is no secret that my products are built in Shenzhen, China. But what I<br />

would like you to appreciate is that: we actually own our factory, which is<br />

also probably the most heavily invested and integrated audio factory on the<br />

planet. Apart from other European and American engineers and designers,<br />

all who are recognized experts in their fields, I live here, next to the factory,<br />

full time, and work side by side with my manufacturing team on a daily basis.<br />

This enables me to constantly monitor products as they are built. To the<br />

best of my knowledge there is no other guitar amp company using off-shore<br />

manufacturing who can claim this, especially those brands who build in<br />

China using a nameless, unknown O.E.M. factory, which many do!<br />

This year I am launching many new models into the <strong>Albion</strong> ranges. At<br />

Frankfurt there will be 9 new models 6 covering guitar, and 3 more being at<br />

the pro end of bass, exciting stuff!<br />

As they say “Rock on!”<br />

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