Techno Beauty Products - SixthSense - YouGov

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Techno Beauty Products, 2012 Reproduction Prohibited Philips Lumea ............................................................................................................................................ 29 Rio ............................................................................................................................................................. 29 Epilators .............................................................................................................................................................. 30 Braun Silk-épil ........................................................................................................................................... 30 Philips ........................................................................................................................................................ 30 Remington ................................................................................................................................................. 30 Shavers ............................................................................................................................................................... 30 Women and Beauty Salons: Professional Beauty Services ................................................................................. 31 Regular visits to the hairdresser ............................................................................................................... 32 Low frequency for salon treatments ......................................................................................................... 33 Wide range of prices paid ......................................................................................................................... 33 Low spend on beauty services .................................................................................................................. 34 Beauty treatments seen as expensive ...................................................................................................... 35 Beauty treatments appeal to ABC1s ......................................................................................................... 35 Young women like professional results .................................................................................................... 36 Beauty regime users’ views of professional treatments ........................................................................... 37 Expense is main obstacle .......................................................................................................................... 38 Women and Beauty Treatments: At-home Use ........................................................................................ 40 Women do beauty treatments more often at home ................................................................................ 40 Techno Beauty Products: Awareness and Usage ................................................................................................ 44 Disappointment amongst young women .................................................................................................. 48 Techno beauty product users’ reasons for not going to the salon ........................................................... 50 Negative attitudes: why women prefer to go to a beauty salon .............................................................. 50 Younger women are more receptive to techno beauty produts .............................................................. 51 High prices are a strong deterrent ............................................................................................................ 53 Braun Silk-épil ........................................................................................................................................... 53 Slendertone Face ...................................................................................................................................... 54 no!no! (hair removal) ................................................................................................................................ 54 Price sensitivity among C2DEs .................................................................................................................. 54 16-24s are the strongest target ................................................................................................................ 55 Home beauty treatments salon users would like to do themselves ......................................................... 57 Improvements to beauty products women would like to see .................................................................. 57 Future trends ............................................................................................................................................ 58 Appendix ............................................................................................................................................................. 59 Questionnaire ........................................................................................................................................... 59 Copyright 2012 YouGov plc. www.YouGovSixthSense.com P a g e | 2
Techno Beauty Products, 2012 Reproduction Prohibited Table of Figures Figure 1 Female age demographics for UK population ................................................................................ 11 Figure 2 Household financial position: average household income, July 2012 ........................................... 12 Figure 3 Indicators of willingness to spend: cash availability, July 2012 ...................................................... 13 Figure 4 Indicators of willingness to spend: cash spending, July 2012 ........................................................ 14 Figure 5 Free cash available to spend: average cash availability, July 2012 ................................................ 15 Figure 6 Attitudes towards exercise ............................................................................................................ 18 Figure 7 Dealing with stress – or not ........................................................................................................... 18 Figure 8 Reasons for using health and beauty products .............................................................................. 19 Figure 9 Reasons for using health and beauty products, by age ................................................................. 19 Figure 10 Health and beauty products usage habits, by age ......................................................................... 20 Figure 11 Health and beauty products used .................................................................................................. 21 Figure 12 Health and beauty products used, by age ...................................................................................... 22 Figure 13 Sales of UK techno beauty products, by type, 2010-12 ................................................................. 24 Figure 14 Where women go for treatments .................................................................................................. 31 Figure 15 Where women go for treatments, by age ...................................................................................... 32 Figure 16 Frequency of visiting the hairdresser ............................................................................................. 32 Figure 17 Frequency for receiving salon treatments ..................................................................................... 33 Figure 18 Prices paid for professional beauty services, by age ...................................................................... 34 Figure 19 Prices paid for professional beauty services, by type of service .................................................... 34 Figure 20 Reasons for having a professional beauty treatment .................................................................... 35 Figure 21 Attitudes towards beauty treatments............................................................................................ 36 Figure 22 Attitudes towards beauty treatments, by age ............................................................................... 37 Figure 23 Usage of health and beauty products, by reasons for using professional beauty services ........... 37 Figure 24 Reasons for not using professional beauty services ...................................................................... 38 Figure 25 Reasons for not using professional beauty services, by age .......................................................... 39 Figure 26 Usage of health and beauty products, by reasons for not using professional beauty services ..... 39 Figure 27 Hair colouring and perming at home, by age ................................................................................. 40 Figure 28 Frequency of at-home beauty treatments ..................................................................................... 41 Figure 29 Type of beauty products used at home, by age ............................................................................. 41 Figure 30 Amount spent on beauty treatments at home .............................................................................. 42 Figure 31 Reasons for using beauty treatments at home .............................................................................. 42 Figure 32 Reasons for using beauty treatments at home, by age ................................................................. 43 Figure 33 Awareness of selected brands of techno beauty products ............................................................ 44 Figure 34 Awareness of selected brands of techno beauty products, by age ............................................... 45 Figure 35 Where women hear about techno beauty products ..................................................................... 46 Figure 36 Ownership and past and present usage of techno beauty products ............................................. 47 Figure 37 Attitudes towards techno beauty products among owners .......................................................... 47 Figure 38 Attitudes towards techno beauty products among owners, by age .............................................. 48 Figure 39 Attitudes towards techno beauty products among owners, by socio-economic status ................ 49 Figure 40 Positive attitudes towards techno beauty products among owners, by reasons for not going to the salon ......................................................................................................................................... 50 Figure 41 Negative attitudes towards techno beauty products among owners, by reasons for going to the salon ............................................................................................................................................... 50 Figure 42 Attitudes towards techno beauty products among those with no awareness of techno beauty products, by age ............................................................................................................................. 51 Figure 43 Selected negative attitudes towards techno beauty products among those with no awareness of techno beauty products, by socio-economic status ...................................................................... 52 Figure 44 Reasons women may consider purchasing techno beauty products, by awareness of selected techno beauty product brands....................................................................................................... 53 Figure 45 Reasons women may consider purchasing techno beauty products, by socio-economic status .. 54 Figure 46 Reasons women may consider purchasing techno beauty products, by age ................................ 55 Figure 47 Lower prices may be the key to higher penetration ...................................................................... 56 Copyright 2012 YouGov plc. www.YouGovSixthSense.com P a g e | 3
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