MH 101- PRINCIPLES & PRACITES OF MANAGEMENT Evolution of ...
MH 101- PRINCIPLES & PRACITES OF MANAGEMENT Evolution of ...
MH 101- PRINCIPLES & PRACITES OF MANAGEMENT Evolution of ...
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<strong>MH</strong>205 - BUSINESS POLICY AND STRATEGIC ANALYSIS<br />
Business Policy and Corporate Strategy: Approach to central management problems, Concept<br />
<strong>of</strong> strategy, strategic management, Defining Company Policy relating to marketing, production,<br />
finance and human resource areas.<br />
Strategic Management Process: Nature and purpose, Different phases, Statement <strong>of</strong> mission<br />
and objectives – their formulation, Mintzberg six power configurations.<br />
Environmental Analysis and Diagnosis: Environmental factors, Techniques <strong>of</strong> environmental<br />
analysis and diagnosis, preparing E.T.O.P. and S.A.P., SWOT analysis, Competitive Analysis:<br />
Theoritical viewpoints, Porter’s framework for analyzing competition, Generic competitive<br />
strategies, Routes to Competitive Advantages.<br />
Strategic Choice: Generating alternative strategies, mergers and acquisitions, tools for selection<br />
decision, BCG Matrix, H<strong>of</strong>er’s Work, SPACE, GEC Model.<br />
Managerial factors <strong>of</strong> strategic analysis.<br />
Implementation and Evaluation <strong>of</strong> Strategy: Implementation <strong>of</strong> strategy, Mckinsey 7-s<br />
framework, resource allocation, Organizational structure, Management policy and administration<br />
Styles.<br />
Evaluation <strong>of</strong> strategy.<br />
Suggested Readings:<br />
1. Azhar Kazmi: Business Policy.<br />
2. U.I. Khan: Business Policy.<br />
3. William F. Glueek: Business Policy and Strategic Management, McGraw.<br />
4. Ans<strong>of</strong>f J.I.: Corporate Strategy, McGraw.<br />
5. Mc Carthy et al: Business Policy and Strategy, Irwin.
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